Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media
On Valentine's Day, February 14th, I was specially invited by the Ministry of Education, Heart/ NTA and Kingston Creative to present on the career paths of a social media influencer and blogger to a group of children from ages 11-17 year olds, grades 7 to nine at the Creative and Cultural Expo at the Institute … Continue reading My Presentation at Creative and Cultural Expo: How to Be an Influencer/Blogger
The last Kingston Creative Artwalk of 2019 was invigorating. Who knew that in 2018 when the Kingston Creative team conceptualized this event that it would have grown to what it is today? Bran Pinnock’s “You Can call me on my Payphone” I walked from the car to the F&B parking lot, a walk I’ve done … Continue reading Last Artwalk of 2019: Nod to The Past But Looking to the Future
Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs. The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, … Continue reading Down in Jamaica Where I Born and Grow: Ode to Reggae Month
Every year, I predict the trends for the following year and so far so good, I've been pretty accurate. This year I have some insights based on my experience working on my personal brands: Luxuryja, Love Not Likes and my client's pages. Here goes: Time sensitive content will reign supreme: Last year, I did a … Continue reading Social Media Trends in 2020
"So great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.” ― Seth Godin, Tribes: We Need … Continue reading Kingston Creative Artwalk Presentation: YouTubers to Watch in 2020
In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to "rep" the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand's story … Continue reading Why use a Micro-Influencer to Showcase your Brand?
Love Not Likes is for bloggers and micro-influencers who want to monetize.
Last Sunday, I had the pleasure of being invited to Kingston Creative's Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don't know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate. The bloggers … Continue reading Love Not Likes visits Kingston Creative’s Artwalk
As you know, I'm entrenched in the blogging community and care about the emerging trends particularly in Jamaica. Kylie Jenner launched her lip kit IG filter in November 2018, and got IG buzzing as everyone was trying out the new lippies. As Instagram continues to fight with SnapChat for attention, creating new features will continue … Continue reading Travel Blogger launches “Island Life” sunglasses filter to help you look cool for the Summer
On July 18, 2019, Lauren Dunn, otherwise known as Lauren O Lauren will be presenting at the inaugural Love Not Likes Master Class at CoWork Ja focused on monetizing your blog, YouTube and Instagram through influencer marketing. Influencer marketing is million dollar industry in the United States, with Fashion Nova being one of the top … Continue reading Lauren O Lauren teaches First Love Not Likes Master Class