Jamaican YouTubers to Follow in 2018

I haven’t written a blog post like this in awhile and the last article I did about this topic got picked up by Buzzebly. You can read it here if you’re interested. This got the highest views to date so I’ve decided to an updated version.

Now a lot has happened in the YouTube atmosphere. A lot of the old YouTubers I mentioned before, no longer post on YouTube. I think some of the mainstays just know how to stay dedicated and keep at it. It takes awhile to build a following and with YouTube becoming the most popular network, there is a market for it.

Now I won’t list them by any relevance. These are the ones I think have the best content, regardless of subscribers.

    Dutty Berry. Dutty Berry has been doing this thing for a couple of years now and I haven’t caught up with him in awhile but I’m pretty sure he’s making a decent living off this YouTube thing along with making appearances and hosting. He has over 140,000 subs and  averages about 100,000 views per video. Dutty Berry has videos sponsored as well, which is a good move. What makes him stand out? His content. You can tell he does his research and makes sure the videos are jam-packed with jokes and up to date news and gossip.
    RushCam. Now if you haven’t seen his YouTube channel yet, you should definitely check him out. He has done a wide range of videos with very relatable Jamaican themes. Everything from Carnival to comparing Tastee and Juicy Beef. This dude has personality and the videos aren’t too long but they leave you laughing your head off and somehow wanting to know more about this character. He has the potential to really grow his following as long as he keeps paying attention to making great content.
    LaurenOLauren Lauren doesn’t live in Jamaica anymore so her videos are based on her life in California but she is still definitely worth a sub. Point blank, this media veteran is hilarious with her rants about trolls and people’s reactions to her hair. Her content has definitely improved and varied over the years and she has grown to 10,000 subs and 18,000 followers on Instagram.
    Lyric Rochester is blowing up YouTube with her makeup tutorials and has almost 200,000 subscribers. She does mostly makeup tutorials but has charisma and is interesting to watch. She’s partnered with Fontana Pharmacy in the past.
    Trabass TV is still going strong with his vlogs, music videos and comic skits. He basically just vlogs his life with his wife Deannae but he’s fun to watch and keeps his viewers entertained. He’s really trying to break into the music industry and he’s been doing it for awhile. He’s had some success with appearances and tours.
    Chantay Lainey has over 4,000 subscribers on YouTube. She does mostly makeup tutorials but has a bit of vlogs mixed in along the way. She’s a twenty-something just living her life with her friends and has brought us along for the ride!

Those are my picks if you know any YouTubers you think I should add to this list. Let me know!

How the Popular Jamaican YouTubers do it. #SMDay

I missed the Social Media Week activities in 2015 for Jamaica and I must admit– I’m sorry I did. However, I’m watching the round-up of the YouTubers in Jamaica and how they do what they do.

It’s an inspiring video, not only are they giving you a breakdown of everything that you need to do to make the YouTube channel thrive but, it’s a step by step tutorial almost.

Strategy is Key

It shows you its not as easy as it might seem. Each of these presenters Dutty Berry, Quite Perry and Bella Blair have a comedic flair and natural acting ability.

What they all have in common and are very clear about it, is that they have a strategy. Watch the video and take notes.

 

Top Ten Jamaican YouTubers you Should Know

After the success of my blog post: Top Seven Bloggers to Showcase your Brand, I decided to take a more in-depth look into the YouTube industry. This is my top ten list based on subscribers and the quality of the original content:

1. Andrew Trabass is not based in Jamaica but you would never know as his accent is straight “yahdie.” His blogs are original and hilarious! Trabass’s has over 284,081 subscribers and over 49,286,894 views on his channel.

He also has a personal v-log that showcases his day-to-day life. He’s a singer/songwriter and even sells t-shirts on his website.

 

2. With boy band looks and charisma, the YaadBwoys are the hottest “yahdies” on YouTube. They over 143,844 subscribers and over 14 million views!  These guys technically don’t live in Jamaica, (they are based in Florida) but the content produced is appealing to the Jamaican teen (girls) market.

3. JamaicanMakeUpArtist offers makeup tutorials and weave reviews. She hosts over 120,000 YouTube subscribers on and 1,393,935 views. She’s ranked in the Top 100 YouTubers on Social Blade. Great for beauty products and makeup brands.

4. See2TwinTwo are Jamaican twins who basically v-log about their lives. Even though they are all grown up, these young ladies would be great for the tween market. They have over 62,000 subscribers with over 4million views! Lots of tag and challenge videos.

5. Copping the Personal Achievement Award for Excellence in Blogging at the Caribbean Blog and Social Media awards last year, Dutty Berry has been an overnight success since he started posting his reviews of Tessanne on NBC’s “The Voice.” He hosts over 60,334 subscribers and has 4,984,166 views on YouTube. He’s currently the spokesperson for #NuhDuttyUpJamaica, a Jamaica Environment Trust public education initiative geared towards keeping coastal environments clean.

He’s also been nominated for YouthView Awards’ Favourite Break Out Celebrity of 2014.

5. Award winning Jamaican Video Blog of the Year in 2012, The Duke Powell Show is funny, authentic Jamaican content with over 49,375 subscribers and over 5 198 302 views.

Popularly known for his video that went viral: “The Pum Pum Tun Up!”

6. Bella Blair is a comedic actress who writes and produces a lot of her own content. She also has a show on RETV called Bella’s Bizarre World. She was recently appointed the brand ambassador for Cran Wata. She boasts over 36,141 subscribers with over 3,690,984 views.

7. With over 15,900 subscribers, Wally British is the rawest talent on the roster. Her unorthodox preaching keeps fans engaged and screaming for more. Subject matter is very adult, so best suited for the 18 years or older crowd.

British would be a great candidate for a public awareness campaign around sex education or any subject matter centered around sex and reproductive health.

8. A modern day Louise Bennett, Carla Moore was inspired to start a channel devoted to sharing her love for her country after going away to study. Just recently, Carla presented a competition sponsored by Jamaica Jazz and Blues requesting video submissions of their best Mariah Carey impression. The winner received a 3-day pass to the event.

With over 10, 463 subscribers, she would be a great spokesperson for anything Jamaica.

9. MakeupbyPetiteSue showcases mostly makeup tutorials and weave reviews. Interesting note, she doesn’t wear foundation! She has over 5,996 subscribers and over 110,201 views on YouTube.

10. Mamachell is a well-poised, sassy media personality and lifestyle blogger who talks about everything from Teen Wolf to the Kartel Murder Trial. She would be great for partnering with brands targeting the entertainment or travel/tourism industry.