So many brands and influencers are still struggling to master all the features on IG.
Some brands are losing out on valuable real estate by not creating something as simple as highlights but there are a few other things you should be doing on IG before the year is out.
Vertical Videos: How-to
We never thought vertical videos would become a thing but they are here and here to stay! For now. Vertical videos aren’t just for IGTV however, they are now creeping onto other platforms like YouTube and Facebook.
Probably the hardest thing to get right when shooting vertical video for IGTV is aspect ratio, which is the ratio of width to height of your video.
The reason it can be hard to get right is because unless your video is shot on a smartphone (which will usually record in 9:16 if shot vertically), you may need to edit or crop your video in post-production to get the right aspect ratio for IGTV.
So I would recommend shooting vertically, if you’re using a phone or shoot widescreen with the camera so you can always adjust post-production.
Why vertical videos? Instagram wants to encourage people to create video content but, at the same time, to do it exclusively for mobile. We already know that people are more likely to use their mobile devices in a vertical position, hence the type of video.
Advertising agencies will need to bear this in mind when creating their ads to include vertical formats for IGTV.
IGTV is predicted to become the new Youtube in 3-5 years.
IG Stories Still Relevant
IG stories is a way to extend the conversation. So for example, you post a picture of yourself in an outfit, the stories can be used to tell the back story of the photograph. Where you got the outfit and maybe behind-the-scenes, etc. This will continue to be vital to engagement strategies.
Shoppable Posts an Added Plus
I see so many small businesses missing out on a simple app they can add to their posts that directly links them to the webpage. It’s called Later’s (Linkin.bio). It’s like $US4.99 a month, but the value, is a direct clickable link where shoppers can purchase the item. Instagram also has a shoppable feature that’s pretty simple to use. Not available in Jamaica just yet however, we’ll have to wait our turn.
IG Highlights for FAQs a Necessity
Personally, I get a lot of DMs from people asking questions about what I do out of curiosity. I haven’t reached the level that I would want to have a FAQs section but if you’re a company or a big brand, I would definitely recommend you having an FAQ highlight so people can learn more about you without having to send a DM every time. Saves a lot of time!
Stories Ads will be a Must
The time of organic reach is over. Brands will have to invest in an ad budget in order to reach their target audience, but not just that, the content will have to be richer and more clickable. Also in terms of the variation in ads, I haven’t seen the numbers yet, but the animated, IG story ads seem to have more traction.
AR Filters Bring That Cool Factor
So you’ve seen the diamond headband filter by Rihanna and the lip color filter by Kylie Jenner and other popular ones on IG lately right? Influencers will now be able to create their own filters using Facebook AR Studio.
IG Worthy Branded Wall Backdrop: A Staple for Jamaican Parties
Every event we go to in Jamaica, now has a branded, customized wall. This is no coincidence. This is usually brightly colored wall that is easily identifiable in photos when people post to IG.
Influencer Patronage will Kick up a Notch
The exclusivity of giving an influencer a special branded invitation to your event or token gift before a party creates a buzz that makes the viewer want to know more.
Frenchmen did it for their parties this year and Moda Market has been handing out special Moda Boxes with goodies inside.
Brands like Benefit of Bohoo in the US, have been able to take carefully selected influencers on a vacation. The idea is to create this cool girl lifestyle, where their followers can go with them on an adventure, wear their products and take IG worthy pictures.
The perfect example of this relatable to Jamaica was when Campari took Shanzi.a to Italy for the unveiling of the Red Diaries commercial.
And Jamaica is such an IG worthy place in and of itself, that to really create a superior buzz, you would have to take the influencer out of the country.
However, we’ve seen these experiences happening right here with Garfene and Terri-Karelle going on road trips to Skylark Negril and Irie Diva going on a #staycation.
Instagram Worthy Curated Rooms or Walls
Creating an offline, Instagram-worthy experience for your customers can not only help you get more followers, but also generate more sales or visitors.
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Think about it like word of mouth, but on Instagram: when a customer is at your place of business and you have created an Instagram-worthy moment, they’ll be happy and excited to snap a photo and share it to their Instagram feeds.
They can then tag your brand in the photo, caption, and location, and inspire their followers to visit your business!
This can be as simple as adding a chic, neon sign or wall decal.
What are some other cool IG Trends you see going into 2019?