Branding is More than a Logo

n-5-packshot-default-125530-8801294680094Chanel is one of the most iconic brands in the history of the world. The logo hasn’t changed or been updated since its inception. It was created in 1925 by the owner of Chanel empire, Gabrielle Coco Chanel herself and is basically her initials. Her brand is a champion for the feminist cause hence their association with strong women like Marilyn Munroe and Nicki Minaj.

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But it’s so much more than that. The inventor of the little black dress (LBD) and Chanel No. 5, her products will still be in high demand years from now.

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All the brand elements scream luxury. From the entrance to the stores, to the branding, to the ad campaigns –they all symbolize one thing, sophistication.

 

But great brands are more than just the logo and the branding. They’re built on story telling. Coco Chanel, grew up alone in an orphanage and fought her way out of poverty to success. The communication built on her journey to success, is why her quotes are posted by modern women everywhere, and the iconic Chanel suit is a staple in every successful woman’s wardrobe.

So ask yourself do your customers know your brand’s story? When customers fall in love with a brand its because it connects with them on an emotional level, it makes the brand stand out.

What do customers think of your brand? A lot of people think that creating a brand for your business just involves designing a logo. And although a logo is an important statement its not the only thing to consider.

Do you need help creating your brand identity? It’s not as complicated as it sounds.

Before you begin the design stage of your logo, here are a few things to consider:

Define your brand

What do people like about your product or service? How does your product or service stand out in the marketplace? The first step is to define your brand. Think of it as having a personality. People are attracted to your personality by the colors that you use, your choice of words, the images that you select for your graphic design materials, the designs that you use for your signs and of course, your logo.

 

The brand identity depends on your target audience

Your brand identity also depends on who you are trying to reach. If your customers are the youth market, you may want to use fun colors and catchy phrases. If your customers are a niche market, you may want to use a more technical language that is applicable to the industry.

These tips are valuable in helping you create an brand identity that suits your messages and appeals to your target audience. Professional help can make all the difference.

 

 

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How do You Do Social? Lauren O Lauren

Lauren Dunn: Social Media Darling, owner of blog & YouTube channel Lauren O Lauren.com

With over 5,000 subscribers on YouTube and 8,000 Facebook friends, Lauren has been able to build a loyal fan base with whom she interacts with daily. Lauren not yet thirty, has been working in the media industry since she was 17 years old. With the success of her televion show on Jamaica’s cable tv station Flow 100, Lauren has been able to continue her connection with her audience even after moving to the US with the help of social media. She’s charismatic, bold and fashion forward. What makes Lauren unique is her ability to not just do a fashion feature but encourage her viewers to read books like “Damn Good Advice” by George Lois and find their life’s purpose. She tweets her  random thoughts, world views and quirky ideas to her 6,200 twitter followers and she’s not afraid of being vulnerable, daring  and at times — downright funny.

Here’s Lauren’s take on her social media success:

“Social Media has not only helped my career but in a large respect is responsible for the continuation of it. I started out on television but because of social media I was able to reach a broader audience and maintain the ones I had reached on television. TV shows don’t run forever,so during off season or when I’m not filming I can still keep my fan base close and keep them thoroughly entertained.”

What advice would you give others on using  social media to build their careers?

“If you’re trying to make a name for yourself the best way to do that is by NOT trying to make a name for yourself. Just do what it is that you do and do it better than anyone else can, even if it means spending more time getting it done than others in your field or doing over and over again. Let your work speak for you before you know it your name will build on its own. Be different than mainstream, mainstream is great but it’s easy to fall in line. I don’t go out of my way to stand out but I have realized that regardless of what I do or say I do stand out, my views and opinions have never been inline with the general public and that has been my claim to fame. Being yourself and being able to stand your ground is very important there will be days when you are the only person in the world who believes in your dreams.”

Go check out Lauren’s blog . She showcases fashionistas every Tuesday. Follow her on twitter @LaurenoLauren and Instagram @LaurenoLauren. Send your Fashionable pictures to show@laurenolauren.com