How artists and creatives offer hope during the COVID-19 crisis

To launch my Creatives of the Future e-book, (to sign up to receive it, click here) I researched creatives who are using their platforms to spread awareness about taking precautions in fighting COVID-19: including wearing masks, staying home and social distancing.

More and more everyday people are being diagnosed with COVID-19, critical resources are stretched, the very essence of our freedom is shrinking – and yet we are moved inward, to the inner space of our thoughts and imagination, a place we have perhaps neglected. Of all the necessities we now feel so keenly aware of, the arts and their contribution to our well-being is evident and, in some ways, central to COVID-19 confinement for those of us locked in at home. For some, there are more pressing needs. But momentary joys, even in dire circumstances, often come through the arts and collective expression.

People on social media are sharing favourite Apocalypse playlists, Netflix movies, TikTok videos and even artwork to reach out beyond isolation and share what they love.

Artists are also finding creative ways to keep people connected during a pandemic that keeps us apart.

Besides the usual IG lives, some Jamaican creatives are raising awareness by swapping physical performance spaces for virtual ones. Londie Murray teamed up The Fix, a podcast usually reserved for interviewing dancehall artists to live stream on their YouTube channel of over 111,000 subscribers.

VIRTUAL LIVE MUSIC SERIES: SUNDAY LIVE!

 Sunday Live! is an online concert series that aims to give artistes the chance to reach an audience that they’re not able to physically due to COVID-19 restrictions. 

They’re trying to raise funds to purchase masks to donate to the infirmaries in St. James and an orphanage & battered women shelter in Montego Bay. 

Sunday Live! is sponsored by Sagicor Bank Jamaica, Rainforest Seafood, Buzz Caribbean, Pier 1, MDLink, John Swaby Entertainment, Orijin Juices and iCreate.

Watch the lastest episode with ft. Joby Jay, Royal Blu & Indie Allen – 

Sunday Live! is an online concert series that aims to give artiste the chance to perform for the public that they’re not able to physically reach due to COVID-19 restrictions.

COMMUNICATING SOCIAL DISTANCING

Phillip J Clayton created an Facebook frame to create awareness about social distancing

public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics. These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals

Art connects us to the foreign, the exotic and the impossible – but in our current context, it also connects is a means to educate. Phillip J Clayton created a Facebook frame to create awareness about social distancing. Click here to add a Facebook frame to your profile picture.

If the story about Covid-19 is told from a different perspective, the communication could focus on something deeper for greater impact…all groups of people are at risk, and can be infected or be affected in some way – Children will lose parents, it’s everyone’s duty to participate with the guidelines provided by the WHO, CDC and all relevant agencies and governments- Phillip J Clayton

SPEAKING IN THE LANGUAGE OF THE PEOPLE

Kenia Mattis the founder of ListenMi, an animation pre-production and design studio for diverse content created Fimimoji, which are free Jamaican Whatsapp stickers to help you share how you really feel in a creative way. From a mask emoji to the ever essential cleaning agent Dettal, there is something to share your expression of the reality of the virus.

We need to be socially distant while staying connected with those we care about. But how we communicate is as important as what we have to say. The team, led on this project by Jenille Brown, wanted to create Whatsapp emojis to help people share important messages the way Jamaicans can; with creativity and vibes. There’s lots of serious and positive information to share. We hope these stickers help people get their audience’s attention– Kenia Mattis

Download today 

BREEDING EMOTION

As more cases rise some creatives are speaking to emotion. In times of crisis, design and visual messaging are more important than ever.

I feel at this time creatives should dedicate some time and create awareness through their skill set- whether through animation, motion graphics, graphic design or any creative gift of expression.

We are fighting against the ugliness of poor design communication but we can come together and create something impactful or emotional to drive the seriousness of the situation that’s in effect currently.

Yes some of us were laid off, some of us have lost revenue but let’s also bring hope as a community. -Keifer Simpson

HEALING THROUGH ART

It is recognized that adult coloring activity has great virtues in our behavior and on the brain. Indeed, adult coloring will allow you to isolate yourself, to cut you off from the world for a pencil stroke. This is why many people call these drawings anti-stress coloring. In addition, the advantage of these colourings, is of course the possibility to remake them to infinity with new color palettes, and thus give them a whole other aspect. Hours of fun and relaxation to color these coloring pages for adults! At each mood, its colors!

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Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Sue-Tanya hopes to inspire her generation to build their own online businesses. Photo Credit: Rockstaar

What is your dream job? 

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is website Designer and Blogger, Sue-Tanya Mchorgh.

  1. What is your dream job? My current job is my dream job. The ability to create and earn from something I am passionate about is a dream come true for me . A lot of people are unhappy in their jobs. Not me. I love my job. 

2. What Netflix series are you binging on? Blacklist

3. Favourite Influencer/YouTuber of all time? @Jadedarmawngsa

4. How has social media helped your career? My social media has helped me with advertising and getting targeted leads for my businesses.

5. What advice would you give others trying to make a name for themselves? Stay focused, have a game plan, a small circle of friends, get a mentor and follow your gut.  

6.What is the last thing you liked on social media? Cat videos. I am obsessed with them.

7. Who is your hero?  My mom. She did an amazing job raising me.

8. How did you get into blogging?  I started blogging because I wanted an outlet to share my travel and entrepreneurial experiences. 

9. Where do you see your career going in the next few years? I hope to perfect my current offerings, expand my businesses, hire employees and venture into coaching small business owners. 

10.What inspires you to create? My customers and my competitors. I love seeing my customers happy. They encourage me to create and improve on my skills. So does the competition. 

By the age of 17, Sue-Tanya Mchorgh knew she wanted to become an entrepreneur. She decided to study Business Administration but due to financial restraints, had to get a job and work overtime to pay tuition.

Juggling a 9-5 while going to school was hard work. Then she got laid off and didn’t have money to finish her studies. Thankfully, she was introduced to the world of working online as a virtual assistant and web designer. A virtual assistant, by definition, is an independent contractor who provides administrative services to clients while operating outside of the client’s office.

Today, she remotely helps clients with everything from social media, story and article writing, video editing, branding, and web design all from her home office.

Since she started in 2017, her client list has grown to include government institutions, realtors and even personal brands. She also owns an online fashion boutique called Suety’s Boutique where she sells her favorite fast-fashion finds.

Sue-Tanya modeled with Those Creative People for the launch of their Color Collection

Sue-Tanya considers herself a girl boss, which is basically a confident, capable woman who pursues her own ambitions instead of settling in life and hopes to inspire her generation through her motivational Instagram account @motivatedbysue.

Today, she’s also been able to live life on her terms by monetizing her social media platforms and carving out a niche as a content creator and blogger. On her website, www.suetanyamchorgh, she shares her opinion about everything from business to fashion. She’s worked with brands like Those Creative People, Kingston Creative, Jamaica Observer’s Take Style Out  and the Ministry of Gender, Culture, Entertainment and Sport highlighting the 2020 Reggae Month activities.

She wants to help entrepreneurs and small businesses create their e-commerce sites, branding kits and social media content. She also teaches others how to become a virtual assistant.

Girl Boss Sue-Tanya is a web designer, brand specialist, and lifestyle blogger. She’s worked with brands like CPJ, Kingston Industrial Garage, Ministry of Culture, Gender, Entertainment and Sport, Those Creative People and others. You can learn about Sue-Tanya at www.suetanyamchorgh.com