I knew this day would come as I’ve been preaching about Digital Transformation for the past few years now. Since 2002, during the dot.com era when everyone and their mama was making money from building websites, I’ve worked on quite a few.
Somehow that died down in the last decade. Perhaps because of the invention of social media, people feel its so much easier (and cheaper) to focus on building your following on instagram than building your email list and increasing website visitors.
In 2012, I helped a non-profit drive traffic to their website and increased donor loyalty by 25% in a matter of few months . As an international NGO, they heavily relied on funding to implement projects, so this factor was essential.
Now fast forward to 2020, the Corona virus has halted all major events and social gatherings including weddings, funerals and bank lines for at least two weeks, if not longer. How will small businesses, promoters and event planners survive this massive dent in their income?
Here are some things businesses can do to survive Corona Virus, otherwise known as COVID-19:
- Create a website to build credibility. It’s necessary more than ever at this time. Not just for events but for anyone that sells goods and/or services. It allows people to see the services you have to offer as well as, in times of crisis like this, update your customers with the necessary information they need.
- Add e-commerce so you can make money online:I wanted to help someone in another country promote their products but they didn’t have a website. How am I supposed to help them promote if they don’t have a way to receive online payments? This also helps you to widen your customer base which is critical in a time like this.
- Digital Transformation will be the future of success: For those who are now forced to do remote work, take the time to set up the cloud so you can back up files, digitize your files and include project management systems to increase productivity. Help your staff get digital ready, purchase Google Play gift card for them to buy productivity apps.Then reward them with this .
- Create Online challenges to keep people engaged: Show ways your company is helping to fight the Corona Virus by asking your followers to engage in a challenge. Currently, there is the popular #WashYourLyrics challenge but you can also ask people to show how they sanitize their phones or even homes. Or similarly to the #PlankChallenge, they can ask people to show how they are practicing social distancing at this time. Make it fun! It also help to keep you top-of-mind during this difficult time.
- By Live Streaming events the show will go on: Have you ever watched a boxing match on pay-per-view? You can also live stream events through your website and ask people to pay to watch it. This is also a great time to set up Eventbrite and Paypal account so you can accept payments.
- Brand Partnerships are key: If you’re a promoter, by now you should have your sponsors who you can rely on. If the events scheduled have been postponed or cancelled, they should have some funds in reserve. Ask them to sponsor the live streamed event and show value by mentioning the brand or subtly having it the background while the event is taking place. Encourage people to comment on the livestream and win prizes.
- And lastly Care. What as a business are you doing to give back? It’s more than just showing people how to wash their hands. Leave the updates on the virus to the health authorities. How will you help people feed their families and stay healthy during this time? Social good and corporate social responsibility are important so much more now than ever before.