Tag: blogging

Down in Jamaica Where I Born and Grow: Ode to Reggae Month

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Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs.

The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, enhance travel and tourism for the month of February, and provide an educational platform of entertainment for all ages.

One of the bloggers was out of the country and I filled in, so I went to Montego Bay to cover the first Children of the Icons concert held in Sam Sharpe Square. The first thing I have to tell you about these Reggae Month events is that they are all FREE. It’s amazing to see the wonderful talent that exists in this country.

We traveled on the bus with the musicians who were mostly quiet and reflective. When we got to the Square, I was amazed by the set up. The backdrop was the Sam Sharpe Cultural Centre and on the side of the building was Haile Selassie looking down on us.

The acts that came on were Imeru Tafari (Ifrica’s son), Jahbari, Indie Allen (who is slated to be at the Jamaica Rum Festival March 1st, 2020, another great event put on by the Ministry of Tourism) considers himself an emerging artist but I must say he’s now my new favourite. With charisma that of a seasoned performer, his song, ” Catch a Fire” is now fully repeat on the playlist. Another amazing performer was Richie Spice, who energized the crowd. Richie Spice sang all the songs I’d hadn’t heard in years–Earth a Run Red, Brown Skin, Ghetto Girl…all of them!

Richie is the representation of everything Reggae Month represents, the brother of Pliers and has been singing since the 90’s. He’s been traveling around the world, carrying the message of reggae all the while staying true to himself. Giving the same energy that he would have given a crowd of 10,000 people, I was honored to hear his new release, “Together We Stand”.

Jamaica Jamaica Exhibition launched 02.02.2020, a palendrome day–the first one in 909 years. Photo Credit: Courtseye Visuals
Ebony Patterson’s installation was the nod to the future of reggae music. Photo Credit: Courts Eye Visuals
Diedre in Wanderland covered Reggae Month’s IG Stories for the launch of NGJ’s Jamaica Jamaica exhibition

On 02.02.2020 the first global palindrome day in 909 years, according to CNN.com, The Ministry of Culture, Gender, Entertainment and Sports, the National Gallery of Jamaica (NGJ) and the Jamaica Music Museum along with with La Philharmonie de Paris opened the first of its kind Jamaica, Jamaica!

World Nomad contributor and international travel writer Diedre of http://www.DiedreinWanderland.com was assigned to cover the exhibition as well as the film series for the month. She took over Reggae Month’s IG stories for the day and showed what to expect from the exhibition. Check out http://www.instagram.com/reggaemonthja IG highlights to see an insider’s view of the exhibition.

Initially launched at Philharmonie de Paris in 2017 and titled after the 1985 hit song by Brigadier “The General” Jerry, Jamaica, Jamaica! examines Jamaica has become an extraordinary force in the world heritage and history of music.

From the Afflicted Yard’s photos of Sean Paul, Ninja Man and Vybz Kartel to Peter Tosh’s famed M16 Guitar and the rod that late Prime Minister, Micheal Manley stretched out to the audience as he shared the stage with music icon Bob Marley and late Prime Minister Edward Seaga during the historic “One Love” Peace Concert in Kingston in 1978, the “Jamaica Jamaica Exhibition” features rare memorabilia, photographs, audio-visual clips and art pieces that provides evidence of the potency of how music simultaneously shaped Jamaican culture while impacting world history.

Jamaican music is known world wide yet, its rich history and diversity is often overshadowed by its most famous icon, reggae superstar Bob Marley. This exhibition aims at showcasing a broader vision that has allowed the world to know the island’s music, by digging deep into its past and present in search for the roots of “rebel music”, beyond the cliché and the postcard.

The most ambitious exhibition ever staged on the topic, Jamaica, Jamaica! celebrates the musical innovations born on the island in its specific historic and social contexts, unveiling the story behind the musical genres of kumina, revival, mento, ska, rocksteady, reggae, dub and dancehall – as well as the impact of the local sound system culture, street culture, and visual arts on today’s global pop culture.

You can download the Reggae Month app on the Google Play store and Apple store. There is everything from film series to lectures and concerts. http://www.reggaemonthjamaica.com

The National Gallery of Jamaica opening hours are: Tuesdays -Thursdays: 10 am to 4:30 pm, Fridays: 10 am to 4 pm, Saturdays: 10 am to 3 pm, Last Sundays: the NGJ is open every last Sunday of the month, 11 am to 4 pm. Closed to the public on the other Sundays and on Mondays and Public Holidays (Offices are open on Mondays)

The NGJ is also occasionally open on Sundays and evenings for exhibition openings and special programmes – for more information, please visit their blog regularly.

Admission:

Adults: Ja$ 400

Love Not Likes visits Kingston Creative’s Artwalk

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Last Sunday, I had the pleasure of being invited to Kingston Creative’s Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don’t know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate.

The bloggers and creatives were @SueTanyaMcorgh @Simplylocal.life, @youtravellucie, @just.lexi.simple, @haute_people, @astoldbynella and photographers Machel Witter of @mdwmediaja and Peter Clarke from @rocketvisionsja.

Andrea Dempster-Chung, the co-founder of the Kingston Creative movement gave us a tour and spoke about the importance to gaining support from all areas of society, including creatives.

When Andrea posed the question about how do we engage corporate, we decided that the best way was to show in a real way, not through PR or posed photographs but invite bloggers and content creators to come and enjoy the experience.

It was a lovely day, particularly because we were especially invited for lunch by FNB’s Downtown, a Jamaican fusion restaurant that houses Swiss Stores and is a gallery for resident-artist Craig Phang-Sang. They are known for their famous oxtail. This is a must-have when visiting Downtown Kingston. It was also a refuge for us during the summer heat as we were treated with freshly squeezed lemonade..

We also experienced a pop-up version of The Edna Manley Final Year exhibition, curated by National Gallery’s former director, Veerle Poupeye.

Resonances features six young artists: Trishaunna Henry (BFA Sculpture), Joni P. Gordon (BFA Photography), Leanne Mair (BFA Painting), Yulanah Mullings (BFA Painting), Mark Robinson (BFA Painting), and Keisha Walters (BFA Painting). They work in media ranging from ceramic and aluminium to wood, paper and cardboard constructions, to paper and textile collage, and ranges from miniature scale to very large. Each of the six artists makes use of the resonant potential of the object and the image to speak about more than itself and to invoke stories about social, cultural and historical subjects as diverse as the experience of the Jamaican urban environment and the car culture; the personal traumas of racism, migrant work and childhood sexual abuse; the dilemmas of genetic engineering; and the historical and contemporary cultural significance of shoes.

Veerle Poupeye

The exhibition is curated by Veerle Poupeye, an art historian specialized in Caribbean art and an independent curator and writer. Dr. Poupeye is also a lecturer at the Edna Manley College.

Best part of the day, was actually getting to hang out with Charl B. The artist behind the mural, “The Tree of Life,” located behind FNB’s Downtown, off Harbour Street. There are several on the street and we took time to take them all in.

https://www.instagram.com/p/BzphwXABJ1_/

Kingston Creative has a seven year plan to create an arts district where creatives can share workspace, network and collaborate. The long term plan is create a place similar to Wynwood in Miami but they need funding to make it happen. It seems like creating an eco-system where creatives can thrive and companies can get visibility in a heavy foot traffic area seems a good fit.

The brands that have already come on board include Red Stripe, Jamaica Observer, Jamaica Gleaner, Facey Foundation, Paperboy Jamaica and others. If you would like a mural, it can be arranged, I’m here trying to figure out how I can get one myself.

Why do People Share on Social Media?

This blog has been sitting on my chest for a couple of months. It all came out of something I had shared on social media and people’s reaction to it. It got me thinking, what drives people to share content online. So I did some research and this is what I came up with.

People share parts of their daily lives everyday. From pictures of their children to their vacation and even their private moments. But what makes us share? Is it that we want recognition for our accomplishments? Is it all about likes, shares and retweets?

Intrinsically, sharing has always been a part of our lives. Before the internet, we shared with our family at dinnertime and our coworkers. We shared our family photo albums to visitors on the couch, so the idea of sharing is not new.

According to  The Psychology of How We Share Content, by Jesse Bowman, “To really understand the psychology of sharing, we have to go back to 1966. Long before we had the retweet, Austrian psychologist, Ernest Dichter, published the Harvard Business Review article “How Word-of-Mouth Advertising Works.”

In his article, Dichter outlined four reasons that motivate people to talks about brands and products.

  1. Product Involvement (33%) – The customer’s experience is so pleasurable, it has to be shared.

  2. Self-Involvement (24%) – You, as the sharer, gain attention, feel special like you have inside information or are the first to know.

  3. Other Involvement (20%) – The sharer wants to help others.

  4. Message – Involvement (20%) – The message is so valuable that it has to be shared.

This analysis was helpful in order to understand the psychology of why people share and its incentives. But let’s dig deeper shall we?

The New York Times Customer Insight Group published the study, “The Psychology of Sharing” which divided why we share into five categories and further broke down the personas of people who share into six profiles.

Personas of Sharers (Preferred Channels)

  1. Altruists – share content to be helpful. (Facebook, Email)
  2. Careerists – share to build a professional reputation. (Linkedin, Email)
  3. Hipsters – share cutting edge and creative content that builds their identity. (Facebook, Twitter)
  4. Boomerangs – share content to get reaction from audience, seeks validation. (Facebook, Twitter)
  5. Connectors – share content to stay connected with others and make plans. (Facebook, Email)
  6. Selectives – put more thought into what they share and with whom they share it. (Email)

It’s easy to determine from both studies that people share for their own self-interests. But the last reason why we share, spread the word about causes or brands, touches on another major reason why we share: emotion.
But I think we share because it makes us look good. I also believe that people are natural storytellers, and all great brands also learn to tell stories. If you can learn to tell an interesting story, it will be shared.

Typically what leads a person to share something on social media is when it has a connection to them as an individual, be it political, emotional, cute or funny. People want to share with others how they perceive the world and reflect their tastes and how they define themselves.

So what motivates you to share? Attention? Likes? Comments? Shares? What would you like to share but don’t?

 

 

5 Most Instagrammable Places in Jamaica

If you’re traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can vote here.

The Grande is rafting on the Rio Grande

There are many variations to this, but any pose you choose will definitely be monumental. Go early morning and float gently through the waters on your long bamboo raft. The ride itself is about 3 hours but make sure you bring your own photographer because it’s difficult to keep your balance and take a selfie at the same time.

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so far so good 💕 #themacmillans

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Frenchman’s Cove is a Classic

Taking a picture at the famous swing at Frenchman’s Cove is a must when visiting Portland. Other major cool spots include the river flowing into the beach, Blue Lagoon and the Trident Castle. Almost every spot in Port Antonio is grand.

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Sandals Suite Life is the Living Your Best Life Hashtag IRL

If you want to say you’re truly living your best life, you have to photograph the over water bungalows. Jamaican Influencers such as Corey Hamilton, Natasha Leeds and Yendi Phillips have taken epic shots there. The drone shots of the heart shaped bungalow formation shot!

Take the Plunge at The Old Spanish Bridge

Another money shot is the Old Spanish Bridge, a hidden gem is just 45 minutes from Ocho Rios. The road may only be for the 4 wheel drive but it’s definitely worth the effort. With its rope swing, you can get a pretty cool capture like Kaci Fennel’s. If you’re into landscape shots the bridge in the background is also quite beautiful. If you’re brave enough,  get some video swinging on the rope!

Strawberry Hill Hotel is the Mostest

Just imagine an image that looks like you’re staring over a cliff overlooking Kingston but it’s really just an Infiniti pool? This optical illusion is a must for anyone visiting Jamaica. Not to mention the view itself!

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Reflecting…. • • "Death is only the end if you assume the story is about you" • • There are moments in life where I get lost in my head; lost in my feelings…just yearning for clarity. The past couple years have just been filled with so much loss it has left me doing a lot of questioning. Some persons who I truly loved, cared for, respected and held in high regard have left this realm. Some through agonizing illness, tragic accidents and some violenly ripped away. I ponder on each of them. I ask repeatedly "Why would God let bad things happen to good people?" Why would God allow His children who are serving His kingdom to experience such suffering? I remember struggling with this very concept with my mother's death and I was so hurt and felt so betrayed by God as a young girl that I turned away from Him. 16 years later, I am now asking again…this time from the perspective of someone who has rekindled her relationship and who is serving His kingdom. And while it still carries weight and pain, I acknowledge the promise of free will of man. I understand that as mankind we have choice. And with that comes so much of the turmoil we now encounter in existence. But I also more than anything understand that what we do here is not about us, but living in His truth and promise, in accordance to His word, to fulfill the purpose He whispers in our soul, and when the day of reckoning comes, to go home to Him knowing it is well and it is done. #MyHeartWasHeavy #SometimesYouHaveToBareYourSoul #But #IPlaceItAtHisFeet #ThePowerOfSurrender #Peace #Understanding #Clarity #ForMyFriends #ForMyLovedOnes #ForThoseFeelingHurt #ForThoseGoingThroughLoss • • Thank you @_jayenigma for this capture. • • PS. @keneealintonboutique I LOVE this dress!

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Honorable mentions include:

Waterfall at Serendipity Holistic Resort

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#serendipityresort #bluemountain #jamaica my #paradise

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Fleet Street

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В столице Ямайки (г. Кингстон) есть замечательная улица (Fleet street), которая наполнена необычными граффити. Я, как человек неравнодушный к уличному арту, была в полнейшем восторге от того, что мне все-таки удалось там побывать (thanks, Jan😘)! На фото лишь малая часть увиденных мною работ и к тому же они не передают всю ту атмосферу, которая там присутствует! А ещё, в конце этой улицы есть чудесная местная школа, куда нам посчастливилось заглянуть и прогуляться по всей его территории с маленькими ямайскими школьниками. #jamaica #kingston #fleetstreet #art #streetart #vacation #vibes #ямайка #кингстон #флитстрит

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Victoria Pier Waterfront/DownTown Kingston 

So all these places are up for debate! Do you agree with picks? Which places do you think are the most instagrammable places in Jamaica? Vote here

Coffee Talk with Phillip Clayton: Let’s Talk Branding

No man is an island and therefore, having conversations with someone that speaks my language is very important from time to time. Picasso had Matisse, Basquiat had Warhol, you get the drift. It’s important for me to have people in the industry, that I can discuss things like social media, advertising, brand development and graphic design. There are very few people that understand all those things and that do them well, Phillip Clayton to me is one of the few people that uses his online platform in the way that I do—to connect with thought leaders from all over the world and learn and interact with them.  He is a branding development specialist with over 15 years of experience working in the advertising industry. He is also a member of the International Commission of Judges for the 2019 PAC, Global Leadership Awards, a commission that celebrates great packaging design in the world. Yes, that’s makes us design nerds! We are very much a like in a lot of ways, and so it’s great to talk shop with him from time to time.

Phillip Clayton is a brand specialist and member of the International Commission of Judges for the 2019 PAC

We talked bout a lot of things in the span of four hours at a local coffee shop and he introduced me to this book called The Brand Gap, which is now my new favorite guide to branding. It confirms things I’ve known intrinsically for years, such as the no logo test and the idea that a brand is not just a logo (which I talk about in my previous article, Branding is More than a Logo. ) Anyways, let’s get to the nitty gritty.

We talked about a few things such as:

  • People skim on paying an agency to do research and develop their entire brand’s identity (not just their logo)  and rather pay a graphic designer peanuts to create a logo that will become obsolete in a few years or doesn’t appeal to their target audience.
  • A lot of people don’t understand the meaning of the word branding:

    Branding is a process of creating a unique image or name or logo or symbol or combination of any of these for a specific product in consumer’s mind which differentiates it from competitor’s products.

  • Phillip does not like the word “branding” and prefers brand development, whereas for me, the two can work interchangeably. However, where we both agree is that developing a brand identity is more than just a logo, it’s everything from how the company answers their phone, their internal comms, website–the full gamut of communication.
  • Many companies in Jamaica don’t understand the mixed messages they’re sending when their branding is so confusing. This can be as simple as a font choice. Color has a psychological effect as well, which I will touch on in another post.
  • The brands we love like Coca-Cola for example,  have been able to differentiate over the years by making only slight changes to their logo. The reason for this is that they understand their brand is more than just their logo, its everything from that signature bottle to the brand experience.Coca-Cola-e1453357263954-1024x407.png
  • Some brands know when to innovate by listening to their consumer, for example, Federal Express changed their logo to FedEx because that is what customers were calling the company anyway. So they listened and evolved.fedex4_thumb.jpg
  • Some brands think that jumping on every trendy viral topic is the way to go but if it isn’t true to the brand, then they should avoid it all together. For example, McDonalds decided to recreate the famous Banksy shredding painting with a graphic on their social media. The attempt seems lazy and forced and doesn’t speak well to Banksy’s painting or McDonald’s.
mcd-banksy-hed-page-2018.jpg

AND finally, I’ve been talking about personal branding for years, and how using your presence online and offline can bring opportunities for you but David Olgivy puts it simply and we call can relate to this: you build a brand by doing the work, then the rest will follow.

So tell me what brands do you love and why? And do you love the brand because of the product or service it offers, or are the two not mutually exclusive? And should I continue this coffee talk series and talk to other people about branding and advertising? Who’s down?

Follow Phillip Clayton on instagram or twitter.

Jamaican YouTubers to Follow in 2018

I haven’t written a blog post like this in awhile and the last article I did about this topic got picked up by Buzzebly. You can read it here if you’re interested. This got the highest views to date so I’ve decided to an updated version.

Now a lot has happened in the YouTube atmosphere. A lot of the old YouTubers I mentioned before, no longer post on YouTube. I think some of the mainstays just know how to stay dedicated and keep at it. It takes awhile to build a following and with YouTube becoming the most popular network, there is a market for it.

Now I won’t list them by any relevance. These are the ones I think have the best content, regardless of subscribers.

    Dutty Berry. Dutty Berry has been doing this thing for a couple of years now and I haven’t caught up with him in awhile but I’m pretty sure he’s making a decent living off this YouTube thing along with making appearances and hosting. He has over 140,000 subs and  averages about 100,000 views per video. Dutty Berry has videos sponsored as well, which is a good move. What makes him stand out? His content. You can tell he does his research and makes sure the videos are jam-packed with jokes and up to date news and gossip.
    RushCam. Now if you haven’t seen his YouTube channel yet, you should definitely check him out. He has done a wide range of videos with very relatable Jamaican themes. Everything from Carnival to comparing Tastee and Juicy Beef. This dude has personality and the videos aren’t too long but they leave you laughing your head off and somehow wanting to know more about this character. He has the potential to really grow his following as long as he keeps paying attention to making great content.
    LaurenOLauren Lauren doesn’t live in Jamaica anymore so her videos are based on her life in California but she is still definitely worth a sub. Point blank, this media veteran is hilarious with her rants about trolls and people’s reactions to her hair. Her content has definitely improved and varied over the years and she has grown to 10,000 subs and 18,000 followers on Instagram.
    Lyric Rochester is blowing up YouTube with her makeup tutorials and has almost 200,000 subscribers. She does mostly makeup tutorials but has charisma and is interesting to watch. She’s partnered with Fontana Pharmacy in the past.
    Trabass TV is still going strong with his vlogs, music videos and comic skits. He basically just vlogs his life with his wife Deannae but he’s fun to watch and keeps his viewers entertained. He’s really trying to break into the music industry and he’s been doing it for awhile. He’s had some success with appearances and tours.
    Chantay Lainey has over 4,000 subscribers on YouTube. She does mostly makeup tutorials but has a bit of vlogs mixed in along the way. She’s a twenty-something just living her life with her friends and has brought us along for the ride!

Those are my picks if you know any YouTubers you think I should add to this list. Let me know!

I Got My Current Job Because of Linkedin!

LinkedIn-Logo[1].jpg

There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections.

I got my current job because of Linkedin! When searching for candidates, my name kept coming up in search and so they reached out. So Jamaican employers are headhunting, especially in niche industries like Advertising.

First of all Linkedin is focused on showcasing professional accomplishments, a lot of which we don’t go about displaying in our daily lives. So put that award you won or that MBA you worked hard for. This is the place to brag a little about your accomplishments. It is the perfect place to connect with people in your industry who could potentially hire you or recommend you for a job.

So here are a few tips you can use to make your profile more appealing to potential employers:

  1. Use a professional profile photo: Take the time to invest in a professional photographer. You can hire one of many spectacular freelance photographers there are out there or you can visit Photodayz in Soverign Centre. Depending on the industry you work in you can dress accordingly. For example, if you work in accounting, you should wear a suit. However, if you work in the creative industry, you can get away with a crisp, white shirt. Women, spend a little extra and get your makeup done. A nice professional photograph just makes you put your best foot forward.
  2. Create an impactful headline: The headline under your name is the first thing people read when they search for your name. Make it count. This you can use to say one, amazing thing about you as a professional. Use adjectives that describe who you are. For example, mine says, “I build brands!” which in a nutshell what I do in my professional life. It’s catchy and it gets the attention of the people that I’m targeting– potential employers and clients.
  3. Tell a story with your bio/summary: This is the opportunity to tell a story about your professional journey and list three accomplishments you’ve made in your career thus far. Keep it concise but quanitfiable. Like for example say, “I increased productivity by 25%.”
  4. Network, network, network: Reach out to people you’ve met offline and in some instances, reach out to people you may be interested in meeting but haven’t had the opportunity yet. Be tactful in your approach. Note that while not everyone would be open to connecting with people they don’t know, others see the value in connecting online.
  5. Share valuable content: Just like any other network, sharing valuable content like blog posts, articles in your industry and quotes is crucial to raising your profile and rank on Linkedin. Share once a day to really add value. People in your network will see you as knowledgeable and come to you for advice when they need it.

The Way to Measure Social Media

Measurement of Social Media 

When we look at all the stuff brands are doing online to get attention above all the noise, we need to look at innovative ways to stand out in a crowd. However at the end of the day, it comes down to the ROI (Return On Investment).

As we look at the ROI of social media to dictate how a campaign is successful or not, we must also look at the KPIs (Key Performance Indicators) :

Is the campaign successful in terms of getting the traction it should?

Are we getting a “buzz”?

Are people sharing organically?

Are people talking about it online as well as offline?

Brand Loyalty & Sales Spike

Surely, the impact of a campaign is no longer in just how much likes it receives. We also need to look beyond, not just if it is resonating with the target but if there is an increase in brand loyalty and ultimately, sales.

How the Popular Jamaican YouTubers do it. #SMDay

I missed the Social Media Week activities in 2015 for Jamaica and I must admit– I’m sorry I did. However, I’m watching the round-up of the YouTubers in Jamaica and how they do what they do.

It’s an inspiring video, not only are they giving you a breakdown of everything that you need to do to make the YouTube channel thrive but, it’s a step by step tutorial almost.

Strategy is Key

It shows you its not as easy as it might seem. Each of these presenters Dutty Berry, Quite Perry and Bella Blair have a comedic flair and natural acting ability.

What they all have in common and are very clear about it, is that they have a strategy. Watch the video and take notes.

 

Top 7 Jamaican Bloggers to Showcase Your Brand

With the Jamaican blogging community steadily growing and brands trying to find new and innovative ways to engage, marketers need to go beyond traditional media.

Here are a few of my favorite bloggers by category:

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💚

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Fashion & Lifestyle

1. Natasha Leeds is a young, stylish fashionista who blogs about her fashion and natural hair journey. With over 16k followers on Instagram, she has the potential to reach a wide audience. Best for 16-25 yo. Great for fashion designers, retail and department stores, lifestyle and cultural events, natural hair and beauty products. *Updated: Natasha moved to Miami but visits Jamaica every year.

2. Natalia OH: is a mother of two who blogs about Fashion, DIYs and Lifestyle. Best for 25-40 yo target, Twitter Followers: 5k, Instagram Followers: 8k.  Lots of #OOTDs! Winner of the 2012 Jamaica Blog Awards for the Best Beauty and Fashion Blog and is a Gleaner Lifestyle contributor.

Best for fashion designers, retail and department stores, makeup and beauty retailers, restaurants, lifestyle and cultural events and lifestyle brands.

*Updated: Nataliah is now Marketing Manager for Maxie stores.

3. Lauren O Lauren has been around for long time (see previous post on our interview with Lauren O Lauren). She moved to the US couple of years ago but still has a strong following in Jamaica. Best for 18-30 yo hipster, Gen Y group.Talks a lot about weave! Twitter followers: 6k, Instagram: 7k. Over 5,000 subscribers on YouTube. Best for tech companies, fashion designers, lifestyle and beauty products and services, fashion and retail outlets. See her most viewed blog which has over 21,000 views.

*Updated: Lauren lives in California with her husband and dog, Henry.

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4. On Orange Street: Lifestyle blog for the life and style of young Caribbean women. Co-founded by Afayah Pendergrast and Monique Kennedy. The content is vivacious! They blog about budgeting and career building. Won the 2014 Caribbean Blog & Social Award for Best Lifestyle Blog. Small following on social networks but there is potential for growth.

Best for banks and insurance companies, the automotive industry, fashion designers, boutique shops and furniture stores, lifestyle and cultural events and lifestyle brands.

http://instagram.com/p/xO-oDARr87/?modal=true

*Updated: This group no longer has a blog together but both are doing well as individuals.

5. Irie Diva: is lifestyle Jamaican blogger who writes about a variety of topics including recipes, hair and beauty products and cultural events. Oh and her munchkin!  Twitter Followers: 3k Instagram followers: 1k

Best for cultural and lifestyle events, ital/vegetarian products, natural hair and beauty products, travel and leisure, kids

 

Make Up 

6. Chunchi is a YouTuber who averages over 500 views per video. She vlogs mostly about her makeup skills and reviews beauty products both Jamaican and US based. Twitter Followers: 4k, Instagram Followers: 1k. She would be a great advocate for makeup and natural beauty products.

Food

7. Jessica in the Kitchen won 2014’s Caribbean Blog and Social Media Award for Best Food Blog. Creates innovative, vegetarian recipes fit to be in any food magazine. With beautiful imagery, this blog would be great to feature natural food and drink products. Twitter: 1.4k, Instagram: 1k

If you know any bloggers who you think should be featured, let me know! I’m always looking for new bloggers to follow!