Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs. The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, … Continue reading Down in Jamaica Where I Born and Grow: Ode to Reggae Month
Last Sunday, I had the pleasure of being invited to Kingston Creative's Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don't know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate. The bloggers … Continue reading Love Not Likes visits Kingston Creative’s Artwalk
This blog has been sitting on my chest for a couple of months. It all came out of something I had shared on social media and people's reaction to it. It got me thinking, what drives people to share content online. So I did some research and this is what I came up with. People … Continue reading Why do People Share on Social Media?
If you're traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can vote here. The Grande is rafting on the Rio Grande There are many variations to this, but any pose you … Continue reading 5 Most Instagrammable Places in Jamaica
No man is an island and therefore, having conversations with someone that speaks my language is very important from time to time. Picasso had Matisse, Basquiat had Warhol, you get the drift. It's important for me to have people in the industry, that I can discuss things like social media, advertising, brand development and graphic … Continue reading Coffee Talk and Branding
I haven't written a blog post like this in awhile and the last article I did about this topic got picked up by Buzzebly. You can read it here if you're interested. This got the highest views to date so I've decided to an updated version. Now a lot has happened in the YouTube atmosphere. … Continue reading Jamaican YouTubers to Follow in 2018
There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections. I got my current job because of Linkedin! When searching for candidates, … Continue reading I Got My Current Job Because of Linkedin!
Measurement of Social Media When we look at all the stuff brands are doing online to get attention above all the noise, we need to look at innovative ways to stand out in a crowd. However at the end of the day, it comes down to the ROI (Return On Investment). As we look at … Continue reading The Way to Measure Social Media
I missed the Social Media Week activities in 2015 for Jamaica and I must admit-- I'm sorry I did. However, I'm watching the round-up of the YouTubers in Jamaica and how they do what they do. It's an inspiring video, not only are they giving you a breakdown of everything that you need to do … Continue reading How the Popular Jamaican YouTubers do it. #SMDay
With the Jamaican blogging community steadily growing and brands trying to find new and innovative ways to engage, marketers need to go beyond traditional media. Here are a few of my favorite bloggers by category: Fashion & Lifestyle 1. Natasha Leeds is a young, stylish fashionista who blogs about her fashion and natural hair journey. … Continue reading Top 7 Jamaican Bloggers to Showcase Your Brand