Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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Love Not Likes is for bloggers and micro-influencers who want to monetize.

Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

So someone called me a social media snob the other day, and I'm not arguing. I like an aesthetically-pleasing feed. Honestly though, I'm tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I'm sharing with you (no it's really not you … Continue reading Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

Why do People Share on Social Media?

This blog has been sitting on my chest for a couple of months. It all came out of something I had shared on social media and people's reaction to it. It got me thinking, what drives people to share content online. So I did some research and this is what I came up with. People … Continue reading Why do People Share on Social Media?

5 Most Instagrammable Places in Jamaica

If you're traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can┬ávote here. The Grande is rafting on the Rio Grande There are many variations to this, but any pose you … Continue reading 5 Most Instagrammable Places in Jamaica

7 Must-Haves for Instagram going into 2019

So many brands and influencers are still struggling to master all the features on IG. But with Instagram┬áreaching a milestone of 1 billion monthly users in June, it is a platform that can't be ignored. - Adweek Some brands are losing out on valuable real estate by not creating something as simple as highlights but … Continue reading 7 Must-Haves for Instagram going into 2019

How to Build an Iconic Brand

Chanel is one of the most iconic brands in the history of the world. The logo hasn't changed or been updated since its inception. It was created in 1925 by the owner of Chanel empire, Gabrielle Coco Chanel herself and is basically her initials. Her brand is a champion for the feminist cause hence their … Continue reading How to Build an Iconic Brand

Jamaican Brands you MUST follow on Instagram

Good design is so important in getting the right audience to flock to your brand. Great design induces brand loyalty and affects the subconscious. It's a lot more important than a lot of marketers realize. I really would love to raise the standard of design in general for social media in Jamaica. I think it … Continue reading Jamaican Brands you MUST follow on Instagram

Jamaican YouTubers to Follow in 2018

I haven't written a blog post like this in awhile and the last article I did about this topic got picked up by Buzzebly. You can read it here if you're interested. This got the highest views to date so I've decided to an updated version. Now a lot has happened in the YouTube atmosphere. … Continue reading Jamaican YouTubers to Follow in 2018

Pepsi, United Airlines & Spicer: PR Blunders and How to Fix Them

Unless you've been living under a rock, you may have noticed the amount of PR blunders being committed in the news this past week. We as the public have been shocked, embarrassed and enraged by some of the statements made by United Airlines, Pepsi and Sean Spicer. Well if you ever get yourself in the … Continue reading Pepsi, United Airlines & Spicer: PR Blunders and How to Fix Them

I Got My Current Job Because of Linkedin!

There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections. I got my current job because of Linkedin! When searching for candidates, … Continue reading I Got My Current Job Because of Linkedin!