How to Reinvent Yourself

After struggling as a graphic designer in a third world country, where design skills were not appreciated, I decided to move to the U.S. to re-invent myself.

Here’s how I did it:

HOW TO REINVENT YOURSELF

These tips can help anyone else who is also struggling with changing their career or wanting to expand their capacity within their current field.

1. Determine where you want to go. When I started out, I wanted to remain in Advertising, but to switch roles to  Account Management, working on Strategy and dealing with clients’ needs, determining the best approach to expressing their key messages – my role is constantly evolving and as social media becomes a driving force in PR, I will stay in it.

2. Develop a Narrative. Explain your past and find a way to bring the story to the present. In my situation, Communications and Graphic Design are in a way still very much related, so bridging the gap was a very easy transition – my interest came from wanting to offer more services to my clients.

3. Reintroduce Yourself. My colleagues know me as a Graphic Designer because I have spent most of my working life as one. Even when I apply for jobs people still want to put me in the Design role because that is where I have the most experience.

Emailing everyone you know individually of your new path will help to redirect your goal. People will then remember your new title and recommend and refer you to new jobs and potential business ventures.

4. Show what you are made of. If you don’t show people what the new direction of your career is they will never know, which is why I started this blog.

5. Go to events and show them your business card . Become more acquainted with people in the industry. Make sure you introduce yourself with your new title. If no name cards are provided at the event, make sure to make one of your own and wear it. This will help people to see you and remember the title you have decided to acquire.

If you need any advice, tweet me @KesiAGardner

Blogging for Dummies

 
So you don’t seem to be getting the traffic that you need to your website. It seems that all you have is static content that no one is interested in, right?
The best way to get people interested in your product is to highlight the benefits of having your product, by telling people about your product. Right?
But, the news sources don’t care about your product or service and Novia McDonald-Whyte, the Style Editor of The Jamaica Observer hung up on you because you couldn’t remember if she worked for the Gleaner or the Observer (true story by the way).
So what are you going to do?

 

START A BLOG

 

That’s right! Start a blog! It’s the easiest thing to do. Blogger and WordPress make it so easy to create your own pages, and post them on the Internet.
Now you’re probably thinking, if I have a website, why do I need a blog? Well here is the thing, a lot of time the website’s information is static, meaning it can’t be changed and shared as organically as you would like it to be.
The people who may be interested in your product or service are not interested in static information. People want knowledge, information that is engaging, kind of like this blog.  (Just checking if you are paying attention)
The good thing about writing a blog for your company is that it’s simple to do; you are not tied to the CEO or Managing Director’s messages to write the blog entry. The benefit of having a blog, is that anyone from your company can write something, as it is more informal than a website page.

BLOGGING HELPS TO TARGET DIFFERENT AUDIENCES

 

Another good thing about having a blog is that the content keeps changing, as you add more content, and more blog posts are for different target groups or different services your company has to offer, it will bring more traffic to your website and ultimately drive sales.
So what do people want to read? I think most of the time people are interested in reading about personal experiences, triumphs and the brand experience.