How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

The tourism and hospitality industry plays a major role in the Jamaican economy. Last year, tourism represented 11 percent of GDP, providing some $1.3 trillion in revenue and recognising 1.4 billion international visitors. The occurrence of the Covid-19 pandemic, however, put an inevitable dent in profits for hotels, villas, tour guides, and other businesses dependent … Continue reading How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

Guest Blog: How to Pivot Your Business During #COVID19 Like KFC Jamaica

When the first confirmed COVID19 case hit Jamaica, on March 10, like many businesses, Restaurant of Jamaica, owners and operators of KFC scoped the landscape and saw how to best to pivot given the unprecedented times to make ‘painful decisions’.

YouTuber Annesha Adams on Profiting from Passion

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is Jamaican-Canadian YouTuber Annesha Adams. Subscribe to Annesha Adam's YouTube Channel What do you do for a living? I create lifestyle content … Continue reading YouTuber Annesha Adams on Profiting from Passion

Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Sue-Tanya hopes to inspire her generation to build their own online businesses. Photo Credit: Rockstaar What is your dream job?  To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is website Designer … Continue reading Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

Stylist Kristia Franklin aka MyRepeatOffender uses her personal brand to attract business and brand partnerships. To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media.  What do you do for a living? Owner of @tiaclothesgirl, an … Continue reading Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

How Businesses Can Survive in the Time of Corona and Beyond

I knew this day would come as I’ve been preaching about Digital Transformation for the past few years now. Since 2002, during the dot.com era when everyone and their mama was making money from building websites, I've worked on quite a few. Somehow that died down in the last decade. Perhaps because of the invention … Continue reading How Businesses Can Survive in the Time of Corona and Beyond

Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

I took the shuttle from Spanish Court Hotel down to Orange Street, Downtown Kingston, otherwise known as “Beat Street” which runs north from the corner of Parade, last Sunday, February 23rd for one of Kingston Creative’s activities in partnership with Ministry of Culture, Gender, Entertainment & Sports, the Kingston and  St Andrew Municipal Corporation to … Continue reading Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

7th Annual Jamaica Music Conference: Traditional vs. New Media

Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

Love Not Likes is for bloggers and micro-influencers who want to monetize.

Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

So someone called me a social media snob the other day, and I'm not arguing. I like an aesthetically-pleasing feed. Honestly though, I'm tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I'm sharing with you (no it's really not you … Continue reading Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.