7th Annual Jamaica Music Conference: Traditional vs. New Media

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Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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Love Not Likes is for bloggers and micro-influencers who want to monetize.

Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

So someone called me a social media snob the other day, and I'm not arguing. I like an aesthetically-pleasing feed. Honestly though, I'm tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I'm sharing with you (no it's really not you … Continue reading Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

Why do People Share on Social Media?

This blog has been sitting on my chest for a couple of months. It all came out of something I had shared on social media and people's reaction to it. It got me thinking, what drives people to share content online. So I did some research and this is what I came up with. People … Continue reading Why do People Share on Social Media?

The Age of the Selfie is Over: Here’s What to Do Instead

  The age of the selfie is over. The selfie queen herself, with a coffee book about selfies, Kim Kardashian, has been banned from taking them. After she injured her wrist, Kardashian was given doctor's orders to lay off of it — and, with that, stop taking selfies. "My hand hurts. I forgot my brace," … Continue reading The Age of the Selfie is Over: Here’s What to Do Instead

5 Most Instagrammable Places in Jamaica

If you're traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can vote here. The Grande is rafting on the Rio Grande There are many variations to this, but any pose you … Continue reading 5 Most Instagrammable Places in Jamaica

7 Must-Haves for Instagram going into 2019

So many brands and influencers are still struggling to master all the features on IG. But with Instagram reaching a milestone of 1 billion monthly users in June, it is a platform that can't be ignored. - Adweek Some brands are losing out on valuable real estate by not creating something as simple as highlights but … Continue reading 7 Must-Haves for Instagram going into 2019

Coffee Talk and Branding

No man is an island and therefore, having conversations with someone that speaks my language is very important from time to time. Picasso had Matisse, Basquiat had Warhol, you get the drift. It's important for me to have people in the industry, that I can discuss things like social media, advertising, brand development and graphic … Continue reading Coffee Talk and Branding

How to Build an Iconic Brand

Chanel is one of the most iconic brands in the history of the world. The logo hasn't changed or been updated since its inception. It was created in 1925 by the owner of Chanel empire, Gabrielle Coco Chanel herself and is basically her initials. Her brand is a champion for the feminist cause hence their … Continue reading How to Build an Iconic Brand

Jamaican Brands you MUST follow on Instagram

Good design is so important in getting the right audience to flock to your brand. Great design induces brand loyalty and affects the subconscious. It's a lot more important than a lot of marketers realize. I really would love to raise the standard of design in general for social media in Jamaica. I think it … Continue reading Jamaican Brands you MUST follow on Instagram