7th Annual Jamaica Music Conference: Traditional vs. New Media

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Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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Love Not Likes is for bloggers and micro-influencers who want to monetize.

Pepsi, United Airlines & Spicer: PR Blunders and How to Fix Them

Unless you've been living under a rock, you may have noticed the amount of PR blunders being committed in the news this past week. We as the public have been shocked, embarrassed and enraged by some of the statements made by United Airlines, Pepsi and Sean Spicer. Well if you ever get yourself in the … Continue reading Pepsi, United Airlines & Spicer: PR Blunders and How to Fix Them

The Future of the Press Model in the Rise of Social Media

The political landscape has changed significantly in Jamaica in the past couple of years. Social media and digital marketing in general have helped to transform it, as politicians use it as a tool to engage their voters. We saw this in the last general election. JLP was very targeted in its approach, using online digital … Continue reading The Future of the Press Model in the Rise of Social Media

My Personal View: Three Mistakes Malahoo Made

A couple of weeks ago, Marlene Malahoo Forte, current Attorney General of Jamaica and Member of Parliament for ┬áSt. James, West Central posted on Twitter that she considered the Embassy flying the rainbow flag at half mast, disrespectful to Jamaica. See the original tweet below: Now this tweet leaves much to interpretation but what we … Continue reading My Personal View: Three Mistakes Malahoo Made

Top 7 Jamaican Bloggers to Showcase Your Brand

With the Jamaican blogging community steadily growing and brands trying to find new and innovative ways to engage, marketers need to go beyond traditional media. Here are a few of my favorite bloggers by category: Fashion & Lifestyle 1. Natasha Leeds is a young, stylish fashionista who blogs about her fashion and natural hair journey. … Continue reading Top 7 Jamaican Bloggers to Showcase Your Brand

5 Trends Destined to Shape the Media this Year

Last month, myself and a few other marketers came together at a #MarketersMeetUp to discuss our forecasts for 2015. It was an interesting conversation that lead to predictions far beyond this year. These are a few that really stuck: 1. The use of Social Media Influencers. While Facebook campaigns and viral videos are interesting and … Continue reading 5 Trends Destined to Shape the Media this Year

How do You Do Social? Lauren O Lauren

Lauren Dunn: Social Media Darling, owner of blog & YouTube channel Lauren O Lauren.com With over 5,000 subscribers on YouTube and 8,000 Facebook friends, Lauren has been able to build a loyal fan base with whom she interacts with daily. Lauren not yet thirty, has been working in the media industry since she was 17 … Continue reading How do You Do Social? Lauren O Lauren

Promoting Events on Social Media

Last Saturday, I had the pleasure of covering an event for the organization I work for. It was remarkably organized and all of Washington's elite were in attendance. Now you may ask if the event was so well attended, what would be the benefit of social media? The great thing about social media, particularly twitter … Continue reading Promoting Events on Social Media

How to Reinvent Yourself

After struggling as a graphic designer in a third world country, where design skills were not appreciated, I decided to move to the U.S. to re-invent myself. Here's how I did it: HOW TO REINVENT YOURSELF These tips can help anyone else who is also struggling with changing their career or wanting to expand their … Continue reading How to Reinvent Yourself