How to Network Online in the Age of Social Distancing

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Many people in the UK, United States, Caribbean and across the world have begun working remotely. If they haven’t been furloughed or laid off; schools have canceled classes for weeks; and restaurants, retail stores, bars, gyms, and other gathering places have closed or limited opening hours. Major events were postponed with a domino-like effect, including Carnival here in Jamaica, South by Southwest, and virtually all sporting events, such as the Olympics, NBA, NFL, and Champs.

These closures are all attempts to force social distancing, a crucially important global public health intervention that can help stop transmission of the coronavirus. With COVID-19, many people in the US, UK and the Caribbean will at some point, either this year or next, get exposed to this virus. Social distancing, health authorities confirm, can slow the spreading, helping to ease the burden on our delicate health care structure. Best practices require maintaining at least a six-foot distance between yourself and others.

People were already making home their headquarters As COVID-19 sweeps around the world, the virus could accelerate a trend that was already underway. Even before social distancing, the home was becoming the HQ for busy people

Google Trends

More time at home and less and less real-life human interaction, you may find that people aren’t always sure how to network in the online space. Hashtags like #WFH, #SocialDistancing #FlattenTheCurve and many other coronavirus related hashtags are sweeping the internet. TikTok dance videos and challenges like #DontRushChallenge has also become quite popular.

NETIQUETTE

Just because we are no longer forced to see each other face-to-face, doesn’t mean we shouldn’t practice etiquette or netiquette.

Netiquette means, “ the importance of proper manners and behavior online. In general, netiquette is the set of professional and social etiquettes practiced and advocated in electronic communication over any computer network. Common guidelines include being courteous and precise, and avoiding cyber-bullying.”

Technopedia.com

Just because we’re indoors and many people now have to resort to online communication, the use of WhatsApp, Zoom and social media networks have now become the norm for communicating. Here are my tips to network online that will reap rewards in the long run.

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.

Hubspot, How Five Brands Use WhatsApp for Marketing.

HOW TO NETWORK ONLINE

Do your research: Take the time to Google the person’s name and read their bio, so you can understand what their core business is. For example, I’m in marketing so I’m looking for SMEs who need help marketing their business to the ideal customer. I often network with CEOs and Marketing Managers looking to build out their company’s online presence.

Don’t message at odd hours: Just because the internet is open 24 hours a day, doesn’t mean you need to message at 2 am! We do spend time during the day working, so at night we need to destress. Most times if you message people late at night that you don’t already have a personal relationship with, they are not in the frame of mind to do business. Try to message between the hours of 9 am-5 pm.

Master your elevator pitch: Taking a few minutes to write a script, i.e., one to two sentences introducing yourself. Saying what you do saves people’s time and we all know, time equals money. Still practice etiquette by using a greeting. Be as polite as possible.

Try to take the conversation off social media: The quicker you take the conversation offline, the better. Take the time to get the contact’s phone number or email and make plans to set up a Zoom meeting. We live in an online world but most people still like to work with people they know and trust. That often gets lost online. Set up a WhatsApp Business Account, so you never miss a question from a potential client. Being a connection, meaning friends on Facebook or a follower on Instagram or Twitter, doesn’t mean that you are trusted.

SOCIAL PROOF

Social proof is more vital than ever before, that includes your website, social media networks with a headshot and photos describing your personality are crucial to developing a social media footprint.

The website should include:

Bio, short bio, downloadable press kit, approved headshots, and contact information. Here’s the link to my press and media page.

Buy my top Marketing books of all time to help you navigate the online space.

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

How Businesses Can Survive in the Time of Corona and Beyond

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I knew this day would come as I’ve been preaching about Digital Transformation for the past few years now. Since 2002, during the dot.com era when everyone and their mama was making money from building websites, I’ve worked on quite a few.

Somehow that died down in the last decade. Perhaps because of the invention of social media, people feel its so much easier (and cheaper) to focus on building your following on instagram than building your email list and increasing website visitors.

In 2012, I helped a non-profit drive traffic to their website and increased donor loyalty by 25% in a matter of few months . As an international NGO, they heavily relied on funding to implement projects, so this factor was essential. 

Now fast forward to 2020, the Corona virus has halted all major events and social gatherings including weddings, funerals and bank lines for at least two weeks, if not longer. How will small businesses, promoters and event planners survive this massive dent in their income?

Here are some things businesses can do to survive Corona Virus, otherwise known as COVID-19:

  1. Create a website to build credibility. It’s necessary more than ever at this time. Not just for events but for anyone that sells goods and/or services. It allows people to see the services you have to offer as well as, in times of crisis like this, update your customers with the necessary information they need.
  2. Add e-commerce so you can make money online:I wanted to help someone in another country promote their products but they didn’t have a website. How am I supposed to help them promote if they don’t have a way to receive online payments? This also helps you to widen your customer base which is critical in a time like this.
  3. Digital Transformation will be the future of success: For those who are now forced to do remote work, take the time to set up the cloud so you can back up files, digitize your files and include project management systems to increase productivity. Help your staff get digital ready, purchase Google Play gift card for them to buy productivity apps.Then reward them with this .
  4. Create Online challenges to keep people engaged: Show ways your company is helping to fight the Corona Virus by asking your followers to engage in a challenge. Currently, there is the popular #WashYourLyrics challenge but you can also ask people to show how they sanitize their phones or even homes. Or similarly to the #PlankChallenge, they can ask people to show how they are practicing social distancing at this time. Make it fun! It also help to keep you top-of-mind during this difficult time.
  5. By Live Streaming events the show will go on: Have you ever watched a boxing match on pay-per-view? You can also live stream events through your website and ask people to pay to watch it. This is also a great time to set up Eventbrite and Paypal account so you can accept payments.
  6. Brand Partnerships are key: If you’re a promoter, by now you should have your sponsors who you can rely on. If the events scheduled have been postponed or cancelled, they should have some funds in reserve. Ask them to sponsor the live streamed event and show value by mentioning the brand or subtly having it the background while the event is taking place. Encourage people to comment on the livestream and win prizes.
  7. And lastly Care. What as a business are you doing to give back? It’s more than just showing people how to wash their hands. Leave the updates on the virus to the health authorities. How will you help people feed their families and stay healthy during this time? Social good and corporate social responsibility are important so much more now than ever before. 

My 1st Podcast Interview EVER! With Latoya Wakefield of Tallawah Podcast.

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I’m brutally honest in my first podcast about my struggles as a single parent, my depression, working in a male-dominant industry and the sacrifices I’ve had to make to get ahead. I’m grateful to no longer have to ask for permission to be who I am.

Listen to my one-hour interview as I talk about the journey of founding Love Not Likes and The Storyteller Agency. Co.

EPISODE HIGHLIGHTS
• I share why I believe Jamaica is ten years behind digitally.
• “I’ve always said I want to be paid to be myself.” As a creative, through my agency, I am able to focus on creating opportunities through visibility and attraction marketing.
• The Storyteller Agency Co. aims to create a buzz online, typically for the less mainstream events. Their focus is to create experiential experiences to up-level interest and exposure within the digital space.
• “For me achievement is being recognized in my community.”
• I talk about my struggle with depression intermittently throughout her journey, my credit to therapy, meditation and consistently practicing gratitude as essential in keeping grounded.
• About success and finding your own path, I state, “You need to find the empty spaces in the market that are not being utilized and that, of course, depends on your interest and what your niche is.”

Me with some of the Love Not Likes Blogger community at the launch of Caribbean Dreams fusion media launch

Listen www.anchor.fm/tallawah-podcast .

Love Not Likes visits Kingston Creative’s Artwalk

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Last Sunday, I had the pleasure of being invited to Kingston Creative’s Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don’t know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate.

The bloggers and creatives were @SueTanyaMcorgh @Simplylocal.life, @youtravellucie, @just.lexi.simple, @haute_people, @astoldbynella and photographers Machel Witter of @mdwmediaja and Peter Clarke from @rocketvisionsja.

Andrea Dempster-Chung, the co-founder of the Kingston Creative movement gave us a tour and spoke about the importance to gaining support from all areas of society, including creatives.

When Andrea posed the question about how do we engage corporate, we decided that the best way was to show in a real way, not through PR or posed photographs but invite bloggers and content creators to come and enjoy the experience.

It was a lovely day, particularly because we were especially invited for lunch by FNB’s Downtown, a Jamaican fusion restaurant that houses Swiss Stores and is a gallery for resident-artist Craig Phang-Sang. They are known for their famous oxtail. This is a must-have when visiting Downtown Kingston. It was also a refuge for us during the summer heat as we were treated with freshly squeezed lemonade..

We also experienced a pop-up version of The Edna Manley Final Year exhibition, curated by National Gallery’s former director, Veerle Poupeye.

Resonances features six young artists: Trishaunna Henry (BFA Sculpture), Joni P. Gordon (BFA Photography), Leanne Mair (BFA Painting), Yulanah Mullings (BFA Painting), Mark Robinson (BFA Painting), and Keisha Walters (BFA Painting). They work in media ranging from ceramic and aluminium to wood, paper and cardboard constructions, to paper and textile collage, and ranges from miniature scale to very large. Each of the six artists makes use of the resonant potential of the object and the image to speak about more than itself and to invoke stories about social, cultural and historical subjects as diverse as the experience of the Jamaican urban environment and the car culture; the personal traumas of racism, migrant work and childhood sexual abuse; the dilemmas of genetic engineering; and the historical and contemporary cultural significance of shoes.

Veerle Poupeye

The exhibition is curated by Veerle Poupeye, an art historian specialized in Caribbean art and an independent curator and writer. Dr. Poupeye is also a lecturer at the Edna Manley College.

Best part of the day, was actually getting to hang out with Charl B. The artist behind the mural, “The Tree of Life,” located behind FNB’s Downtown, off Harbour Street. There are several on the street and we took time to take them all in.

Kingston Creative has a seven year plan to create an arts district where creatives can share workspace, network and collaborate. The long term plan is create a place similar to Wynwood in Miami but they need funding to make it happen. It seems like creating an eco-system where creatives can thrive and companies can get visibility in a heavy foot traffic area seems a good fit.

The brands that have already come on board include Red Stripe, Jamaica Observer, Jamaica Gleaner, Facey Foundation, Paperboy Jamaica and others. If you would like a mural, it can be arranged, I’m here trying to figure out how I can get one myself.

Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

So someone called me a social media snob the other day, and I’m not arguing. I like an aesthetically-pleasing feed.

Honestly though, I’m tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I’m sharing with you (no it’s really not you can find it on the internet but i’m tired of the DMs guys…)

So you can get an Instagram husband to take pictures of you with a DSLR but most people use an iPhone and it works perfectly fine. If you don’t have someone to take pictures of you, you can get a tripod to set up your camera.

If you don’t have a lot of time to take pictures (like I do), you can try the following:

Free Stock images: UnSplash, Pixabay, Pexels. So although I am a content creator, some of the images on my feed aren’t mine. Yes, some of the images I get from free stock sites that match my aesthetic.  You don’t have to credit the photographers based on the license but they always appreciate it when you do. These images are copyright free. If you do decide to use someone else’s images, please get permission and credit them.

So once, you have your photos, you can mix them with quotes. I use a free tool called Canva . This is a great because there are templates you can use. There really isn’t any excuse as to why your feed can’t be off-the-chain.

Preview: Now die-hard social media people will know this app but for those of you are new and want to step up your game, it allows you to load your images and curate your feed. They also have a stock of free photos to choose from. This allows you pre-plan what your feed is going to look like.

So the idea is to seek balance and symmetry through colour. Choose images that are the same tone and match each other (but it ultimately depends what you’re looking for)

And you can use HootSuite to schedule and it’s free! I post in threes to keep my grid perfect. I’m also OCD, so I will delete something if I feel it doesn’t match my aesthetic.

Learn more about how to grow your instagram here.

Here some grid ideas so you can make your own cool feed.:

You can win with a checker board design

 

Create a white border to give this gallery effect

 

Tile your feed

73 Vogue-Inspired Questions Answered.

I’m honoured to announce that I’m a Brand ambassador for Poppy Apparel. You can use my code “KESI” and get a 10% discount here.

So in honor of this I thought I’d do a 73 questions inspired by the popular Vogue video series, so here goes:

1. What are you most excited about these days?

Truly living my best life.

2. What’s your favorite holiday?

I want to say Christmas but it’s really Easter because that’s when Marbana is and that’s the best party of the year.

3. Favorite season?

We don’t really have seasons here but I like when its really hot and you have to turn the big fan on. If you know me well, you know I hate cold and snow.

4. Where does one go on a perfect road trip?

I hardly go anywhere tbh, I’m always working but I do love a good trip to the mountains on a Sunday.

5. What is the best activity when home on a rainy day?

I love to curl up in my bed and watch YouTube videos. I only watch the news.

6. If you could switch lives with someone for a day who would it be?

Honestly, I’d love to switch lives with one of the richest female billionaires in the world and I don’t mean Kylie Jenner.

7. What is the best thing that happened this year?

Being nominated as Digital Influencer by Digital Jamaican was the best thing that happened to me so far but the year isn’t over year. See the post about it here.

8. What’s your New Year’s resolution?

I promised myself I’d go harder than ever this year, so there are a lot of sleepless nights.

9. What’s your favorite exercise?

Exercise? Honestly, don’t have the time but if i had to choose, it would be swimming. I was on the swim team in high school.

10. Best way to decompress?

Honestly, write.

11. What’s your favorite country to visit?

Omg, that’s hard. I love New York but then I practically grew up there. It does give me all the feels.

Wish you were in New York? Get a mug here

12. Last country you visited?

Miami. I lived there for two months.

13. Country you wish to visit?

I’ve always wanted to go to Santorini. I believe I will live out my last days looking at that blue ocean.

Wanna feel like you’re in Santorini? Purchase a Pura Vida bracelet, here

14. What’s your favorite ice-cream?

Coffee. I’m obsessed with anything coffee.

Speaking of coffee, here are my faves:

Starbucks Blonde Roast

Dunkin’ Donuts Hazelnut Flavored

15. What makes you smile the most?

Money. Lol. SEND ME SOME

16. What’s the coolest thing in the world?

Getting DMs from people saying that you’re awesome and they love your content.

17. What is the cutest thing in the world?

Babies?

18. How do you know if you’re in love?

Don’t know her. Don’t want to be her.

19. If you could go to any concert past or present, what would it be?

I would absolutely die to see Prince in concert. Hands down. I mourned for three days when he died.

20. What’s the best gift you’ve ever received?

A Tiffany’s bracelet. All the Jersey girls were wearing them when I was in college.

Get one like it here

21. Favorite fashion trend of all time?

I would not call myself the most fashion forward although I used to be but I did love 90’s supermodel fashion back in the day.

22. What’s your favorite movie of all time?

Eat Pray Love. I read the book first and then saw the movie. I could watch it over and over.

23. What was the movie that made you cry?

Omg. 101 Dalmations?

24. If you could make a documentary, what would it be about?

I would love to talk about the amazing content creators in Jamaica doing some amazing things. And when I say content I mean film, movies and music videos too. Not just photography.

25. If you could have one superpower what would it be?

I would love to be able to read people’s mind.

26. What is the skill still unmastered?

I still don’t know how to ride a bicycle. Long story.

27. What is the best thing that happened to you today?

The check cleared.

28. Do you like surprises?

Yes, actually my former boss gave me a birthday party in December (my birthday is in August) Wanna buy me a birthday gift? Here’s my wishlist.

29. If you could do a flash mob where would it be?

Coronation Market.

30. Do you like cupcakes?

31. Do you usually bake cupcakes?

I baked cupcakes for my daughter’s class for Valentine’s Day one year.

But, I prefer cheesecake. Buy my fave here

32. What’s your favorite desert?

Cheesecake.

More cheesecake here

33. Is there a desert you don’t like?

Vanilla cake. It’s so vanilla.

34. What’s your favorite bakery?

Anywhere that sells croissaints. There’s actually French pâtisserie downstairs from where I used to live in Park Slope in Brooklyn

35. What’s your favorite food?

It’s a toss up between Italian and sushi.

Get an Italian gift basket here

36. It’s brunch, what do you eat?

Is there mackerel rundown? Not really a fan of ackee and saltfish.

37. You are stuck on an island, you can pick one food to eat forever without getting tired of it, what would you eat?

Otaheite apples.

38. Favorite color?

Cobalt blue.

Buy a cobalt blue Corkcicle tumbler here

Buy a cobalt blue ring here

Buy a rare cobalt blue Chanel bag here

39. Favorite superhero?

Storm

40. What do you usually order in your coffee?

I used to drink only lattes but, sometimes you just need that caffeine so regular coffee with condensed milk.

But if I’m feeling fancy, I buy

41. Who is the last person you texted?

My former student Tashi

42. What’s your favorite activity to do in Kingston?

I love going to the National Gallery, I used to volunteer there on Saturdays.

43. What’s the next book you plan on reading?


44. What do you love in your pizza?

I’m one of those pineapple goes on pizza kinda gals.

Buy a pineapple towel here

45. Favorite drink?

Veuve Clicquot Champs

46. Dark chocolate or milk chocolate?

Hershey’s

47. What’s your favorite band?

I’m all about Maroon 5.

48. Favorite solo artist?

Post Malone for sure. Sunflower is on repeat.

49. Favorite lyrics?

Woman’s worth

I know you’ve got a little life in you left
I know you’ve got a lot of strength left
I know you’ve got a little life in you yet
I know you’ve got a lot of strength left

50. If your life was a song what would the title be?

Luxurious

51. If you could master one instrument what would it be?

The camera.

52. Do you have a tattoo ?

A swallow on my left ankle.

53. To be or not to be?

That is the question.

54. Dolphins or koalas?

Koalas.

55. How do you like your coffee?

With condensed milk.

56. What’s your favorite curse word?

I don’t curse. lol.

57. What color of dress did you wear to prom?

Red velvet.

58. Diamonds or pearls?

Definitely diamonds.

Buy me some.

59. Cheap shampoo or expensive?

Herbal Essence Black Charcoal Shampoo

60. Blow dry or air dry?

Air dry. No heat on these curls.

61. Heels or flats?

Omg. Flats most definitely.

My fave flats are ballet

62. Pilates or yoga?

Yoga.

63. Jogging or swimming?

Swimming. Hate to sweat.

64. One thing you can’t live without?

My laptop.

65. What’s one cause that’s dear to your heart?

Women’s Rights.

66. Who would you want to shoot a love scene with?

Brad Pitt.

67. What’s your favorite sport?

Football.

68. Do you have a morning beauty ritual?

I use a face mask once a week. That’s it.

69. What’s your favorite thing to wear?

The colour black.

70. What’s the priciest thing you’ve ever splurged on?

I bought a pair of Prada sunglasses once. Purely overrated.

Now I wear these

71. Do you play any musical instruments?

No.

72. What is your favorite book of all time?

The Alchemist by Paulo Cuehlo. Changed my life.

73. What is something you always travel with?

Coffee Travel Mug

Kate Spade Travel Mug

Ember Travel Mug

Most Popular Jamaican Instagram Captions of 2018

Your favourite IG captions of 2018

1.Gratitude is a Must

I want to make a better world for the generation that’s coming up, to promote love and peace, and even though I’m young, I feel that the Creator has blessed me with talent and wisdom to get the job done.”

Koffee

These are the words of Mikayla Simpson, an 18-year-old artist known to many as “Koffee”. Through her music, Koffee has an unwavering mission to empower the youths of her generation as well as to preserve the roots and culture of Jamaica.

“The thing about the song ‘Toast’ is that the meaning is actually included in the lyrics so it’s basically what I was feeling. I said exactly what I felt at the time. What I said was what was on my mind. That was the inspiration, just feel blessed ya know.” -Kofeee, Grammy Award winning Reggae Artist

One thing that made everyone want to know Koffee was her hit single ‘Toast’. It blew up at the end of 2018 as it was as everyone’s Instagram caption, playing all over the radio and “breaking the internet.”

2.Full of Sauce Like Bake Bean

[Chorus]

Fresh, breezy, a so me stay, clean

Gyal dem love mi foot inna mi straight jeans

Me full of sauce like baked beans

No underage, over 18

Cologne make your gyal a daydream

Govana
GOVANA Aka Deablo, Born Romeo Nelson is the prodigy of dancehall artist Aidonia had women all over Jamaica using that line making it the 2nd most popular IG caption of 2018.

3.No Gyal Can See Mi and Cause Problem

In 2018, this was the third most popular IG caption in Jamaica. The line is from Shenseea’s song called Shenyeng anthem. A song dedicated to her 2 million followers and fans around the world.

4.Steam Fish and Okra Body

And IG caption made popular by none other than ZJ Sparks, aka Sparkiebaby.

5.Dem Dead

I Got My Current Job Because of Linkedin!

LinkedIn-Logo[1].jpg

There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections.

I got my current job because of Linkedin! When searching for candidates, my name kept coming up in search and so they reached out. So Jamaican employers are headhunting, especially in niche industries like Advertising.

First of all Linkedin is focused on showcasing professional accomplishments, a lot of which we don’t go about displaying in our daily lives. So put that award you won or that MBA you worked hard for. This is the place to brag a little about your accomplishments. It is the perfect place to connect with people in your industry who could potentially hire you or recommend you for a job.

So here are a few tips you can use to make your profile more appealing to potential employers:

  1. Use a professional profile photo: Take the time to invest in a professional photographer. You can hire one of many spectacular freelance photographers there are out there or you can visit Photodayz in Soverign Centre. Depending on the industry you work in you can dress accordingly. For example, if you work in accounting, you should wear a suit. However, if you work in the creative industry, you can get away with a crisp, white shirt. Women, spend a little extra and get your makeup done. A nice professional photograph just makes you put your best foot forward.
  2. Create an impactful headline: The headline under your name is the first thing people read when they search for your name. Make it count. This you can use to say one, amazing thing about you as a professional. Use adjectives that describe who you are. For example, mine says, “I build brands!” which in a nutshell what I do in my professional life. It’s catchy and it gets the attention of the people that I’m targeting– potential employers and clients.
  3. Tell a story with your bio/summary: This is the opportunity to tell a story about your professional journey and list three accomplishments you’ve made in your career thus far. Keep it concise but quanitfiable. Like for example say, “I increased productivity by 25%.”
  4. Network, network, network: Reach out to people you’ve met offline and in some instances, reach out to people you may be interested in meeting but haven’t had the opportunity yet. Be tactful in your approach. Note that while not everyone would be open to connecting with people they don’t know, others see the value in connecting online.
  5. Share valuable content: Just like any other network, sharing valuable content like blog posts, articles in your industry and quotes is crucial to raising your profile and rank on Linkedin. Share once a day to really add value. People in your network will see you as knowledgeable and come to you for advice when they need it.

10 Tips to Creating a Personal Brand Online

Ever since my thread on twitter about personal branding, people have been asking for a blog post. It seems timely to start the new year. The new year is always about new beginnings.

Your brand is your reputation. How you are perceived online is just as important (if not more important) than how you are perceived offline.

Here are a few personal branding tips:

  1. Your brand is your story: I find it interesting that many people don’t share what they do for a living on their social networks. Most use it for their passions, gossip and jokes. Which is all great and all but shouldn’t you be using your networks to share a little bit more about yourself? If you are self-employed or are seeking a promotion at work, start thinking of yourself as a brand. No matter what you do for a living more and more what we share on social media reflects on us. Employers look at your social networks before they choose to hire you. Remove any tagged photos of you in any comprimising positions or just make sure those types of pictures are private.
  2. Decide what you want to portray: Just as you would create a strategy for your business or marketing plan, so too should you create a plan for your personal brand. How do you want to be perceived? What are your goals? Your passions? Make short term goals and long term goals. And put plans in place to achieve them.
  3. Secure a personal website domain in your name: A part of managing your online reputation is making sure that your name is secured. Just think back to when  someone secured Portia Simpson Miller’s domain name and redirected it to Gleaner’s website showing an article about the PNP facing funding problems. Not pretty.
  4. Offer distinct value: Remember people don’t want to feel like you are advertising to them, so try in ways that are subtle to give advice or tips in your industry without pushing things down people’s throats. Figure out how you stand out from the rest.
  5. Start a blog: Here you can give a more detailed opinions and advice about your industry. That way people can opt-in to getting more in depth information if they choose. Be sure to share on your social networks. Try to blog 2-3 times a week. As more of your information is shared, so will your profile.
  6. Take professional photos to share on your social networks: Not just for Linkedin, professional photos can be used on other networks as well. Use these for your profile pictures.
  7. Fix up your resume and Linkedin profile: Write a bio with a description of your work experience and some of your professional goals. Make sure it is concise and strategic in representing you in the best possible light.
  8. Create a logo of your name: Create a logo of your name and make business cards with your social networks and contact number. This way people will remember you and can easily reach out to you when they need to. Business cards are still relevant and memorable.
  9. Use your social networks to tell a story about you as a person, your goals and yes, your industry:Tell a story and have fun! Use Instagram to share interesting pictures and quotes, twitter for blog posts and micro-blogging and facebook to connect with people in your network.
  10. Remember offline is just as important as online: Online is great and all but face-to-face is also very important in getting your personal brand out there. How you dress, how you greet people and the things you choose to discuss are all representative of who you want to portray.

If you need help with creating a personal brand online, I can help to enhance your personal profile. Please feel free to reach out to me via social networks or email me at kesigardner36@gmail.com

Top Ten Jamaican YouTubers you Should Know

After the success of my blog post: Top Seven Bloggers to Showcase your Brand, I decided to take a more in-depth look into the YouTube industry. This is my top ten list based on subscribers and the quality of the original content:

1. Andrew Trabass is not based in Jamaica but you would never know as his accent is straight “yahdie.” His blogs are original and hilarious! Trabass’s has over 284,081 subscribers and over 49,286,894 views on his channel.

He also has a personal v-log that showcases his day-to-day life. He’s a singer/songwriter and even sells t-shirts on his website.

 

2. With boy band looks and charisma, the YaadBwoys are the hottest “yahdies” on YouTube. They over 143,844 subscribers and over 14 million views!  These guys technically don’t live in Jamaica, (they are based in Florida) but the content produced is appealing to the Jamaican teen (girls) market.

3. JamaicanMakeUpArtist offers makeup tutorials and weave reviews. She hosts over 120,000 YouTube subscribers on and 1,393,935 views. She’s ranked in the Top 100 YouTubers on Social Blade. Great for beauty products and makeup brands.

4. See2TwinTwo are Jamaican twins who basically v-log about their lives. Even though they are all grown up, these young ladies would be great for the tween market. They have over 62,000 subscribers with over 4million views! Lots of tag and challenge videos.

5. Copping the Personal Achievement Award for Excellence in Blogging at the Caribbean Blog and Social Media awards last year, Dutty Berry has been an overnight success since he started posting his reviews of Tessanne on NBC’s “The Voice.” He hosts over 60,334 subscribers and has 4,984,166 views on YouTube. He’s currently the spokesperson for #NuhDuttyUpJamaica, a Jamaica Environment Trust public education initiative geared towards keeping coastal environments clean.

He’s also been nominated for YouthView Awards’ Favourite Break Out Celebrity of 2014.

5. Award winning Jamaican Video Blog of the Year in 2012, The Duke Powell Show is funny, authentic Jamaican content with over 49,375 subscribers and over 5 198 302 views.

Popularly known for his video that went viral: “The Pum Pum Tun Up!”

6. Bella Blair is a comedic actress who writes and produces a lot of her own content. She also has a show on RETV called Bella’s Bizarre World. She was recently appointed the brand ambassador for Cran Wata. She boasts over 36,141 subscribers with over 3,690,984 views.

7. With over 15,900 subscribers, Wally British is the rawest talent on the roster. Her unorthodox preaching keeps fans engaged and screaming for more. Subject matter is very adult, so best suited for the 18 years or older crowd.

British would be a great candidate for a public awareness campaign around sex education or any subject matter centered around sex and reproductive health.

8. A modern day Louise Bennett, Carla Moore was inspired to start a channel devoted to sharing her love for her country after going away to study. Just recently, Carla presented a competition sponsored by Jamaica Jazz and Blues requesting video submissions of their best Mariah Carey impression. The winner received a 3-day pass to the event.

With over 10, 463 subscribers, she would be a great spokesperson for anything Jamaica.

9. MakeupbyPetiteSue showcases mostly makeup tutorials and weave reviews. Interesting note, she doesn’t wear foundation! She has over 5,996 subscribers and over 110,201 views on YouTube.

10. Mamachell is a well-poised, sassy media personality and lifestyle blogger who talks about everything from Teen Wolf to the Kartel Murder Trial. She would be great for partnering with brands targeting the entertainment or travel/tourism industry.