How Coronavirus is infecting marketing (Yikes!)

The outbreak is having a major marketing and production effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age.

The Coronavirus is spreading at an alarming rate around the globe, unsettling the stock market and causing operational disruptions to industries spanning retail to travel and hospitality. In a year where analysts expect to see an uptick in media investments from marketers eager to capitalize on events like the 2020 Tokyo Olympics.

“As travel is curtailed and supply chains are impacted, [and] if you can’t get your products to market, what do you do? You stop marketing,” Bruce Biegel​​, Winterberry Group’s senior managing partner. “Short-term marketing dollars can be wasted, so you watch people start to pull back a little bit.”

Advertising reverberations of Coronavirus —​ which causes the illness COVID-19 — are already evident on platforms like Amazon, where many merchants rely on Chinese suppliers. Some sellers spent 6% less on Amazon advertising in the last two weeks versus that period in 2019, according to a Quartile Digital analysis cited in Bloomberg. Tech giants like Microsoft and Apple have begun to issue warnings that Coronavirus could impact their sales outlook for 2020, and Facebook on announced the cancellation of its closely watched F8 conference.

As bad news accumulates, some analysts remain cautious in adjusting their advertising forecasts, especially as the status of events will depend on whether the worst of Coronavirus burns off with the summer season. One thing to keep in mind, Biegel said, is how the particulars of today’s unprecedented digital connection impact marketing.

“We’ve never been through this type of GDP slowdown or crisis environment in this type of e-commerce market, with so much direct-to-consumer and so much focus on ordering and shipping” Biegel said.

Potential safeguards — barring things don’t get ‘severe’

Agility is one aspect of digital marketing that could act as a safeguard against some of the consequences of Coronavirus. Businesses feeling a pinch to profit margins might freeze variables like marketing budgets as a reactive strategy in the near term, per Biegel. But that doesn’t mean those dollars disappear forever.

“I’m sure ad spend will be impacted if opportunities dwindle, but they could also just get reallocated,” Dipanjan Chatterjee, VP and principal analyst at Forrester, said. “Other than that, many will question their China dependency, which will probably have more of a sourcing impact and opportunities for smaller countries like Bangladesh and Vietnam.”

A focus on marketing reallocation was echoed in a report by WARC on Thursday. The group expects global advertising spend will rise 7.1% to $660 billion this year, supported by strong growth of 13.2% in internet investments.

“We are yet to amend our forecasts in light of the COVID-19 situation, as we would expect — if the crisis is contained — displaced spend to be reallocated later in the year,” James McDonald, WARC Data’s managing editor, wrote in statement. “Advertising’s relationship with GDP is strong, but a slowdown in economic output as a result of the virus will not necessarily translate into reduced advertising investment.”

This too will pass

Does this situation suck? big time, is it the first time (or the last time) in history a global epidemic has or will threaten the lives and livelihoods of millions, not a chance…

People are creative in solutions as well as vigor, we will band together, beat Coronavirus and be stronger for it!

This too shall pass!

Kas is an award winning marketer, hitting record sales targets for large entities such as Revolut , Cakebox, and Gladfish. Kas’s unique approach towards email marketing has allowed him to achieve an additional 300% revenue return for his happy clients.

To learn more about this, check out Kasandz

How to Network Online in the Age of Social Distancing

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Many people in the UK, United States, Caribbean and across the world have begun working remotely. If they haven’t been furloughed or laid off; schools have canceled classes for weeks; and restaurants, retail stores, bars, gyms, and other gathering places have closed or limited opening hours. Major events were postponed with a domino-like effect, including Carnival here in Jamaica, South by Southwest, and virtually all sporting events, such as the Olympics, NBA, NFL, and Champs.

These closures are all attempts to force social distancing, a crucially important global public health intervention that can help stop transmission of the coronavirus. With COVID-19, many people in the US, UK and the Caribbean will at some point, either this year or next, get exposed to this virus. Social distancing, health authorities confirm, can slow the spreading, helping to ease the burden on our delicate health care structure. Best practices require maintaining at least a six-foot distance between yourself and others.

People were already making home their headquarters As COVID-19 sweeps around the world, the virus could accelerate a trend that was already underway. Even before social distancing, the home was becoming the HQ for busy people

Google Trends

More time at home and less and less real-life human interaction, you may find that people aren’t always sure how to network in the online space. Hashtags like #WFH, #SocialDistancing #FlattenTheCurve and many other coronavirus related hashtags are sweeping the internet. TikTok dance videos and challenges like #DontRushChallenge has also become quite popular.

NETIQUETTE

Just because we are no longer forced to see each other face-to-face, doesn’t mean we shouldn’t practice etiquette or netiquette.

Netiquette means, “ the importance of proper manners and behavior online. In general, netiquette is the set of professional and social etiquettes practiced and advocated in electronic communication over any computer network. Common guidelines include being courteous and precise, and avoiding cyber-bullying.”

Technopedia.com

Just because we’re indoors and many people now have to resort to online communication, the use of WhatsApp, Zoom and social media networks have now become the norm for communicating. Here are my tips to network online that will reap rewards in the long run.

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.

Hubspot, How Five Brands Use WhatsApp for Marketing.

HOW TO NETWORK ONLINE

Do your research: Take the time to Google the person’s name and read their bio, so you can understand what their core business is. For example, I’m in marketing so I’m looking for SMEs who need help marketing their business to the ideal customer. I often network with CEOs and Marketing Managers looking to build out their company’s online presence.

Don’t message at odd hours: Just because the internet is open 24 hours a day, doesn’t mean you need to message at 2 am! We do spend time during the day working, so at night we need to destress. Most times if you message people late at night that you don’t already have a personal relationship with, they are not in the frame of mind to do business. Try to message between the hours of 9 am-5 pm.

Master your elevator pitch: Taking a few minutes to write a script, i.e., one to two sentences introducing yourself. Saying what you do saves people’s time and we all know, time equals money. Still practice etiquette by using a greeting. Be as polite as possible.

Try to take the conversation off social media: The quicker you take the conversation offline, the better. Take the time to get the contact’s phone number or email and make plans to set up a Zoom meeting. We live in an online world but most people still like to work with people they know and trust. That often gets lost online. Set up a WhatsApp Business Account, so you never miss a question from a potential client. Being a connection, meaning friends on Facebook or a follower on Instagram or Twitter, doesn’t mean that you are trusted.

SOCIAL PROOF

Social proof is more vital than ever before, that includes your website, social media networks with a headshot and photos describing your personality are crucial to developing a social media footprint.

The website should include:

Bio, short bio, downloadable press kit, approved headshots, and contact information. Here’s the link to my press and media page.

Buy my top Marketing books of all time to help you navigate the online space.

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

Working From Home? My Budget-Friendly Dream Home Office

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Ok, so you’ve probably gotten used to working from home but now you need to get settled. In order to work most efficiently you need a room of your own away from the hustle and bustle of family life. It’s also much easier to achieve a good work/life balance if you can shut the door on the place where you run your business.

Try to identify an underused room where you’ll be able to focus. This doesn’t need to be a huge space, but comfortable enough for you to work in. Perhaps a spare bedroom or even the garage – with ventilation of course. Here is my dream list of things I want for my home office space.

1. I’m into 20th century modern art, so I want this abstract black and white piece to compliment the pink tones. It reminds me of Robert Motherwell.

You can purchase this piece here

2. This dalmation polka-dot wall decal has me swooning. I love a good black and white accent wall.

3. Who doesn’t love white pineapples to give us that tropical feel, even though we’re inside?

Get these cute pineapples here

4. Must have: Super cute polka-dot coffee mug from Kate Spade to match my accent wall.

Get this cute thermal mug here

4. Then to monitor my water intake (gotta stay hydrated in these times) I have this cool water bottle!

Keep hydrated with this water bottle. Get it here

5. Even through I’m all about digitizing my life, I couldn’t help but covet these pink “I’m very busy” folders from bando.

This would be a great addition to your home office. Get it here

6. Don’t worry, the other side says, “Let’s Stay In.”

This is such a cool sign. Get it here

Life in the Time of Corona (Beer, Not Virus)

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Ever since I designed the uniforms for the popular hipster Ja Mexican restaurant, Chillito’s a few years ago, where we swapped Corona for Chillito’s, I’ve been loving the Corona Beer logo.

But on February 28th, Time wrote at the onset of the Corona virus outbreak that,

“Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association.”

We saw the memes…

Don’t think we Corona Beer Lovers didn’t notice.

For those living under a rock, Corona Extra is a pale lager produced by Cervecería Modelo in Mexico and owned by AB InBev in Belgium and distributed locally by CPJ Limited. It is one of the top-selling beers worldwide. Corona is commonly served with a wedge of lime or lemon  around the neck of the bottle to add tartness and flavour.

There are some spin-offs

We like it with some passion fruit. Buy it here

I also love this…

Beer drinkers unite! Show your love for Corona!

And this..

So do like the pillow says, here

So relax and hold my Corona….

Buy this Corona Ugly Sweater T-shirt here

In the beginning of March, Fast Company wrote,

“The company also pointed to IRI retail sales trends data showing that sales of Corona Extra actually increased by 5% in the four-week period ending February 16. So you know, scoreboard.

Perhaps the most valuable asset that any marketer can have is earned media—coverage and brand promotion achieved via free coverage and conversation whose value far outstrips any official media investment. Corona has found itself the unintentional beneficiary of perhaps the worst kind of earned media a marketer could imagine. Saying nothing goes against just about every natural instinct of any marketer. In this case, the silence is as refreshing as a beer with a lime in it.”

– Jeff Beer, Fast Company

Do you think the company handled the fiasco appropriately or not? Often in these delicate situations, it’s better to be silent than speak before it’s time.

Either way, in this time of quarantining,I wish I was on a beach with one right now.

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

7 Jamaican-Made Things You’ll Want on Hand If You Have to Work From Home.

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I’ve been working from home for at least 3 months now since I launched my agency, The Storyteller in January. As someone who is used to being at home most of the day, in all honesty the past few days have been difficult.

Being self-quarantined has forced me to enjoy myself more. Here are some things you need to keep on hand now you’re spending more time at home.

1. THE LABEL SNOB water bottle

During the Corona Pandemic, it makes sense to keep hydrated to boost your immune system. These super cute tumblers will save you some trips to the fridge.

Customize tumblers for every member of your family, so that no one has to fight over who gets to use the good cup! You can also keep hot or cold beverages.

2. HERBOO BOTANICALS face & body oil

If you’re practicing good hygiene but your hands are getting dry from all of the 20-second-hand-washing, use Herboo Botanicals mixed with some shea butter to help soothe your dry skin.

Herboo Face & Body oil is made with an amazing blend of coconut oil, jojoba oil and sage essential oil. This unique mixture also allows you to also remove makeup and reduce stretch marks.  Use my code, “KESI” at checkout for a discount.

3. Those Creative People’s 2020 PLANNA

I know we’re used to using those productivity apps, but writing things down improves memory. Being able to fill in the dates yourself gives you the freedom to use your planna at any point in the year, without wasting pages.

A 2020 planner from TCPtings.com helps you stay organized. Use my promo code “LNL-KESI-5” at checkout to get a 10% discount. It also helps you track things like your fitness, water intake and even moods.

4. MICA candle

Burning candles helps to reduce anxiety and lower levels of depression or stress. Using the principles of aromatherapy, scented candles can create the ideal mood and ambience for your home.

Burn this soy candle to help calm your nerves, so you can focus. Soy is better for your health: Soy burns cleaner and produces as much as 90 percent less soot than paraffin, reducing the amount of indoor air pollution produced.

5.Live Juice Bar food delivery service

Plant-based foods are better for you and the environment, besides it comes with a green juice for breakfast and natural juice for lunch. You also get your food delivered two days in advance, so this also saves on delivery costs.

6. JahMah Live Stream

Keep motivated throughout the day with JahMah livestream and play the your favourite hits. They even have playlists based on your mood.

7. One Love Duvet Cover for Naptime

Get ready for naptime and buy it here

You might want to take nap time around 3 p.m-ish. Don’t worry, we gotchu!

What are your essentials now that you’re working from home?

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

How Businesses Can Survive in the Time of Corona and Beyond

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I knew this day would come as I’ve been preaching about Digital Transformation for the past few years now. Since 2002, during the dot.com era when everyone and their mama was making money from building websites, I’ve worked on quite a few.

Somehow that died down in the last decade. Perhaps because of the invention of social media, people feel its so much easier (and cheaper) to focus on building your following on instagram than building your email list and increasing website visitors.

In 2012, I helped a non-profit drive traffic to their website and increased donor loyalty by 25% in a matter of few months . As an international NGO, they heavily relied on funding to implement projects, so this factor was essential. 

Now fast forward to 2020, the Corona virus has halted all major events and social gatherings including weddings, funerals and bank lines for at least two weeks, if not longer. How will small businesses, promoters and event planners survive this massive dent in their income?

Here are some things businesses can do to survive Corona Virus, otherwise known as COVID-19:

  1. Create a website to build credibility. It’s necessary more than ever at this time. Not just for events but for anyone that sells goods and/or services. It allows people to see the services you have to offer as well as, in times of crisis like this, update your customers with the necessary information they need.
  2. Add e-commerce so you can make money online:I wanted to help someone in another country promote their products but they didn’t have a website. How am I supposed to help them promote if they don’t have a way to receive online payments? This also helps you to widen your customer base which is critical in a time like this.
  3. Digital Transformation will be the future of success: For those who are now forced to do remote work, take the time to set up the cloud so you can back up files, digitize your files and include project management systems to increase productivity. Help your staff get digital ready, purchase Google Play gift card for them to buy productivity apps.Then reward them with this .
  4. Create Online challenges to keep people engaged: Show ways your company is helping to fight the Corona Virus by asking your followers to engage in a challenge. Currently, there is the popular #WashYourLyrics challenge but you can also ask people to show how they sanitize their phones or even homes. Or similarly to the #PlankChallenge, they can ask people to show how they are practicing social distancing at this time. Make it fun! It also help to keep you top-of-mind during this difficult time.
  5. By Live Streaming events the show will go on: Have you ever watched a boxing match on pay-per-view? You can also live stream events through your website and ask people to pay to watch it. This is also a great time to set up Eventbrite and Paypal account so you can accept payments.
  6. Brand Partnerships are key: If you’re a promoter, by now you should have your sponsors who you can rely on. If the events scheduled have been postponed or cancelled, they should have some funds in reserve. Ask them to sponsor the live streamed event and show value by mentioning the brand or subtly having it the background while the event is taking place. Encourage people to comment on the livestream and win prizes.
  7. And lastly Care. What as a business are you doing to give back? It’s more than just showing people how to wash their hands. Leave the updates on the virus to the health authorities. How will you help people feed their families and stay healthy during this time? Social good and corporate social responsibility are important so much more now than ever before. 

Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

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I took the shuttle from Spanish Court Hotel down to Orange Street, Downtown Kingston, otherwise known as “Beat Street” which runs north from the corner of Parade, last Sunday, February 23rd for one of Kingston Creative’s activities in partnership with Ministry of Culture, Gender, Entertainment & Sports, the Kingston and  St Andrew Municipal Corporation to commemorate Reggae Month.

According to Lonely Planet.com “It’s one of the great wellsprings of Jamaican music and was home to Sir Coxsone Dodd’s legendary Studio One Records, as well as the original studios of Lee ‘Scratch’ Perry and Prince Buster’s famous Record Shack.”

Feeling nostalgic? Get this tee here

From 1950s to early 70s, ska, rocksteady, reggae, and dub exploded and became a worldwide phenomenon. Record shops and studios monopolized the street and surrounding areas. Beat Street has become an important historical zone that deserves to be preserved and redeveloped as a reggae historical and economic zone. 

We walked along the street and it reminded me of my days of living in New York, where they’d have the street festivals with art, food and music. Vendors were selling roast corn, chicken soup, ital stew,  roots tonic and beer while murals lined both sides.

The music filled the streets as sound systems, Soultone and Shanghai, played music of the three producers, Clement “Coxson” Dodd, Cecil “Prince Buster” Campbell, and Lee “Scratch” Perry and that of Dennis Brown, who lived at “Big Yard” located at 135 Orange Street. 

This one yah name “inside the Rockers International”

 As we walked, I met Clive Randy Chin, who sat on the corner with a friend. He told me that his father’s studio  and record shop called Randy’s Group on North Parade was being honored as a musical heritage site.

Clive Randy Chin on Beat Street last Sunday celebrating his Dad’s shop being honored as a musical heritage site
at North Parade

He told me that Ken Boothe, Alton Ellis, Toots and The Maytals,  Dennis Brown, Lord Fraser and even the Peptones all recorded at his father’s studio on North Parade.

Most record shops haven’t survived the death of vinyl or cds for that matter but he made it clear that he’s still producing music but without the overheads—in his home studio.

The Death of Vinyl

So vinyl records ruled that era but as the years went on analog audio recordings degraded the quality of the music as vinyl records and cassette tapes don’t age very well. Did you ever notice when you played a cassette tape over and over again, it affected the sound quality?  If you like to collect vinyl records, here’s a classic by the Crown Prince of Reggae, Dennis Brown, shop here

Nowadays, digital audio recordings are consistently the same sound quality because you can play and copy them endlessly, and they will maintain their original quality forever—unless you manipulate the file, of course.

 I had no prior knowledge of Beat Street or its connection to cultivating reggae and dancehall music until I walked into Trevor “Leggo” Douglas’s recording studio, aka LeggoBeast.

His close relative named, “Q”, sat at the sound machines and answered questions about the history of the studio, how it came to be and where it’s going.

We asked, who had recorded there, to which Q answered, “The better question to ask is, who hasn’t?”

Murals lined the walls of Beat Street. From Sean Paul to Big Youth, Beat Street has seen them all.

Trevor “Leggo” Douglas explained, that every great reggae artist had recorded there from Shaggy to Dennis Brown, with the exception of Bob Marley.

Leggo explained his journey to becoming the owner of the studio, from collecting bottles at dances at 13 to make pocket change, to making cassettes and then migrating to New York to run a robot taxi in order to make enough money to buy the studio equipment and ship them back home.

He then  took us to “Big Yard”, the official childhood home of Dennis Brown. In ruin, however around the back was a small room where people who knew him well lived. Dennis Brown was known for taking care of everyone in the community. They are trying to raise money to make it a museum.

Rockers International is the only surviving vinyl record shop in Jamaica.
Feel like listening to some classics? Purchase Marley Get Together Portable Bluetooth Speaker here

We then walked into Rockers International which is the only surviving vinyl record shop in Jamaica. It reminded me of the shops they used to have in HWT, that my brother used to visit on his trips home from Denmark. He would buy the latest records for his sounds system he and his friends ran.

We finished the day at Randy’s Music Group on North Parade where Randy showed all the old equipment that was gathering dust. Old posters decorated the walls and I found a Magnum Tonic Wine calendar from 2015, I had conceptualized with dancehall artist Stacious posing as an Amazonian woman with a bike man underneath, staring up at her.

Dennis Brown Tribute Concert

I headed back downtown in the evening at the Waterfront where Kristia aka @myrepeatoffender was doing an IG takeover on Reggae Month’s page.

Purchase a memorabilia Dennis Brown T-shirt here

Freddie McGregor, Julian Marley, Richie Stephens and so many other amazing artists came down to tribute Dennis Brown’s birthday.

What a great way to end Reggae Month. Can’t wait until next year!

My 1st Podcast Interview EVER! With Latoya Wakefield of Tallawah Podcast.

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I’m brutally honest in my first podcast about my struggles as a single parent, my depression, working in a male-dominant industry and the sacrifices I’ve had to make to get ahead. I’m grateful to no longer have to ask for permission to be who I am.

Listen to my one-hour interview as I talk about the journey of founding Love Not Likes and The Storyteller Agency. Co.

EPISODE HIGHLIGHTS
• I share why I believe Jamaica is ten years behind digitally.
• “I’ve always said I want to be paid to be myself.” As a creative, through my agency, I am able to focus on creating opportunities through visibility and attraction marketing.
• The Storyteller Agency Co. aims to create a buzz online, typically for the less mainstream events. Their focus is to create experiential experiences to up-level interest and exposure within the digital space.
• “For me achievement is being recognized in my community.”
• I talk about my struggle with depression intermittently throughout her journey, my credit to therapy, meditation and consistently practicing gratitude as essential in keeping grounded.
• About success and finding your own path, I state, “You need to find the empty spaces in the market that are not being utilized and that, of course, depends on your interest and what your niche is.”

Me with some of the Love Not Likes Blogger community at the launch of Caribbean Dreams fusion media launch

Listen www.anchor.fm/tallawah-podcast .

7th Annual Jamaica Music Conference: Traditional vs. New Media

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Photo Credit: William Richards

I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport’s Reggae Month’s activities, highlighting some of the great cultural activities and special events on the schedule.

The panelists were on the new media side: Ari Hammond and Naro Hart, Hosts, of The Fix Podcast on YouTube and representatives of traditional media: Ellen Khoelings and Pete Lilly from the popular German-based reggae magazine, Riddim Magazine. And me, the Founder of Love Not Likes, a blogger/influencer network. Although Love Not Likes is fairly new, I’ve been working in marketing and communications for over a decade and so I’m familiar with both mediums.

Photo Credit: William Richards

It was a great opportunity for me to show that they are also different kinds of non-traditional media platforms like CaribVoxx, KingstonCityLife, Haute People and LuxuryJa, dedicated to creating great local content that can also connect with the Diaspora.

Watch part of the discussion on OnStage’s YouTube channel.

Correction: YouTube is number two, not number the number one social media channel.

ABOUT JAMAICA MUSIC CONFERENCE

This is a sponsored post by The Ministry of Culture, Gender, Entertainment and Sport for Reggae Month. All reviews and opinions expressed in this post are based on my personal view.


Jamaica Music Conference is the preeminent music conference that connects music artists, creatives, and entrepreneurs globally with the who’s who in the Jamaica music industry. Now in its 7th staging, the JMC provides an opportunity for independent music professionals to network and collaborate with industry peers, seasoned professionals and creatives, showcase emerging talent,and learn best practices and gain insights into the ever-changing business of music, through relevant panel discussions and interactive workshops.

My Presentation at Creative and Cultural Expo: How to Be an Influencer/Blogger

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On Valentine’s Day, February 14th, I was specially invited by the Ministry of Education, Heart/ NTA and Kingston Creative to present on the career paths of a social media influencer and blogger to a group of children from ages 11-17 year olds, grades 7 to nine at the Creative and Cultural Expo at the Institute of Jamaica. Children from as far as St. Elizabeth came for the presentation, and it was a pleasure to have a discussion about the career paths in the digital space. The entire day was dedicated to to Creative Economy Careers! Podcasting, game development and animation were the other career paths presented and it was insightful to see how each presenter received feedback from the audience.

Every speaking engagement I do, I always tailor the presentation to the audience. (You can download the link below) These were young, bright students from all over the island, including as far as St. Elizabeth. They were responsive and eager to hear the different options available to them. I explained that their interests don’t have to be narrowed to comedy, fashion and beauty like most of the popular influencers. They can be influencers in finance, culinary arts, the environment, the topics are endless. I also wanted to make sure they understood the dangers of being a minor online and that they need their parent’s permission before they start.

With mobile penetration growing at the rate it is, it’s great to see that the government is looking to empower the next generation on the future of work, which is Digital.

Digital Transformation is something I’m passionate about and I feel that young people need to see what the world has to offer. More than 4.5 billion people use the internet globally and as of January 2019 in Hootsuite ‘s latest report, 1. 20 million of those are in Jamaica. I spoke about how I built my website in a day even though I failed HTML coding in college. 🤔 Now, why don’t you have a blog yet?

ABOUT KINGSTON CREATIVE

This post is brought to you by Love Not Likes partnership with Kingston Creative. All reviews and opinions expressed in this post are based on my personal view.

Kingston Creative is a registered nonprofit organisation that believes that Kingston is the Creative Capital of the Caribbean. More information can be found at www.kingstoncreative.org.  The NGO is developing an Art District and Creative Hub in Downtown Kingston, Jamaica in partnership with the following “First 50” Sponsors.