New Reality Series: Who will rule The Social House?

Photo by Anete Lusina on Pexels.com Today, as Jamaicans were introduced to a brand new online reality series, that was the million dollar question circulating on social media. After the premiere of the first episode of The Social House last night, the virtual entertainment sector just got a whole lot more intriguing. Tara Playfair-Scott, a … Continue reading New Reality Series: Who will rule The Social House?

DeidreinWanderland: Meet the Jamaican Teaching Women How to Solo Travel the World

Diedre McLeod has been traveling by herself for 11 years. It first started when she resigned from her corporate job in Jamaica and moved to France to teach English. "I began to feel suffocated and uninspired by the corporate 9-5 life. I could no longer see the impact of my work, so I left.", Diedre … Continue reading DeidreinWanderland: Meet the Jamaican Teaching Women How to Solo Travel the World

How small businesses can use social media to pivot in 2021

With the Jamaican economy contracting by 9.4 per cent in the December quarter of last year, small businesses need to stay afloat. Photo by Anna Shvets on Pexels.com While most small businesses are attempting to limit their interaction with the customer, because COVID-19 is known to be spread by direct contact, social media has become … Continue reading How small businesses can use social media to pivot in 2021

Guest Post: 10 Reasons Why Affiliate Campaigns Fail: The Common Mistakes

Affiliate marketing has been a popular source of income online for almost 20 years. However, many influencers and bloggers have come to disregard affiliate campaigns as they are paid more on a paid post basis. Let's explore the many reasons why affiliate campaigns fail and the mistakes often made by influencers, content creators and bloggers … Continue reading Guest Post: 10 Reasons Why Affiliate Campaigns Fail: The Common Mistakes

There’s always a silver lining in every cloud: ROAD TO FISHERMAN’S INN WITH ENTERPRISE RENT-A-CAR JAMAICA

Staycationing in Jamaica can be a great experience. Jamaica has so many hidden gems and one such place is Fisherman’s Inn, in Falmouth, Trelawny. There are so many parts of the island I haven't seen and so this year I decided to go for it!

How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

The tourism and hospitality industry plays a major role in the Jamaican economy. Last year, tourism represented 11 percent of GDP, providing some $1.3 trillion in revenue and recognising 1.4 billion international visitors. The occurrence of the Covid-19 pandemic, however, put an inevitable dent in profits for hotels, villas, tour guides, and other businesses dependent … Continue reading How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

Guest Blog: How to Pivot Your Business During #COVID19 Like KFC Jamaica

When the first confirmed COVID19 case hit Jamaica, on March 10, like many businesses, Restaurant of Jamaica, owners and operators of KFC scoped the landscape and saw how to best to pivot given the unprecedented times to make ‘painful decisions’.

Actress and Model turned DJ Gabrielle Davis: Getting Paid to be Herself

To launch my Creatives of the Future e-book, (you can purchase on Amazon or Gumroad) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is actress and international model-turned-DJ, Gabrielle Davis. International model Dj Gabby before COVID-19. What do you do for a … Continue reading Actress and Model turned DJ Gabrielle Davis: Getting Paid to be Herself

Guest Blog by Coach and Mentor Andre Ferguson: Know Your Worth and Invest in Yourself

Andre Ferguson works with you on a personal level to understand your key challenges and how you can overcome them through learning from your back story and taking direct action. I have been struggling all my life, from when I was a child of only 10-years-old to an adult. My struggles were mainly internal as … Continue reading Guest Blog by Coach and Mentor Andre Ferguson: Know Your Worth and Invest in Yourself

How Brands and Creators can benefit in the Age of COVID-19

We tell stories to our friends and colleagues all the time. We love the way a story brings people closer together: how it always reminds you of a person or time, brings the children closer together at storytime, keeps us on the phone with our girlfriends a little longer, keeps us up late in bed … Continue reading How Brands and Creators can benefit in the Age of COVID-19