How small businesses can use social media to pivot in 2021

With the Jamaican economy contracting by 9.4 per cent in the December quarter of last year, small businesses need to stay afloat. Photo by Anna Shvets on Pexels.com While most small businesses are attempting to limit their interaction with the customer, because COVID-19 is known to be spread by direct contact, social media has become … Continue reading How small businesses can use social media to pivot in 2021

Guest Post: 10 Reasons Why Affiliate Campaigns Fail: The Common Mistakes

Affiliate marketing has been a popular source of income online for almost 20 years. However, many influencers and bloggers have come to disregard affiliate campaigns as they are paid more on a paid post basis. Let's explore the many reasons why affiliate campaigns fail and the mistakes often made by influencers, content creators and bloggers … Continue reading Guest Post: 10 Reasons Why Affiliate Campaigns Fail: The Common Mistakes

How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

The tourism and hospitality industry plays a major role in the Jamaican economy. Last year, tourism represented 11 percent of GDP, providing some $1.3 trillion in revenue and recognising 1.4 billion international visitors. The occurrence of the Covid-19 pandemic, however, put an inevitable dent in profits for hotels, villas, tour guides, and other businesses dependent … Continue reading How Influencer Marketing Can Help Save the Jamaican Tourism and Hospitality Industry.

YouTuber Annesha Adams on Profiting from Passion

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is Jamaican-Canadian YouTuber Annesha Adams. Subscribe to Annesha Adam's YouTube Channel What do you do for a living? I create lifestyle content … Continue reading YouTuber Annesha Adams on Profiting from Passion

Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Sue-Tanya hopes to inspire her generation to build their own online businesses. Photo Credit: Rockstaar What is your dream job?  To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is website Designer … Continue reading Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

Stylist Kristia Franklin aka MyRepeatOffender uses her personal brand to attract business and brand partnerships. To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media.  What do you do for a living? Owner of @tiaclothesgirl, an … Continue reading Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

The COVID-19 Playlist: Reggae and Dancehall Songs for the apocalypse

With folks self-quarantining and social-distancing — and all live music entertainment shut down — I'm putting together a stay-at-home soundtrack for the viral apocalypse until Protoje and the crew buss a livestream on us. Turn your room into a dance with the sleek and portable design of this Marley Bluetooth speaker. Purchase here Serious times: … Continue reading The COVID-19 Playlist: Reggae and Dancehall Songs for the apocalypse

Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

I took the shuttle from Spanish Court Hotel down to Orange Street, Downtown Kingston, otherwise known as “Beat Street” which runs north from the corner of Parade, last Sunday, February 23rd for one of Kingston Creative’s activities in partnership with Ministry of Culture, Gender, Entertainment & Sports, the Kingston and  St Andrew Municipal Corporation to … Continue reading Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

7th Annual Jamaica Music Conference: Traditional vs. New Media

Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media

How to Be an Influencer/Blogger

Fashion and beauty are popular industries to capitalize on On Valentine's Day, February 14th, I was specially invited by the Ministry of Education, Heart/ NTA and Kingston Creative to present on the career paths of a social media influencer and blogger to a group of children from ages 11-17 year olds, grades 7 to nine … Continue reading How to Be an Influencer/Blogger