7th Annual Jamaica Music Conference: Traditional vs. New Media

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Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media

Down in Jamaica Where I Born and Grow: Ode to Reggae Month

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Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs. The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, … Continue reading Down in Jamaica Where I Born and Grow: Ode to Reggae Month

Why use a Micro-Influencer to Showcase your Brand?

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In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to "rep" the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand's story … Continue reading Why use a Micro-Influencer to Showcase your Brand?

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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Love Not Likes is for bloggers and micro-influencers who want to monetize.

Love Not Likes visits Kingston Creative’s Artwalk

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Last Sunday, I had the pleasure of being invited to Kingston Creative's Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don't know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate. The bloggers … Continue reading Love Not Likes visits Kingston Creative’s Artwalk

73 Vogue-Inspired Questions Answered.

I'm honoured to announce that I'm a Brand ambassador for Poppy Apparel. You can use my code "KESI" and get a 10% discount here. So in honor of this I thought I'd do a 73 questions inspired by the popular Vogue video series, so here goes: 1. What are you most excited about these days? Truly … Continue reading 73 Vogue-Inspired Questions Answered.

Best Instagram Posts of International Women’s Day: The Jamaican Edition

The buzz was alive this year for International Women's Day as people were eager to share their thoughts on this year's theme #BalanceForBetter. Some people acknowledged the true meaning of gender balance but others had their own agenda. Here are my top picks for IG posts for International Women's Day: https://www.instagram.com/p/BuwIqyfhpJh/ Influencer Lauren O Lauren … Continue reading Best Instagram Posts of International Women’s Day: The Jamaican Edition

The Age of the Selfie is Over: Here’s What to Do Instead

  The age of the selfie is over. The selfie queen herself, with a coffee book about selfies, Kim Kardashian, has been banned from taking them. After she injured her wrist, Kardashian was given doctor's orders to lay off of it — and, with that, stop taking selfies. "My hand hurts. I forgot my brace," … Continue reading The Age of the Selfie is Over: Here’s What to Do Instead

5 Most Instagrammable Places in Jamaica

If you're traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can vote here. The Grande is rafting on the Rio Grande There are many variations to this, but any pose you … Continue reading 5 Most Instagrammable Places in Jamaica

7 Must-Haves for Instagram going into 2019

So many brands and influencers are still struggling to master all the features on IG. But with Instagram reaching a milestone of 1 billion monthly users in June, it is a platform that can't be ignored. - Adweek Some brands are losing out on valuable real estate by not creating something as simple as highlights but … Continue reading 7 Must-Haves for Instagram going into 2019