Category: influencers

YouTuber Annesha Adams on Profiting from Passion

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To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is Jamaican-Canadian YouTuber Annesha Adams.

Subscribe to Annesha Adam’s YouTube Channel

What do you do for a living? I create lifestyle content on YouTube
How many followers do you have? On Instagram 5,000 and YouTube 30,000. I am currently really working on growing my Instagram following.
If you could eat any type of food (right now) what would you buy?  Jamaican Curry chicken and white rice. OH SO GOOD!
What is your dream job? My dream job is to be an entrepreneur and work in the tourism industry in Jamaica. But the rest is a secret I will share soon!
What Netflix series are you binging on?  Oh, I don’t really watch Netflix. I’ll watch a movie on it, once every 7 months.
Favourite Influencer/YouTuber of all time?  Oh this one is difficult. I have so many because I like each influencer for a specific reason. But, I really admire the influence Vybz Kartel has. It may because he has been sovereign in his field, consistent for YEARS, trendy and abnormally creative but, his willpower is impressive. He could influence anyone to do anything. He could talk about how much he loves a certain flower, and everyone would buy and love the flower as well. He could laugh a certain way and then everyone would want to laugh like him as well. It’s impressive I tell you.


How has social media helped your career?  Social media has helped me in every way possible. My career is social media! Social media connects me to brands, people from all around the world, educate me, assisted with being my own boss, live anywhere in this world and increased my income! I could go on forever.
What advice would you give others trying to make a name for themselves? No matter what field you are in and what you love, consistency will help you to grow and be successful! Consistency brings results! In addition with branding. Branding yourself through photo, video or audio creates trust and legitimacy with others. Be consistent with your branding and people will follow and share. These two things will help to make a name for yourself and for you to be sovereign in the field you are in. Oh, and everything takes time, your patience will be a reward!
What is the last thing you liked on social media? A Jamaica travel photo ️
Who is your hero? I don’t have one. Well, I would think all my heros are my black activists around this world who had fought and continue to fight for black rights.
How did you get into YouTube? I got into YouTube a few years ago after noticing people could profit from their passions. It inspired me to do the same!
Where do you see your career going in the next few years? I see my brand growing, evolving and being successful.
What inspires you to create? Life. things that happen in everyday life, people and scenery. The things I do on a daily inspire me to come up with helpful YouTube videos. The stories my friends, family and I share amongst each other and the daily life experiences learnt helps me to create content to share on YouTube! For photos, my inspiration is scenery. While I’m driving or walking, I’m always looking at the scenery around me. I get inspired by seeing ‘pretty’ scenery which then inspires me to plan a photoshoot there. Also, I get inspiration from other people on YouTube and Instagram, seeing other people’s consistency, creative and beautiful work continues to drive me to consistently work smart, learn more about the fields I’m in and grow!

“I really admire the influence Vybz Kartel has. It may because he has been sovereign in his field, consistent for YEARS, trendy and abnormally creative but, his willpower is impressive. He could influence anyone to do anything.”

Ever since she could remember, Jamaica has held an important part of her life. Being introduced to such a distinct, vibrant, creative and confident culture and people, made her fall in love, and she never looked elsewhere. Being Jamaican is definitely an experience she would not change for the world. She considers Jamaica, the land of wood, water and wellness because of the calming spaces like the countryside and the beach.

Originally from Scarborough, Ontario, Canada, born September 9th, 1996, Annesha comes from a big family of seven sisters and one brother all from the same parents. She was first introduced to the island by her proud Jamaican parents who raised her, authentic Jamaican cuisine, non-stop dancehall and reggae music playing and vibes! Although, she is Jamaican through descent, being a part of the culture has been one thing she grew up being aware of. She now lives and resides in Mandeville and makes a living as a YouTuber, vlogging about everything from the best places to visit to how-tos and hair tutorials.

Annesha was nominated as one of Bashy’s YouTubers to watch in 2020.

Girl Boss Sue-Tanya McHorgh: From losing her job to Online Entrepreneur

Sue-Tanya hopes to inspire her generation to build their own online businesses. Photo Credit: Rockstaar

What is your dream job? 

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is website Designer and Blogger, Sue-Tanya Mchorgh.

  1. What is your dream job? My current job is my dream job. The ability to create and earn from something I am passionate about is a dream come true for me . A lot of people are unhappy in their jobs. Not me. I love my job. 

2. What Netflix series are you binging on? Blacklist

3. Favourite Influencer/YouTuber of all time? @Jadedarmawngsa

4. How has social media helped your career? My social media has helped me with advertising and getting targeted leads for my businesses.

5. What advice would you give others trying to make a name for themselves? Stay focused, have a game plan, a small circle of friends, get a mentor and follow your gut.  

6.What is the last thing you liked on social media? Cat videos. I am obsessed with them.

7. Who is your hero?  My mom. She did an amazing job raising me.

8. How did you get into blogging?  I started blogging because I wanted an outlet to share my travel and entrepreneurial experiences. 

9. Where do you see your career going in the next few years? I hope to perfect my current offerings, expand my businesses, hire employees and venture into coaching small business owners. 

10.What inspires you to create? My customers and my competitors. I love seeing my customers happy. They encourage me to create and improve on my skills. So does the competition. 

By the age of 17, Sue-Tanya Mchorgh knew she wanted to become an entrepreneur. She decided to study Business Administration but due to financial restraints, had to get a job and work overtime to pay tuition.

Juggling a 9-5 while going to school was hard work. Then she got laid off and didn’t have money to finish her studies. Thankfully, she was introduced to the world of working online as a virtual assistant and web designer. A virtual assistant, by definition, is an independent contractor who provides administrative services to clients while operating outside of the client’s office.

Today, she remotely helps clients with everything from social media, story and article writing, video editing, branding, and web design all from her home office.

Since she started in 2017, her client list has grown to include government institutions, realtors and even personal brands. She also owns an online fashion boutique called Suety’s Boutique where she sells her favorite fast-fashion finds.

Sue-Tanya modeled with Those Creative People for the launch of their Color Collection

Sue-Tanya considers herself a girl boss, which is basically a confident, capable woman who pursues her own ambitions instead of settling in life and hopes to inspire her generation through her motivational Instagram account @motivatedbysue.

Today, she’s also been able to live life on her terms by monetizing her social media platforms and carving out a niche as a content creator and blogger. On her website, www.suetanyamchorgh, she shares her opinion about everything from business to fashion. She’s worked with brands like Those Creative People, Kingston Creative, Jamaica Observer’s Take Style Out  and the Ministry of Gender, Culture, Entertainment and Sport highlighting the 2020 Reggae Month activities.

She wants to help entrepreneurs and small businesses create their e-commerce sites, branding kits and social media content. She also teaches others how to become a virtual assistant.

Girl Boss Sue-Tanya is a web designer, brand specialist, and lifestyle blogger. She’s worked with brands like CPJ, Kingston Industrial Garage, Ministry of Culture, Gender, Entertainment and Sport, Those Creative People and others. You can learn about Sue-Tanya at www.suetanyamchorgh.com

Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

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Stylist Kristia Franklin aka MyRepeatOffender uses her personal brand to attract business and brand partnerships.

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. 

  1. What do you do for a living? Owner of @tiaclothesgirl, an online store and a stylist. 
  2. How many followers do you have? 8497 followers
  3. If you could eat any type of food (right now) what would you buy?  Several! Green Thai Curry shrimp from Tamarind, pasta from South Ave Grill, Avocado Spring roll and fried ice cream.
  4. What is your dream job? My dream job is what I’m doing now but on a larger scale and with more free time to travel for luxury and philanthropic opportunities. 
  5. What Netflix series are you binging on? Just finished Ozark.
  6. Favourite Influencer/YouTuber of all time?  I don’t have one to be honest. Just several I like for different reasons. 
  7. How has social media helped your career?  It started my career actually. Instagram has made tiaclothesgirl possible and it has also made my personal brand possible as well. 
  8. What advice would you give others trying to make a name for themselves? Just be true to yourself. Show people the real you. 
  9. What is the last thing you liked on social media? A pic of a bad ass outfit. 
  10. Who is your hero? Jesus Christ
My Repeat Offender’s before look for the #DontRushChallenge where she uses the makeup brush as a metaphor to transform her look.

A sudden wave of challenges have started during this whole COVID-19 pandemic, as more people are flooding to TikTok, the leading destination for short-form mobile video—which now boasts over 800 million users worldwide. TikTok is an app for making and sharing short videos. The videos are tall, not square, like  Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side.

Creators have access to several filters and editing features. Challenges are quite popular but one causing a stir is the #DontRushChallenge.Various iterations of the #DontRushChallenge include different songs that feature moms,health workers, men, makeup artists, and different nationalities.

My Repeat Offender’s shows you can dress up even if you’re at home

The #DontRushChallenge is a scenario where creators transform from homely to glam to the popular song, Don’t Rush by U.K. rap duo,  Young T and Bugsy while “passing along” a makeup brush used as a metaphorical baton.

Stylist Kristia Franklin, otherwise known as @MyRepeatOffender on Instagram has joined the many other creators in the  #DontRushChallenge by participating in not one, but two of these challenges.

@myrepeatoffender

#dontrushchallenge #dontrushmechallenge #fyp #foryou #styletip #fashion #lookbook #style #streetstyle

♬ original sound – adeolapatronne
Follow MyRepeatOffender on TikTok

She has collaborated with other creators @cocoislandgal @_ashleycarla, @leighnic, @iam_brandii, @jobyjaymusic, @piavonique, @ruthxrobby, @ashleysaige, @mynamesdora_ , @daanielle.xo, @suebie__, @a.swappstyle, @jenequep. They chose to do the final video to a song produced by @toniochromatic that went viral on social media.

The other #DontRushChallenge she created with her high school friends, which also went viral.

“This #DontRushChallenge has allowed me to collab with other creators,  and keep a connection to my followers. I’m used to getting dressed up and going out and since we’re on curfew due to COVID-19, this is my way of still having that outlet.  I love playing with makeup, getting dressed up and showing different looks, so the challenge was just a fun way of doing that!” she said.

Many creators are doing this, by recording and sharing their videos via WhatsApp, compiling and editing them in TikTok, which has features to make the 26-second video seamless.

Just like any other fashion-focused creator, Kristia has capitalized on this trend by posting her style looks, many of which she recommends to her clients.

Since COVID-19 lockdown, her usual brand partnerships have been on hiatus but this hasn’t stopped Kristia from keeping relevant in the space. 

Kristia doesn’t have 100,000 instagram followers, nor does she own a blog or YouTube channel and yet she’s been able to monetize her social media platform. How does Kristia manage to do this?

Franklin, who was crowned Campari Pop Style’s Most Stylish Female after an island-wide search in 2017, has always been a solo-preneur. She joins a generation of creatives who make more money living their dream than working at a job to survive.

Even as a child Franklin knew that she wanted to be an entrepreneur, “One day we were going to Portmore and I told my mother I wanted ice cream and she told me if I sold one shirt I would get it. I sold three, and from there I knew I wanted to be in sales.” she said.

After attending the University of Technology (UTech) Jamaica, Kristia started selling fast fashion clothing she bought on her travels through her website. Using social media to drive traffic to her website, Kristia would use models to create fashion editorial style photos.

“This created a lot of buzz and my following grew,” Kristia said. However, Kristia also used her personal brand as well by posting three different ways to wear an outfit, hence her Instagram name, My Repeat Offender.

By creating eye-catching, brightly colored, edgy looks, Kristia has drawn the attention of many, with clients ranging from party-goers to businesswomen. She’s worked with Miss Jamaica Universe 2014 and model Kaci Fennel, model and marketer Jeneque Pinnock and publicist and former television producer Alison Moss-Solomon to name a few.

Kristia is known for creating a memorable look that will have photographers begging to capture as soon as they arrive to the event.

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Vitamin sea 🌊

A post shared by Kristia Franklin Stylist (@myrepeatoffender) on

She’s also been able to monetize with her social media platform by establishing partnerships with local brands. Working with these companies have allowed her a lot of creative freedom, as most brands want a message that feels natural and seamless.

She does this by creating posting photos of herself in exotic locations both in Jamaica and internationally. This garners many likes and a lot of engagement. “It is my online picture book which allows me to capture the essence of my trips whether I’m on vacation in Bali or taking a road trip to the North Coast.” she says.

Kristia continues to think of ways of keeping her brand relevant during this time by sharing her passion for fashion.

The COVID-19 Playlist: Reggae and Dancehall Songs for the apocalypse

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With folks self-quarantining and social-distancing — and all live music entertainment shut down — I’m putting together a stay-at-home soundtrack for the viral apocalypse until Protoje and the crew buss a livestream on us.

Turn your room into a dance with the sleek and portable design of this Marley Bluetooth speaker. Purchase here

Serious times: Gyptian

Untold Stories: Buju Banton

Justice: Sevana

Guide Over us: Sizzla Kalonji

Any Weather: Vybz Kartel

W: Koffee

Hol a Fresh: Red Dragon

Popcaan: Firm and Strong

Listen to your playlist with Beats by Dre Classic Black Headphones. Purchase here

I Can: Chronixx

Fresh & Clean: Jazz Elise

Babylon: Jane MacGizmo

Feeling Chronixxx? Buy a tee

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

Beat Street & Dennis Brown Tribute Concert : The Death of Vinyl and the Evolution of Reggae Music

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I took the shuttle from Spanish Court Hotel down to Orange Street, Downtown Kingston, otherwise known as “Beat Street” which runs north from the corner of Parade, last Sunday, February 23rd for one of Kingston Creative’s activities in partnership with Ministry of Culture, Gender, Entertainment & Sports, the Kingston and  St Andrew Municipal Corporation to commemorate Reggae Month.

According to Lonely Planet.com “It’s one of the great wellsprings of Jamaican music and was home to Sir Coxsone Dodd’s legendary Studio One Records, as well as the original studios of Lee ‘Scratch’ Perry and Prince Buster’s famous Record Shack.”

Feeling nostalgic? Get this tee here

From 1950s to early 70s, ska, rocksteady, reggae, and dub exploded and became a worldwide phenomenon. Record shops and studios monopolized the street and surrounding areas. Beat Street has become an important historical zone that deserves to be preserved and redeveloped as a reggae historical and economic zone. 

We walked along the street and it reminded me of my days of living in New York, where they’d have the street festivals with art, food and music. Vendors were selling roast corn, chicken soup, ital stew,  roots tonic and beer while murals lined both sides.

The music filled the streets as sound systems, Soultone and Shanghai, played music of the three producers, Clement “Coxson” Dodd, Cecil “Prince Buster” Campbell, and Lee “Scratch” Perry and that of Dennis Brown, who lived at “Big Yard” located at 135 Orange Street. 

This one yah name “inside the Rockers International”

 As we walked, I met Clive Randy Chin, who sat on the corner with a friend. He told me that his father’s studio  and record shop called Randy’s Group on North Parade was being honored as a musical heritage site.

Clive Randy Chin on Beat Street last Sunday celebrating his Dad’s shop being honored as a musical heritage site
at North Parade

He told me that Ken Boothe, Alton Ellis, Toots and The Maytals,  Dennis Brown, Lord Fraser and even the Peptones all recorded at his father’s studio on North Parade.

Most record shops haven’t survived the death of vinyl or cds for that matter but he made it clear that he’s still producing music but without the overheads—in his home studio.

The Death of Vinyl

So vinyl records ruled that era but as the years went on analog audio recordings degraded the quality of the music as vinyl records and cassette tapes don’t age very well. Did you ever notice when you played a cassette tape over and over again, it affected the sound quality?  If you like to collect vinyl records, here’s a classic by the Crown Prince of Reggae, Dennis Brown, shop here

Nowadays, digital audio recordings are consistently the same sound quality because you can play and copy them endlessly, and they will maintain their original quality forever—unless you manipulate the file, of course.

 I had no prior knowledge of Beat Street or its connection to cultivating reggae and dancehall music until I walked into Trevor “Leggo” Douglas’s recording studio, aka LeggoBeast.

His close relative named, “Q”, sat at the sound machines and answered questions about the history of the studio, how it came to be and where it’s going.

We asked, who had recorded there, to which Q answered, “The better question to ask is, who hasn’t?”

Murals lined the walls of Beat Street. From Sean Paul to Big Youth, Beat Street has seen them all.

Trevor “Leggo” Douglas explained, that every great reggae artist had recorded there from Shaggy to Dennis Brown, with the exception of Bob Marley.

Leggo explained his journey to becoming the owner of the studio, from collecting bottles at dances at 13 to make pocket change, to making cassettes and then migrating to New York to run a robot taxi in order to make enough money to buy the studio equipment and ship them back home.

He then  took us to “Big Yard”, the official childhood home of Dennis Brown. In ruin, however around the back was a small room where people who knew him well lived. Dennis Brown was known for taking care of everyone in the community. They are trying to raise money to make it a museum.

Rockers International is the only surviving vinyl record shop in Jamaica.
Feel like listening to some classics? Purchase Marley Get Together Portable Bluetooth Speaker here

We then walked into Rockers International which is the only surviving vinyl record shop in Jamaica. It reminded me of the shops they used to have in HWT, that my brother used to visit on his trips home from Denmark. He would buy the latest records for his sounds system he and his friends ran.

We finished the day at Randy’s Music Group on North Parade where Randy showed all the old equipment that was gathering dust. Old posters decorated the walls and I found a Magnum Tonic Wine calendar from 2015, I had conceptualized with dancehall artist Stacious posing as an Amazonian woman with a bike man underneath, staring up at her.

Dennis Brown Tribute Concert

I headed back downtown in the evening at the Waterfront where Kristia aka @myrepeatoffender was doing an IG takeover on Reggae Month’s page.

Purchase a memorabilia Dennis Brown T-shirt here

Freddie McGregor, Julian Marley, Richie Stephens and so many other amazing artists came down to tribute Dennis Brown’s birthday.

What a great way to end Reggae Month. Can’t wait until next year!

7th Annual Jamaica Music Conference: Traditional vs. New Media

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Photo Credit: William Richards

I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport’s Reggae Month’s activities, highlighting some of the great cultural activities and special events on the schedule.

The panelists were on the new media side: Ari Hammond and Naro Hart, Hosts, of The Fix Podcast on YouTube and representatives of traditional media: Ellen Khoelings and Pete Lilly from the popular German-based reggae magazine, Riddim Magazine. And me, the Founder of Love Not Likes, a blogger/influencer network. Although Love Not Likes is fairly new, I’ve been working in marketing and communications for over a decade and so I’m familiar with both mediums.

Photo Credit: William Richards

It was a great opportunity for me to show that they are also different kinds of non-traditional media platforms like CaribVoxx, KingstonCityLife, Haute People and LuxuryJa, dedicated to creating great local content that can also connect with the Diaspora.

Watch part of the discussion on OnStage’s YouTube channel.

Correction: YouTube is number two, not number the number one social media channel.

ABOUT JAMAICA MUSIC CONFERENCE

This is a sponsored post by The Ministry of Culture, Gender, Entertainment and Sport for Reggae Month. All reviews and opinions expressed in this post are based on my personal view.


Jamaica Music Conference is the preeminent music conference that connects music artists, creatives, and entrepreneurs globally with the who’s who in the Jamaica music industry. Now in its 7th staging, the JMC provides an opportunity for independent music professionals to network and collaborate with industry peers, seasoned professionals and creatives, showcase emerging talent,and learn best practices and gain insights into the ever-changing business of music, through relevant panel discussions and interactive workshops.

How to Be an Influencer/Blogger

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Fashion and beauty are popular industries to capitalize on

On Valentine’s Day, February 14th, I was specially invited by the Ministry of Education, Heart/ NTA and Kingston Creative to present on the career paths of a social media influencer and blogger to a group of children from ages 11-17 year olds, grades 7 to nine at the Creative and Cultural Expo at the Institute of Jamaica. Children from as far as St. Elizabeth came for the presentation, and it was a pleasure to have a discussion about the career paths in the digital space. The entire day was dedicated to to Creative Economy Careers! Podcasting, game development and animation were the other career paths presented and it was insightful to see how each presenter received feedback from the audience.

Every speaking engagement I do, I always tailor the presentation to the audience. (You can download the link below) These were young, bright students from all over the island, including as far as St. Elizabeth. They were responsive and eager to hear the different options available to them. I explained that their interests don’t have to be narrowed to comedy, fashion and beauty like most of the popular influencers. They can be influencers in finance, culinary arts, the environment, the topics are endless. I also wanted to make sure they understood the dangers of being a minor online and that they need their parent’s permission before they start.

With mobile penetration growing at the rate it is, it’s great to see that the government is looking to empower the next generation on the future of work, which is Digital.

Digital Transformation is something I’m passionate about and I feel that young people need to see what the world has to offer. More than 4.5 billion people use the internet globally and as of January 2019 in Hootsuite ‘s latest report, 1. 20 million of those are in Jamaica. I spoke about how I built my website in a day even though I failed HTML coding in college. 🤔 Now, why don’t you have a blog yet?

how-to-be-a-blogger_influencer

ABOUT KINGSTON CREATIVE

This post is brought to you by Love Not Likes partnership with Kingston Creative. All reviews and opinions expressed in this post are based on my personal view.

Kingston Creative is a registered nonprofit organisation that believes that Kingston is the Creative Capital of the Caribbean. More information can be found at www.kingstoncreative.org.  The NGO is developing an Art District and Creative Hub in Downtown Kingston, Jamaica in partnership with the following “First 50” Sponsors.

Down in Jamaica Where I Born and Grow: Ode to Reggae Month

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Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs.

The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, enhance travel and tourism for the month of February, and provide an educational platform of entertainment for all ages.

One of the bloggers was out of the country and I filled in, so I went to Montego Bay to cover the first Children of the Icons concert held in Sam Sharpe Square. The first thing I have to tell you about these Reggae Month events is that they are all FREE. It’s amazing to see the wonderful talent that exists in this country.

We traveled on the bus with the musicians who were mostly quiet and reflective. When we got to the Square, I was amazed by the set up. The backdrop was the Sam Sharpe Cultural Centre and on the side of the building was Haile Selassie looking down on us.

The acts that came on were Imeru Tafari (Ifrica’s son), Jahbari, Indie Allen (who is slated to be at the Jamaica Rum Festival March 1st, 2020, another great event put on by the Ministry of Tourism) considers himself an emerging artist but I must say he’s now my new favourite. With charisma that of a seasoned performer, his song, ” Catch a Fire” is now fully repeat on the playlist. Another amazing performer was Richie Spice, who energized the crowd. Richie Spice sang all the songs I’d hadn’t heard in years–Earth a Run Red, Brown Skin, Ghetto Girl…all of them!

Richie is the representation of everything Reggae Month represents, the brother of Pliers and has been singing since the 90’s. He’s been traveling around the world, carrying the message of reggae all the while staying true to himself. Giving the same energy that he would have given a crowd of 10,000 people, I was honored to hear his new release, “Together We Stand”.

Jamaica Jamaica Exhibition launched 02.02.2020, a palendrome day–the first one in 909 years. Photo Credit: Courtseye Visuals
Ebony Patterson’s installation was the nod to the future of reggae music. Photo Credit: Courts Eye Visuals
Diedre in Wanderland covered Reggae Month’s IG Stories for the launch of NGJ’s Jamaica Jamaica exhibition

On 02.02.2020 the first global palindrome day in 909 years, according to CNN.com, The Ministry of Culture, Gender, Entertainment and Sports, the National Gallery of Jamaica (NGJ) and the Jamaica Music Museum along with with La Philharmonie de Paris opened the first of its kind Jamaica, Jamaica!

World Nomad contributor and international travel writer Diedre of http://www.DiedreinWanderland.com was assigned to cover the exhibition as well as the film series for the month. She took over Reggae Month’s IG stories for the day and showed what to expect from the exhibition. Check out http://www.instagram.com/reggaemonthja IG highlights to see an insider’s view of the exhibition.

Initially launched at Philharmonie de Paris in 2017 and titled after the 1985 hit song by Brigadier “The General” Jerry, Jamaica, Jamaica! examines Jamaica has become an extraordinary force in the world heritage and history of music.

From the Afflicted Yard’s photos of Sean Paul, Ninja Man and Vybz Kartel to Peter Tosh’s famed M16 Guitar and the rod that late Prime Minister, Micheal Manley stretched out to the audience as he shared the stage with music icon Bob Marley and late Prime Minister Edward Seaga during the historic “One Love” Peace Concert in Kingston in 1978, the “Jamaica Jamaica Exhibition” features rare memorabilia, photographs, audio-visual clips and art pieces that provides evidence of the potency of how music simultaneously shaped Jamaican culture while impacting world history.

Jamaican music is known world wide yet, its rich history and diversity is often overshadowed by its most famous icon, reggae superstar Bob Marley. This exhibition aims at showcasing a broader vision that has allowed the world to know the island’s music, by digging deep into its past and present in search for the roots of “rebel music”, beyond the cliché and the postcard.

The most ambitious exhibition ever staged on the topic, Jamaica, Jamaica! celebrates the musical innovations born on the island in its specific historic and social contexts, unveiling the story behind the musical genres of kumina, revival, mento, ska, rocksteady, reggae, dub and dancehall – as well as the impact of the local sound system culture, street culture, and visual arts on today’s global pop culture.

You can download the Reggae Month app on the Google Play store and Apple store. There is everything from film series to lectures and concerts. http://www.reggaemonthjamaica.com

The National Gallery of Jamaica opening hours are: Tuesdays -Thursdays: 10 am to 4:30 pm, Fridays: 10 am to 4 pm, Saturdays: 10 am to 3 pm, Last Sundays: the NGJ is open every last Sunday of the month, 11 am to 4 pm. Closed to the public on the other Sundays and on Mondays and Public Holidays (Offices are open on Mondays)

The NGJ is also occasionally open on Sundays and evenings for exhibition openings and special programmes – for more information, please visit their blog regularly.

Admission:

Adults: Ja$ 400

Why use a Micro-Influencer to Showcase your Brand?

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In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to “rep” the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand’s story which was focused on the young, fun, hipster side of Jamaica. As a formally trained graphic designer, I designed every t-shirt. I also developed distribution lines in key areas: Kingston, Mobay and Negril. I sold online to the US, Canada and Europe.If you want to take a trip down memory lane, go here.

What is Love Not Likes?

Fast forward to present day, I launched Love Not Likes six months ago and the impact has been amazing. What is Love Not Likes? An micro-influencer/blogger-centric experiential marketing agency. We create curated experiences for YouTubers, content creators, bloggers and micro-influencers. Just for clarity, for those who aren’t familiar with the different definitions: Content creators are people who take pictures and videos, where as bloggers are those who have a website with articles but may also use imagery. Some have both photos and video, but not always. YouTubers exclusively create video content.

We’re all about inclusivity, meaning, anyone can join and be a part of the community as long as they have at least 1,000 followers. We’re a diverse group from all different niches and backgrounds, ranging from travel to beauty and lifestyle. If you want to join our community, sign up for our mailing list here.

So far, we’ve been to Monkey Island/Frenchman’s Cove and Worthy Park Estate Rum Tour. We’ve also been invited to cover events such as Kingston Creative’s ArtWalk, the opening of Gloria’s Seafood in Ocho Rios and KIG’s Jeep Wrangler Launch.

cpj glinter sutanya mchorgh

Some of the brands we’ve worked with include CPJ (Lifespan, Glinter and Energice), Those Creative People, Worthy Park Estate Rum Tour, Worthy Park, Rum Bar, Herboo Botanical, National Bakery, The Label Snob, Cafe Dolce, Oak Wine Cocktail Lounge, Sun Factory which distributes Ipanema flip flops and Grant Foster sunglasses.

Here’s what TCP had to say about working with us:

“We were looking for some great content for our social media marketing efforts, without having to do it ourselves (arrange a photoshoot, get all the talent, etc.).

LoveNotLikes helped us get great content with a variety of locations, talent and content ideas, to use without us lifting a finger.” – Marc Gayle, TCP

Here’s what full-time travel blogger Jhunelle J of simplylocal.life had to say about working with us: Through Love Not Likes, I’ve met and enjoyed the company of multiple fellow content creators. Mixing work and play has enhanced the experiences offered, while providing valuable opportunities to work directly with both established and upcoming brands

Jhunelle J. from http://www.simplylocal.life

I’ve always wanted to work with brands on social media ever since I was motivated to start a blog in 2019. Love Not Likes gave me not only my first few brand collaborations but also community where I could learn and network
with other bloggers who are inspiring and hardworking. Tahjaera of livingtheMacLife.blog

I am so happy I found this group. I met some wonderful people in similar fields and it’s been a pleasure learning about them and their journey. I also enjoy working with the brands that are affiliated with Love Not Likes. I am excited for what the future holds and other amazing trips with Love Not Likes. SueTanya Mchorgh, blogger

What is a Micro-Influencer?

We’ve helped micro-influencers, ( micro-influencers are anywhere from 100,000 to 1,000 followers) mostly under 5,000 followers, to create content for their blogs and IG pages, grow their following as well as help them connect with brands. These brands in turn have shared the content and tagged the influencers, helping them to raise their profile and followers.

In the age of the saturated influencer market in Jamaica, it’s important to establish that there are alternatives. Why pick micro-influencers to showcase your brand? Micro-Influencers offer more credibility, they’re more likely to respond and interact with their followers and guess what…build a community!

Going with a larger influencer or endorser can cost you thousands, just for one post.

So, unless you are a huge brand, that just may not be realistic or worthwhile.

A micro-influencer is much more affordable. It all depends on the number of followers and engagement.

With Instagram removing the likes button, the metrics will now be focused on shares and engagement, and ultimately conversions/sales. Bloggers also help search engine optimization and can be a permanent link to your website.

If you’re interested in partnering with us, please send an email to lovenotlikes@gmail.com. Also follow us on IG here.

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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  • Love Not Likes Bloggers Trip to Portland: Photo by Darlington Jones Imagery

I’ve been working in advertising for over 15 years, and as someone who used “influencers” (there wasn’t a name for it at the time) to sell t-shirts online for 2 years, I understand the value of an influencer.

The community is small is in Jamaica, totaling about 20-30 major influencers made up of mostly comedians, lifestyle, beauty and public figure categories.

I was nominated as a People to Watch in 2019, by Kadia Francis, aka the Digital Jamaican who scoured the internet to find micro-influencers and bloggers who write mostly for the love of it and not necessarily the recognition. A micro-influencer tends to have less than 10,000 followers but usually has an intimate community. ( I listed using micro-influencers as one of the 2019 trends in social media. Read here)

We wanted to bring everyone together to bond and network. Most of the people had the same wish–to create content (whether that be in the form of writing, taking photos or making videos, etc), and being able to travel the world while doing so.

list of Jamaican bloggers. love not likes
Love Not Likes Bloggers/Content Creators in the middle of the road at Castleton Gardens

We received sponsorship from Ion Communications and LuxuryJa.

While CPJ, our official refreshment sponsor provided us with Life Span Water and Glinter sparkling water

Photo Credit: Peter Clarke, Rocket Visions JA

Rum Cream, Rumbar rum and vodka came from Worthy Park.

  • Photo Credit: Peter Clarke

Snacks for the 2.5 drive from National Bakery

Sun Factory provided us with flip-flops for the beach.

  • Ipanamas from Sun Factory. Photo Credit: Peter Clarke of Rocket Visions ja

Each blogger received customized mugs with their ig handle from The Label Snob , Sharmac Graphics printed the fans for each guest, Just nuff social plan (which includes data and social media) were granted by Digicel Jamaica and TCP offered the bags to carry everything in.

  • Those Creative People provided bags and The Label Snob gave each blogger a customized mug with their ig handle

Watch the video of the recap.

The bloggers paid for their transportation and lunch but received reposts and comments from the sponsors, edited photos from established photographers including Machel Witter, Peter Clarke and Darren George (contracted by our partners Ion Communications), to gather content on their behalf. We were even featured on CVM Sunrise. See the full interview below.

So the most burning questions from this experience have been, why call it Love Not Likes? In April 2019, Instagram put out that they were working on changing the platform to eliminate likes, you can read the Forbes article here.

Also, as I said earlier, many of these bloggers do it because they love what they do—sharing their go-to spots in Jamaica, or their beauty secrets, etc. However, they’ve never received corporate sponsorship or even gifted merchandise.

The list of the bloggers/micro-influencers/YouTubers who attended were:

Jhunelle Jureidini: a full-time travel blogger who finds most of the unknown places in Jamaica and highlights them.

Sue-Tanya McHorgh: a website developer and lifestyle blogger who also has an online clothing store.

Diedre McLeod: A travel blogger who teaches travelers how to travel the world on a budget.

View this post on Instagram

Anybody ever ask you why you always have ONE BAG AH TINGS in your bag? 🤣 Bae is usually guilty amirite!? * You ever checked out the things you are carrying in your bag? Like really looked at what's in your bag? What do you have languishing in there? Old receipts, snack wrappers (cuz you do your part for the environment), broken makeup, random stuff that you not sure why they're ever there in the first place? LoL I may have stopped talking about a bag and now having full-on philosophical ramblings on life 🙊. But honestly, I try to be intentional about what I put in my bag. I don't want to be literally carrying around useless baggage. And this beach bag from @thosecreativepeople can really hold ONE BAG AH TINGS! Fyi it's great for trips not just to the beach. On my last trip to the beach it really shined. It's Spacious. Great for holding towels, water shoes, food, sunscreen and more. Check my blog about "How to do One Bag Ah Tings on your next trip to Portland" to see how handy the bag is (LinkInBio or bit.ly/oneBagAhTings) And tell me if you love it! * * * * * * * 📸@rockstaar_ 👜@thosecreativepeople #gifted #sponsoredpost #iamwandering #wanderoften #tcptings #thosecreativepeople #beachbagswag #beachlovers🌴 #JamaicaJamaica #proud876 #wanderlustcollection #frenchmanscove #jamaicabeach #portlandjamaica #weekendgetaways #blackgirlstraveltoo #fabuplus #blacktraveljourney #weekendmood #whatsinyourbag #cluttered #baggage #beachlifeisthebestlife #onthebeach

A post shared by Diedre McLeod🔸Travel Blogger (@diedreinwanderland) on

Lucienne Antonio: A blogger who also can secure your next budget vacation.

Kemar Royal: a content creator/droner who lives for adventure

Ronnia Cherry, a creative with multiple interests, all surrounding creating a platform for Jamaican creatives. Learn more about her

Tashi Grant: A media maven who started her lifestyle/travel blog called The Hopper

Rachael Campbell: a travel vlogger who likes to party.

Jehmeil Shrouder: a YouTuber on a mission to be successful.

Ornella Green: A lifestyle/beauty blogger who aspires to travel the world.

So I wanted to make them feel special, i.e. find a way to show them and the world, that micro-influencers have value. Many influencers only big up a brand because they are getting paid, which sometimes loses its authenticity.

So let’s even get more pedantic, people think influencer is a dirty/bad word. What is an influencer, really?

An influencer is an individual who’s capable of affecting (i.e., influencing) people’s purchase decisions because of his/her knowledge or authority. What’s more, this individual has a following – usually on social media – in a specific niche, such as fashion, food, fitness, photography, and so on. YouTube marketing is also quite common.

Tech Jury ( see article here)

According to influencer marketing research, many companies will hire brand ambassadors to promote their products. While the most visible brand ambassadors are celebrity influencers, micro-bloggers can often get in on the action, too – they increase a brand’s visibility more locally. Another sponsored content format consists of paid for articles and blogs, which appear as editorials in an online publication.

So now we have that out of the way, let’s talk about the alignment with the government’s growth strategy. Chris Dehring spoke at the Jamaica Diaspora Conference a couple of months ago and he talked about the importance of creating alternative job opportunities for young people.

The insights that came out of the trip was that most of them want to live a digital nomad lifestyle. It seems pretty simple, but when you live on an island, you tend to only think about Jamaica and even some think smaller–only Kingston and St. Andrew.

Our aim is to create a network and community with bloggers/micro-influencers who want to monetize. We’ve invited Lauren Dunn, otherwise known as Lauren O Lauren to give a masterclass at CoWork on Thursday, July 18th. Lauren has been working in Silicon Valley and has been able to grow her following and monetize for the last few years. Please call 876 881-7830 to purchase tickets.

We’re also building a community of bloggers, content creators, photographers who want to collaborate. Please follow @lovenotlikesja on Instagram or email us at lovenotlikes@gmail.com for more information.