Social Media Trends in 2020

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Every year, I predict the trends for the following year and so far so good, I've been pretty accurate. This year I have some insights based on my experience working on my personal brands: Luxuryja, Love Not Likes and my client's pages. Here goes: Time sensitive content will reign supreme: Last year, I did a … Continue reading Social Media Trends in 2020

Kingston Creative Artwalk Presentation: YouTubers to Watch in 2020

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"So great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.” ― Seth Godin, Tribes: We Need … Continue reading Kingston Creative Artwalk Presentation: YouTubers to Watch in 2020

Why use a Micro-Influencer to Showcase your Brand?

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In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to "rep" the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand's story … Continue reading Why use a Micro-Influencer to Showcase your Brand?

Lauren O Lauren teaches First Love Not Likes Master Class

On July 18, 2019, Lauren Dunn, otherwise known as Lauren O Lauren will be presenting at the inaugural Love Not Likes Master Class at CoWork Ja focused on monetizing your blog, YouTube and Instagram through influencer marketing. Influencer marketing is million dollar industry in the United States, with Fashion Nova being one of the top … Continue reading Lauren O Lauren teaches First Love Not Likes Master Class

Love Not Likes: Micro-Influencers and Bloggers Take on Jamaica

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Love Not Likes is for bloggers and micro-influencers who want to monetize.

Love Not Likes visits Kingston Creative’s Artwalk

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Last Sunday, I had the pleasure of being invited to Kingston Creative's Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don't know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate. The bloggers … Continue reading Love Not Likes visits Kingston Creative’s Artwalk

Travel Blogger launches “Island Life” sunglasses filter to help you look cool for the Summer

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As you know, I'm entrenched in the blogging community and care about the emerging trends particularly in Jamaica. Kylie Jenner launched her lip kit IG filter in November 2018, and got IG buzzing as everyone was trying out the new lippies. As Instagram continues to fight with SnapChat for attention, creating new features will continue … Continue reading Travel Blogger launches “Island Life” sunglasses filter to help you look cool for the Summer

Yesterday, Today and Tomorrow: The Evolution of the Tmrw.Tday Movement Part I

Tmrrw.Tday is fast becoming a popular wellness music festival for Jamaicans and tourists alike.

Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

So someone called me a social media snob the other day, and I'm not arguing. I like an aesthetically-pleasing feed. Honestly though, I'm tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I'm sharing with you (no it's really not you … Continue reading Confession: I’m a Social Media Snob and the Apps You Should Use to be one too.

73 Vogue-Inspired Questions Answered.

I'm honoured to announce that I'm a Brand ambassador for Poppy Apparel. You can use my code "KESI" and get a 10% discount here. So in honor of this I thought I'd do a 73 questions inspired by the popular Vogue video series, so here goes: 1. What are you most excited about these days? Truly … Continue reading 73 Vogue-Inspired Questions Answered.