Photo Credit: William Richards I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport's Reggae Month's … Continue reading 7th Annual Jamaica Music Conference: Traditional vs. New Media
The last Kingston Creative Artwalk of 2019 was invigorating. Who knew that in 2018 when the Kingston Creative team conceptualized this event that it would have grown to what it is today? Bran Pinnock’s “You Can call me on my Payphone” I walked from the car to the F&B parking lot, a walk I’ve done … Continue reading Last Artwalk of 2019: Nod to The Past But Looking to the Future
Love Not Likes blogging network I founded recently signed on to help The Ministry of Culture, Entertainment, Gender and Sport to spread the word about Reggae Month in the online space including social media and blogs. The goal of Reggae Month is to attract international acclaim for Jamaica as the reggae mecca of the world, … Continue reading Down in Jamaica Where I Born and Grow: Ode to Reggae Month
In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to "rep" the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand's story … Continue reading Why use a Micro-Influencer to Showcase your Brand?
Love Not Likes is for bloggers and micro-influencers who want to monetize.
Last Sunday, I had the pleasure of being invited to Kingston Creative's Artwalk. We decided to partner with them for a Love Not Likes excursion. For those who don't know, Love Not Likes is an experiential marketing agency that creates curated experiences for photographers, bloggers and creatives who want to network and collaborate. The bloggers … Continue reading Love Not Likes visits Kingston Creative’s Artwalk
I'm honoured to announce that I'm a Brand ambassador for Poppy Apparel. You can use my code "KESI" and get a 10% discount here. So in honor of this I thought I'd do a 73 questions inspired by the popular Vogue video series, so here goes: 1. What are you most excited about these days? Truly … Continue reading 73 Vogue-Inspired Questions Answered.
This blog has been sitting on my chest for a couple of months. It all came out of something I had shared on social media and people's reaction to it. It got me thinking, what drives people to share content online. So I did some research and this is what I came up with. People … Continue reading Why do People Share on Social Media?
I haven't written a blog post like this in awhile and the last article I did about this topic got picked up by Buzzebly. You can read it here if you're interested. This got the highest views to date so I've decided to an updated version. Now a lot has happened in the YouTube atmosphere. … Continue reading Jamaican YouTubers to Follow in 2018
There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections. I got my current job because of Linkedin! When searching for candidates, … Continue reading I Got My Current Job Because of Linkedin!