73 Vogue-Inspired Questions Answered.

I'm honoured to announce that I'm a Brand ambassador for Poppy Apparel. You can use my code "KESI" and get a 10% discount here. So in honor of this I thought I'd do a 73 questions inspired by the popular Vogue video series, so here goes: 1. What are you most excited about these days? Truly … Continue reading 73 Vogue-Inspired Questions Answered.

5 Most Instagrammable Places in Jamaica

If you're traveling to Jamaica or consider yourself a dryland tourist, here are the top 5 places you must take for Instagram. These locations will have you using the #ILiveWhereYouVacay hashtag in no time. You can vote here. The Grande is rafting on the Rio Grande There are many variations to this, but any pose you … Continue reading 5 Most Instagrammable Places in Jamaica

7 Must-Haves for Instagram going into 2019

So many brands and influencers are still struggling to master all the features on IG. But with Instagram reaching a milestone of 1 billion monthly users in June, it is a platform that can't be ignored. - Adweek Some brands are losing out on valuable real estate by not creating something as simple as highlights but … Continue reading 7 Must-Haves for Instagram going into 2019

Coffee Talk and Branding

No man is an island and therefore, having conversations with someone that speaks my language is very important from time to time. Picasso had Matisse, Basquiat had Warhol, you get the drift. It's important for me to have people in the industry, that I can discuss things like social media, advertising, brand development and graphic … Continue reading Coffee Talk and Branding

How to Build an Iconic Brand

Chanel is one of the most iconic brands in the history of the world. The logo hasn't changed or been updated since its inception. It was created in 1925 by the owner of Chanel empire, Gabrielle Coco Chanel herself and is basically her initials. Her brand is a champion for the feminist cause hence their … Continue reading How to Build an Iconic Brand

Jamaican Brands you MUST follow on Instagram

Good design is so important in getting the right audience to flock to your brand. Great design induces brand loyalty and affects the subconscious. It's a lot more important than a lot of marketers realize. I really would love to raise the standard of design in general for social media in Jamaica. I think it … Continue reading Jamaican Brands you MUST follow on Instagram

I Got My Current Job Because of Linkedin!

There is a misconception that Linkedin is not effective in Jamaica. Although recruiters and hiring managers may not frequent Linkedin as much as they do in the US, it is still a relevant way to network with other professionals and make valuable connections. I got my current job because of Linkedin! When searching for candidates, … Continue reading I Got My Current Job Because of Linkedin!

The Way to Measure Social Media

Measurement of Social Media  When we look at all the stuff brands are doing online to get attention above all the noise, we need to look at innovative ways to stand out in a crowd. However at the end of the day, it comes down to the ROI (Return On Investment). As we look at … Continue reading The Way to Measure Social Media

Sangster’s Jamaica Rum Cream redefines Sisterhood during Women’s Month

International Women's Day is a day to acknowledge the struggle for gender equality ,as well as, celebrate the achievements of women to society. Although a global initiative, a local brand is doing what it can to commemorate the day. The very Jamaican and traditional alcoholic brand, Sangster's Jamaica Rum Cream, is putting a "spin on … Continue reading Sangster’s Jamaica Rum Cream redefines Sisterhood during Women’s Month

Why Traditional Media Still Matters

Traditional media is still relevant and necessary, particularly in a market where the internet usage is still dodgy. According to The World Bank, only 37.8% of the Jamaican population have access to the internet which in comparison to the U.S. (84% of the population have access to the internet) shows that we are still pretty far behind. … Continue reading Why Traditional Media Still Matters