Kesi Gardner is an educator, marketing consultant, and storyteller. Her blog is hailed as one of the top marketing blogs in the Jamaica.
She has worked in the non-profit world, PR, and marketing positions for more than 10 years and provides consulting services as Director of The Storyteller Agency. Co which focuses on public relations, content creation, marketing consultation and influencer marketing..
Staycationing in Jamaica can be a great experience. Jamaica has so many hidden gems and one such place is Fisherman’s Inn, in Falmouth, Trelawny. There are so many parts of the island I haven’t seen and so this year I decided to go for it!
The COVID-19 cases in the parish of Trelawny (34 cases as of September 2020) are small in comparison to Kingston and St. Andrew (over 1,195 cases) makes Trelawny a low-risk zone for exposure to the virus.
KIA CARNIVAL 2020 FITS UP TO 8 PEOPLE
Love Not Likes Ja (a blogger network I founded) partnered with Enterprise Rent-A-Car Jamaica for the trip to Falmouth. We decided to go with the KIA Carnival 2020 model, which fit all eight of us very comfortably.
KIA Carnival 2020 Model parked safely in Fisherman’s Inn Parking lot
The features of the car are:
Fits up to 8-10 people
8-speed automatic transmission.
Multi-function steering wheel
Diesel engine (much better for fuel efficiency)
The 7.0-inch infotainment display supports Apple CarPlay and Android Auto, while also giving you a good-quality reversing camera.
Reverse parking sensors
Automatic headlights
Lane-departure warning and
Adaptive cruise control.
KIA and Honda family models include sedan to SUVs, so if you wanted a CITY or CRV you have options.
Enterprise Rent-A-Car on Oxford Road (beside ATL Automotive dealership) has a complete clean pledge which is an enhanced sanitation standard and it’s consistently audited.
The General Manager, Mark Pike says “the benefit of renting with us is that we have Jamaica’s newest fleet of 2019/20 Kia and Honda models, with the highest standards in service. Our rental brands are always #1 in service across all online platforms. You also have the option for complete online check-in, payment via an online link, the rental agreement signed online.”
To book with Enterprise Rent-A-Car Jamaica, go here
Once we arrived in Rock Wharf Falmouth, Trelawny, we had an amazing view of the Luminous Lagoon off the docks of Fisherman’s Inn. I used a tripod with a self-timer to take pictures. Purchase one here
Once we arrived in Rock Wharf Falmouth, Trelawny, we had an amazing view of the Glistening Waters off the docks of Fisherman’s Inn. There’s always a silver lining in every cloud.
My king-sized room on the second floor of the white-washed building has a view overlooking Glistening Waters, which is a sight to behold.
We had our meals at Hopscotch Jerk Centre which serves traditional Jamaican cuisine —jerk pork, chicken or fried and steamed fish, with sides of fried breadfruit, fried dumpling, and green banana.
I stayed in a king sized room for two nights at Fisherman’s Inn Hotel, in Falmouth, Trelawny with a view of Glistening Waters
TOUR OF LAGOON
At 7:30 pm we took the lagoon tour from the dock at Fisherman’s Inn which can be booked through the hotel. There are only a few other places in the world where you can experience nature’s light show on the water, called bioluminescence.
According to Visit Jamaica’s website, “At night, the lagoon sparkles and glistens when disturbed, as these microscopic organisms produce an eerie glow, reflecting the outlines of fish and other objects in the water. The Luminous Lagoon is said to be the largest and most brilliant of four in the world, a fact that continually attracts and awes visitors and scientists from around the world.
We didn’t get to have the bioluminescence experience because of rain, so if you want to know about that, read fellow LNL member DiedreinWanderland’s review of the Luminous Lagoon, here
FISHERMAN’S INN’S AMENITIES INCLUDE
Free parking, room service, pool access, air conditioning, and refrigerator in each room. The rates start at $12,000 per room served with complimentary breakfast
but they are offering discounted rates for locals. Use our code ‘LOVENOTLIKESJA’ to get a 10% discount until November 20th, 2020.
Beaches nearby are Bearwood, 876beach, and Blue Waters. *Beaches might be closed due to COVID-19 safety restrictions
The tourism and hospitality industry plays a major role in the Jamaican economy. Last year, tourism represented 11 percent of GDP, providing some $1.3 trillion in revenue and recognising 1.4 billion international visitors. The occurrence of the Covid-19 pandemic, however, put an inevitable dent in profits for hotels, villas, tour guides, and other businesses dependent on the hospitality industry to thrive. With tighter restrictions on travel, and possible banning of foreigners visiting at any given time due to the spike in cases, the Jamaican hospitality industry has to now pivot and shift marketing strategies to attract locals to stay afloat.
YouTuber Annesha Adams likes to showcase the real side of Jamaica
More than ever, staycations are being promoted and Jamaicans are being urged to “rediscover Jamaica” as a place to vacation and explore. Yet to thrive, the Jamaican hospitality industry must find creative ways to be profitable. The onset of Covid-19 and the rise of social media, (as of January 2020, according to HootSuite’s Digital 2020 Report that cites trends, internet and social media data, the total number of Jamaicans who are active social media users is 1.3 million.) means traditional advertising needs to shift budgets to make way for online marketing and this should include Influencers for product mentions and endorsements.
Embracing Influencer Marketing
An influencer from a marketing perspective is: “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.” By hoteliers embracing the local bloggers and creators they bring a unique perspective and Jamaicans follow and admire their contemporaries enjoying our beautiful island.
Bloggers and YouTubers
A blogger by definition is a person who regularly writes material for a blog which is hosted on a website. Usually focused on a particular niche, whether that be food, travel or lifestyle. The benefit of using a blog is that it will show up in Google search unlike on Instagram which is limited in terms of search. A blog is also forever and will come up on the first or second page of Google if SEO is used correctly.”
The Storyteller Agency. Co is looking to revoultionize the Jamaican hospitality industry
As the second most visited social media platform in Jamaica according to HootSuite’s report, using YouTubers has a great benefit within the market. YouTubers also have their subscribers and they are very invested in their lives. Our strategy is always to look for out-of-the-box ways to showcase an attraction. In the US, brand-sponsored trips are a standard and we want to make that the norm locally as well.
For us it’s more than just taking a pretty picture. Our approach is always robust, combining mega and micro-Influencers, local content creators, YouTubers and bloggers, to bring your brand story to life and showcase the very best of the attraction or villa/hotel. In the past year, we’ve worked with Jamaica Blue Mountain Coffee Festival, Worthy Park Estate Rum Tour, Joy Spence’s Appleton Estate Rum Tour, non-profit Kingston Creative to showcase their Art Walk activities and Ministry of Culture, Gender and Sport to promote the activities for Reggae Month.
Last year for International Rum Day, Worthy Park Estate Rum Tour invited a group of 12 bloggers from Love Not Likes to visit the tour and received more than 100,000 impressions on Instagram on the commemorative day. After the visit, each blogger wrote their own review and they received over 500 reads on their blogs collectively.
To target a new local audience means a local voice is needed. Jamaicans are ready to rediscover their island, find hidden gems, and staycation in hotels and villas, but they want to learn about it from a local consumer perspective. Local bloggers can show them the way, where to find the best deals, the hidden gems, stir off the beaten path and patronize the smaller establishments who need support the most at this time. More and more, local consumers want real-life reviews of the hotel/villa and attraction experience from the ambiance, service quality to amenities. And they want it from people they trust, many of whom are the influencers they follow on social media.
Building awareness for brands using the art of storytelling
The Storyteller Agency.Co. has partnered with several local hotels, restaurants, villas and attractions to connect with Jamaicans through the use of Influencers and local creators in the past year. By using creators who are travel-centric and like to share their honest experiences, you can have a deeper connection with your target audience through their eyes. These influencers share their life through the art of storytelling and their followers are invested in those stories.
Annesha Adams received over 10,000 views and 200 comments on her hotel review of Lashings Boutique Hotels and Villas
For instance, Jamaican YouTuber Annesha Adams (who has more than 40,000 subscribers) visited Lashings Boutique Hotel in Treasure Beach and received more than 10,000 views in 24hrs with more than 200 comments on her hotel review. In her video, which now has more than 25,000 views, she shares her honest opinion of the hotel, details about amenities, local fare and price range.
“Since moving back home to Jamaica from Canada two years ago, I’ve wanted to showcase the very best of the island. From the best attractions to visit in every parish to even the not so popular places, I always share with my subscribers the real life perspective of living in Jamaica. St. Elizabeth is one of my favourite parishes and I liked Lashings Boutique Hotel’s aesthetic and wanted to show my subscribers a different side of Jamaica. Not just the touristy side but the relaxed side as well.” says Annesha.
Follow Travel YouTuber Annesha Adams on IG @annesha.adams.
“We’re very happy to have partnered with The Storyteller Agency. Co and Annesha Adams,” says David Folb, owner of Lashing Boutique and Villas. “We’ll be using them again when we have our official launch of our new Beach Club in Treasure Beach later this month.” he says. TO GET A 5% PERCENT DISCOUNT, USE PROMO CODE “ANNESHALOVES” ON LASHINGS BOUTIQUE HOTEL AND VILLA’S WEBSITE
“I’m really aware that some Jamaicans don’t like the all inclusive experience you get in the main resorts, so I have been keen to offer something different. Our hotel and villas offer a more ‘grown up’ approach to tourism – with an authentic Jamaican experience which doesn’t patronise or exploit. It’s also something more interesting for bloggers to write about or create videos around – beyond the standard bikini shots!”
MyRepeatOffender showcased Turtles’ Nest with this breathtaking photo
After a group of influencers curated by The Storyteller Agency. Co visited Turtles’ Nest earlier this month, the Treasure Beach villa’s Instagram followers grew by more than 500 followers in 24 hours. Lucy Atherton, the owner, said: “We’re pretty much booked out until Christmas now, it’s been quite amazing for us. I just took a view early on in the pandemic that I would focus entirely on the Jamaican market and that using influencers was the quickest and most effective way to do this. I’m always as generous as I can be to bloggers who stay and I rarely say ‘no’ – so it’s really paid off.
TO GET A 10% PERCENT DISCOUNT, USE PROMO CODE “LUXURYLOVES” ON LUXURY VILLA TURTLES’ NEST
“With the help of Instagram and its influencers, Jamaicans in general are rediscovering a love for their beautiful country, at a time when it’s very difficult to travel abroad. The south coast, which has been largely ignored as a staycation option in the past, is now really benefiting from this.”
Sustaining Profitability for the Hospitality Industry in a Covid-19 world
The way the Jamaican Tourism and Hospitality industry targets local tourists must expand. Incentivizing creators to promote the local hospitality industry so that they can be encouraged to promote off-the-beaten-path villas using diverse local content creators (e.g. bloggers and YouTubers), as well as innovating online are a few ways to pivot. Using platforms like The Storyteller Agency. Co to match influencers with the target demographic to create organic-driven online and influencer campaigns, are key to surviving and finding new patrons.
Industry: Fast Food | Company: Restaurants of Jamaica
Managed Brands: KFC, Pizza Hut |Years In Operation Locally: 45 Years
When the first confirmed COVID19 case hit Jamaica, on March 10, like many businesses, Restaurant of Jamaica, owners and operators of KFC scoped the landscape and saw how to best to pivot given the unprecedented times to make ‘painful decisions’.
A week later, on the heels of the Government shutdown which brought the limited operation with a 12 hour curfew, the once high trafficked and high volume stores saw sales plummet by 50%; fewer persons were eating out given the restricted public gathering to 20 persons and out of fear and uncertainty of coming out into public places. According to Director of Marketing Tina Matalon who noted in a July Zoom session, “our biggest challenge was accessibility; we’ve been looking at the delivery channel for a couple of years, the right model and approach to enter it with a brand like KFC; we accelerated that, rapidly”
This spawned two news releases in April:
· The brand added a delivery option.
· The brand announced temporary layoff of staff.
Social Media Backlash
Once social media got wind of the layoffs, the brand came under severe backlash online.
Thousands of Jamaicans online begged for their fellow Jamaican workers who by that time would have received lower working hours and possibly been laid off. The challenge? Jamaicans saw no reason to lay off staff when the demand for the brand’s key products was still very high. Jamaica’s Largest food chain, amidst a tight curfew which brought “early closures of our restaurants during some of our most patronized times of the day the options were very slim.
According to the release ‘it has been struggling to cope with significant declines in sales and transactions of more than half of its business.” The company went on to say that it will re-engage employees as quickly as possible. adapt and find creative ways to sustain its operations in order to ensure that it can continue to support its employees for as long as possible.
Digital Shift
“The Jamaican marketplace is behind on a lot of trends that are globally successful when it comes to technology or in the digital landscape; one of the immediate opportunities we saw was opening our access channels”. As delivery partners were small in operation catering to casual dining, the infrastructure was not equipped to take on the robust nature of a high-demand, quick service fast-food model like KFC. The brand worked with partners to scale up and meet the demand quickly with an excellent package, on-time delivery and fast turn-around time.
Thankfully, amidst the flurry of COVID19 and the backlash, not only did the team “keep everyone employed and on the team which was an incredible feat”, social media sentiment has been returned in a favorable light and the brand accelerated business models in 3 weeks to:
✔️Adapt to the shift in consumer behavior (stay-at-home or WFH).
✔️Get the product to them (online ordering via 7Krave )
✔️Redefine customer acquisition via digitizing.
The business now has three models – walk-in, drive-up, or order in. Digital ordering and delivery will be a ‘permanent channel moving forward’.
#HowToPivot: Advice to the Caribbean Biz
· Review your operations and spreadsheet.
· See where you can meet customers where they are in terms of delivery.
· Make a big deal of the new options to drive awareness, trial and uptake.Be agile in your approach, listen to feedback and follow all guidelines stipulated.
About The Guest Blogger
Shane Bennett is the co-founder of Social Media Day Jamaica. A media and marketing strategist by profession, he focuses on digital, experiential and public relations for personal, corporate and SME brands. Find him on Twitter and on LinkedIn sharing tips for digital branding at his @iamsgb handle.
To launch my Creatives of the Future e-book, (you can purchase on Amazon or Gumroad) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is actress and international model-turned-DJ, Gabrielle Davis.
International model Dj Gabby before COVID-19.
What do you do for a living? I am currently juggling modeling along with balancing my new found DJ career.
How many followers do you have? Close to 60K followers on IG.
If you could eat any type of food (right now) what would you buy? Hmmm… if I could eat any type of food right now I would need a few options. I am a foodie… lol I would go for curry shrimp & a slice of carrot cake on the side. Dessert is a MUST …oh and I love donuts 🙂
What is your dream job? My dream job was to be a child psychologist funny enough, but I am focusing on being successful as a DJ. I would also like to still love to get into the acting business in the near future.
What Netflix series are you binging on? OZARK
Favorite Influencer/YouTuber of all time? Not so sure if I have a fave influencer … right now I enjoy watching Quarantine radio with Torey Lanez … great for laughs and he’s so entertaining.
How has social media helped your career? Social media has helped me connect with a variety of people in the industry and has given opportunities I probably wouldn’t have gotten without the exposure. It’s a great platform to share your talent and to connect.
What advice would you give others trying to make a name for themselves? My advice to anyone trying to make it in whichever field they choose would be to stay consistent, persistent, be positive, don’t allow others to discourage you. There will be times you may have self-doubt but allow yourself to process it. Never give up and never stop trying. Don’t limit yourself and don’t listen to people who tell you that you can’t or that time is running out. Most importantly practice patience.
What is the last thing you liked on social media? The last thing I liked on social media was a video of someone getting their nails done … because quarantine
Who is your hero? – My hero will always be ME. I’ve never given up on myself. Not for long anyway.
How are you monetizing at this time? – At this time I work with brands who want products showcased and that are true to my lifestyle.
What made you want to be a DJ? – I’ve always wanted to do music for the last 5 years I was just not confident enough but I finally after sharing it with my manager we came up with a plan and we are putting it into motion.
What kind of music interests you? I love music…I am interested in all genres… I can’t just choose one.
The digital space is more important than ever to elevate brand awareness and develop business relationships. Consumers are viewing content from a different perspective than just three months prior, and those that can pivot fast are effectively winning.
Gabrielle Davis otherwise known as “DJ Gabby” has been playing music for only a few months but has been making waves.
More popularly known from her appearance on the first season of VH1’s Love and Hip Hop: Miami in 2018 and her international modeling career, Gabby became verified on Instagram about a year ago and has been continuing to create interesting content for her followers, most notable with her IG live DJ sessions.
Gabrielle who started modeling at the age of 16, has never been afraid of hard work. Although she doesn’t do runway because of her height (she’s only 5ft 4″) she recently walked for costume designer Annaxie for Xamayca International’s Carnival 2020 launch. More than a pretty face, Gabby uses her acting skills appearing in music videos for everyone from Shenseea to Agent Sasco, where she is able to communicate a charming story with just a few slight gestures.
“There will be times you may have self-doubt but allow yourself to process it. Never give up, never stop trying. Don’t limit yourself and don’t listen to people who tell you that you can’t or that time is running out. Most importantly practice patience.“
Being a female DJ is not a novel idea in Jamaica, there are a few, but with the trending, IG lives and song battles, most of the related content has been filled with attention seekers, often with no real plan. She hasn’t allowed the lack of outdoor events to stop her from bringing new energy to the platform with themed DJ sessions.
Her music tastes aren’t average, you will find afro-beats mixed in with a few dancehall rhythms but she definitely makes you feel like you’re on an island in Ibiza instead of Jamaica.
Gabby also has an online store, where she shares her favourite things called www.shopwithgabby.com
Andre Ferguson works with you on a personal level to understand your key challenges and how you can overcome them through learning from your back story and taking direct action.
I have been struggling all my life, from when I was a child of only 10-years-old to an adult. My struggles were mainly internal as I was always questioning my self-worth, my purpose, and my reason for being here.
When I was 10, I struggled with depression and had continuous suicidal thoughts because of the way I was treated by the one person who was supposed to love and appreciate me. Being told that I was no good and that they would be better off without my existence took a major toll on me. All of this coming from the person who is supposed to love and shelter you can have a major impact on your life. While I was grateful that I was provided for at all times with clothes, food, and shelter, I was still left unsatisfied internally.
Emotional Struggle
While I was young, I would struggle to get a hug or even a word of appreciation. So moving forward, this made things difficult for me emotionally. I was completely detached from everyone, mostly because I wasn’t taught the right things and how to be emotionally attached to others.
When I was in high school, I didn’t know how to express myself to anyone. I was considered a recluse even though I was surrounded by great friends all the time. I was usually the one who sat in the corner and didn’t talk. Even though I wasn’t much of a talker, being at school was my escape from what I went through at home.
Spending time at home was the worst considering the constant backlash I would receive. The idea of being alone in the house and hearing nothing but continuous criticism from that person was something I wanted to avoid. There was not a single spec of love within the household. Being told that I wouldn’t be able to do anything in my life by the person that was supposed to do the opposite was the main reason for my struggle. These feelings stayed with me as I grew up and became a major part of me throughout my life.
The Impact Of Internal Struggle On Life
When I moved to the UK, these struggles stayed with me and there was no running away from them. Even after turning 30, I continued to struggle internally as nothing would be good enough, no matter what I do. My struggles manifested in different ways over time. I became a perfectionist, I wanted to make sure that everything was perfect; the way I want it. This took a toll on my children and my other relationships as well. I had a lowered sense of trust in others.
Throughout my life, I had a problem trusting women mostly as the underlying reason for my struggles revolved around a woman who didn’t love me. The only thing that would come to my head when I would be with a woman is that they would hurt me. This was one of the deepest and extreme struggles I have had since I was young. Because of this, I struggled in school even though I had enough ability to get my school work done but I was emotionally drained and damaged to do anything so I focused on thinking about other things. I struggled to connect with others and create lasting relationships.
Because of how I was raised, I started treating women a certain way. Since being hurt again by a woman was not an option, my defense mechanism emerged into womanizing. All I thought about was that nobody was going to love me or appreciate me. To get rid of the feeling, I would have numerous girls around me all the time. It was difficult for me to trust them and I knew that every time a woman stepped out of my house, they would take a piece of me. I would hurt myself and hurt them simultaneously. But I didn’t want to accept the truth behind what I was doing and it carried on for years.
This is only a small part of the struggle that I dealt with. I struggled with emotions, understanding, acceptance, hope, kindness, and more, all of which I didn’t have while growing up.
Andre’s partner, wife,for the last 5 years has been a blessing . She helps keep him grounded and supports him fully through everything. Having someone who loves and appreciates you makes you want to do better.
Know Your Worth And Invest In Yourself
During the last 10 years, I have changed myself and started living the way I wanted to and the way I should have been living since the start. I still have a long way to go but I am on the road and I’m closer to where I need to be now than I was ever before.
For a major part of my life, I would claw, push, and fight to get the attention that I wanted. I felt like nobody could see me and that made me want to fight for the attention always. But over time, things have changed, and I have learned to accept myself.
The only way I got out of this situation was after I took sabbatical for a year. This made me analyze things and made me realize my self-worth. I accepted how I hurt myself and others around me while I took a break from every wrong thing that I was doing.
You can only truly get over the trauma and struggle once you invest in yourself and come to terms with things that go on in your life. It was after I took time out myself that I realized what my true worth is.
Even though I will always be susceptible to some form of emotional trauma as I have been through a lot. But I need to fight it off myself and accept myself. This has led me to be surrounded by people I can rely on.
My partner, my wife, since the last 5 years has been a blessing for me. She helps me keep my ground now and supports me fully through everything. Having someone who loves and appreciates you makes you want to do better.
In the end, it is okay not to be okay. But we need to continuously work towards accepting who we are and where we are. This will help us write our own story and reach the place where we want to be.
Andre Ferguson is a family man, Speaker, coach and mentor who helps the modern man go from struggle to victory, making him realise the reasons for his struggles and bringing him to live his purpose.Learn more about him on www.andreferguson.com. You can also follow him on instagram at andreoferguson
We tell stories to our friends and colleagues all the time. We love the way a story brings people closer together: how it always reminds you of a person or time, brings the children closer together at storytime, keeps us on the phone with our girlfriends a little longer, keeps us up late in bed to read one more chapter – just to hear a good story.
I launched The Storyteller Agency.Co in January 2020 and we had a great start building long-term partnerships with a non-profit, creating content for brands that needed to connect using locally relevant imagery. To date, we’ve worked with brands such as Joy Spence’s Appleton Estate Night Rum Tour with Freddie McGregor, Ministry of Culture, Gender, and Sport covering Reggae Month, visited by invitation only the home of Cafe Blue, Clifton Mount Estate in the Blue Mountains and several launches and appearances. We were set to work with a regional restaurant chain in March but that got put on hold. Now in its fifth month after doing some great projects, much of our activity has slowed due to COVID-19.
We often pitch to brands and are constantly working on building brand partnerships for the talent on our roster which includes YouTubers, celebrity photographers, bloggers, and influencers.
In February 2020, Hootsuite issued their annual Digital Report, of the 1.63 million internet users there were 1.30 million social media users in Jamaica*(January 2020). That study also showed that the number of social media users in Jamaica increased by 106 thousand (+8.8%) between April 2019 and January 2020. In February 2020, Instagram had 660,000 users. However, Google search still gets far greater traffic.
Google.com is the number one website and search engine in Jamaica. It’s the first place Jamaicans go to search for anything. Yet brands are still using influencers who are only on Instagram. For Reggae Month our influencer campaign was robust, it included Instagram posts and IG takeovers but were supported by blogs to spread the key messages and coverage of the campaign. The blogs ranked on the first page of Google, second to major publications.
More people are spending time on their phones due to curfew but we also know that there is more to connecting with an audience than Instagram. An IG Live stays up for 24 hours and then disappears. I’m suggesting that brands also focus on YouTube which is ranked the second most frequented site on the internet for Jamaicans. YouTube has a far greater reach and stays “live” forever, even if you go live.
YouTuber Annesha Adams used to create travel tips for tourists wanting to visit Jamaica. She also did series on best places to go in Manchester, St. Elizabeth and so on. She had to make a shift since beaches are closed, so she’s sharing more in-depth tips on how to start your own YouTube channel and how to make money online until this is all over.
Some ideas for brands to sponsor during this time are highlighting home consumption and building an emotional connection, by sponsoring Netflix reaction videos, easy to make at home recipes, reviews of tech products and give room makeovers.
Instagram has just started a beta monetization platform, so influencers and musicians will only benefit through brand sponsorships. By going Live on YouTube, content creators can still reap the benefits of monetization even after the event has ended.
To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is Jamaican-Canadian YouTuber Annesha Adams.
Subscribe to Annesha Adam’s YouTube Channel
What do you do for aliving?I create lifestyle content on YouTube How many followers do you have?On Instagram 5,000 and YouTube 30,000. I am currently really working on growing my Instagram following. If you could eat any type of food (right now) what would you buy? Jamaican Curry chicken and white rice. OH SO GOOD! What is your dream job?My dream job is to be an entrepreneur and work in the tourism industry in Jamaica. But the rest is a secret I will share soon! What Netflix series are you binging on?Oh, I don’t really watch Netflix. I’ll watch a movie on it, once every 7 months. Favourite Influencer/YouTuber of all time?Oh this one is difficult. I have so many because I like each influencer for a specific reason. But, I really admire the influence Vybz Kartel has. It may because he has been sovereign in his field, consistent for YEARS, trendy and abnormally creative but, his willpower is impressive. He could influence anyone to do anything. He could talk about how much he loves a certain flower, and everyone would buy and love the flower as well. He could laugh a certain way and then everyone would want to laugh like him as well. It’s impressive I tell you.
How has social media helped your career?Social media has helped me in every way possible. My career is social media! Social media connects me to brands, people from all around the world, educate me, assisted with being my own boss, live anywhere in this world and increased my income! I could go on forever. What advice would you give others trying to make a name for themselves?No matter what field you are in and what you love, consistency will help you to grow and be successful! Consistency brings results! In addition with branding. Branding yourself through photo, video or audio creates trust and legitimacy with others. Be consistent with your branding and people will follow and share. These two things will help to make a name for yourself and for you to be sovereign in the field you are in. Oh, and everything takes time, your patience will be a reward! What is the last thing you liked on social media?A Jamaica travel photo ️ Who is your hero?I don’t have one. Well, I would think all my heros are my black activists around this world who had fought and continue to fight for black rights. How did you get into YouTube? I got into YouTube a few years ago after noticing people could profit from their passions. It inspired me to do the same! Where do you see your career going in the next few years?I see my brand growing, evolving and being successful. What inspires you to create?Life. things that happen in everyday life, people and scenery. The things I do on a daily inspire me to come up with helpful YouTube videos. The stories my friends, family and I share amongst each other and the daily life experiences learnt helps me to create content to share on YouTube! For photos, my inspiration is scenery. While I’m driving or walking, I’m always looking at the scenery around me. I get inspired by seeing ‘pretty’ scenery which then inspires me to plan a photoshoot there. Also, I get inspiration from other people on YouTube and Instagram, seeing other people’s consistency, creative and beautiful work continues to drive me to consistently work smart, learn more about the fields I’m in and grow!
“I really admire the influence Vybz Kartel has. It may because he has been sovereign in his field, consistent for YEARS, trendy and abnormally creative but, his willpower is impressive. He could influence anyone to do anything.”
Ever since she could remember, Jamaica has held an important part of her life. Being introduced to such a distinct, vibrant, creative and confident culture and people, made her fall in love, and she never looked elsewhere. Being Jamaican is definitely an experience she would not change for the world. She considers Jamaica, the land of wood, water and wellness because of the calming spaces like the countryside and the beach.
Originally from Scarborough, Ontario, Canada, born September 9th, 1996, Annesha comes from a big family of seven sisters and one brother all from the same parents. She was first introduced to the island by her proud Jamaican parents who raised her, authentic Jamaican cuisine, non-stop dancehall and reggae music playing and vibes! Although, she is Jamaican through descent, being a part of the culture has been one thing she grew up being aware of. She now lives and resides in Mandeville and makes a living as a YouTuber, vlogging about everything from the best places to visit to how-tos and hair tutorials.
To launch my Creatives of the Future e-book, (to sign up to receive it, clickhere) I researched creatives who are using their platforms to spread awareness about taking precautions in fighting COVID-19: including wearing masks, staying home and social distancing.
More and more everyday people are being diagnosed with COVID-19, critical resources are stretched, the very essence of our freedom is shrinking – and yet we are moved inward, to the inner space of our thoughts and imagination, a place we have perhaps neglected. Of all the necessities we now feel so keenly aware of, the arts and their contribution to our well-being is evident and, in some ways, central to COVID-19 confinement for those of us locked in at home. For some, there are more pressing needs. But momentary joys, even in dire circumstances, often come through the arts and collective expression.
People on social media are sharing favourite Apocalypse playlists, Netflix movies, TikTok videos and even artwork to reach out beyond isolation and share what they love.
Artists are also finding creative ways to keep people connected during a pandemic that keeps us apart.
Besides the usual IG lives, some Jamaican creatives are raising awareness by swapping physical performance spaces for virtual ones. Londie Murray teamed up The Fix, a podcast usually reserved for interviewing dancehall artists to live stream on their YouTube channel of over 111,000 subscribers.
VIRTUAL LIVE MUSIC SERIES: SUNDAY LIVE!
Sunday Live! is an online concert series that aims to give artistes the chance to reach an audience that they’re not able to physically due to COVID-19 restrictions.
They’re trying to raise funds to purchase masks to donate to the infirmaries in St. James and an orphanage & battered women shelter in Montego Bay.
Sunday Live! is sponsored by Sagicor Bank Jamaica, Rainforest Seafood, Buzz Caribbean, Pier 1, MDLink, John Swaby Entertainment, Orijin Juices and iCreate.
Watch the lastest episode with ft. Joby Jay, Royal Blu & Indie Allen –
Sunday Live! is an online concert series that aims to give artiste the chance to perform for the public that they’re not able to physically reach due to COVID-19 restrictions.
COMMUNICATING SOCIAL DISTANCING
Phillip J Clayton created an Facebook frame to create awareness about social distancing
A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics. These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals
Art connects us to the foreign, the exotic and the impossible – but in our current context, it also connects is a means to educate. Phillip J Clayton created a Facebook frame to create awareness about social distancing. Click here to add a Facebook frame to your profile picture.
If the story about Covid-19 is told from a different perspective, the communication could focus on something deeper for greater impact…all groups of people are at risk, and can be infected or be affected in some way – Children will lose parents, it’s everyone’s duty to participate with the guidelines provided by the WHO, CDC and all relevant agencies and governments- Phillip J Clayton
SPEAKING IN THE LANGUAGE OF THE PEOPLE
Kenia Mattis the founder of ListenMi, an animation pre-production and design studio for diverse content created Fimimoji, which are free Jamaican Whatsapp stickers to help you share how you really feel in a creative way. From a mask emoji to the ever essential cleaning agent Dettal, there is something to share your expression of the reality of the virus.
We need to be socially distant while staying connected with those we care about. But how we communicate is as important as what we have to say. The team, led on this project by Jenille Brown, wanted to create Whatsapp emojis to help people share important messages the way Jamaicans can; with creativity and vibes. There’s lots of serious and positive information to share. We hope these stickers help people get their audience’s attention– Kenia Mattis
As more cases rise some creatives are speaking to emotion. In times of crisis, design and visual messaging are more important than ever.
I feel at this time creatives should dedicate some time and create awareness through their skill set- whether through animation, motion graphics, graphic design or any creative gift of expression.
We are fighting against the ugliness of poor design communication but we can come together and create something impactful or emotional to drive the seriousness of the situation that’s in effect currently.
Yes some of us were laid off, some of us have lost revenue but let’s also bring hope as a community. -Keifer Simpson
— Keifer Simpson™: Design Ninja (@keiferwise) April 16, 2020
HEALING THROUGH ART
It is recognized that adult coloring activity has great virtues in our behavior and on the brain. Indeed, adult coloring will allow you to isolate yourself, to cut you off from the world for a pencil stroke. This is why many people call these drawings anti-stress coloring. In addition, the advantage of these colourings, is of course the possibility to remake them to infinity with new color palettes, and thus give them a whole other aspect. Hours of fun and relaxation to color these coloring pages for adults! At each mood, its colors!
Sue-Tanya hopes to inspire her generation to build their own online businesses. Photo Credit: Rockstaar
What is your dream job?
To launch my Creatives of the Future e-book, (to purchase, clickhere) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is website Designer and Blogger, Sue-Tanya Mchorgh.
What is your dream job?My current job is my dream job. The ability to create and earn from something I am passionate about is a dream come true for me . A lot of people are unhappy in their jobs. Not me. I love my job.
2. What Netflix series are you binging on?Blacklist
3. Favourite Influencer/YouTuber of all time?@Jadedarmawngsa
4. How has social media helped your career?My social media has helped me with advertising and getting targeted leads for my businesses.
5. What advice would you give others trying to make a name for themselves?Stay focused, have a game plan, a small circle of friends, get a mentor and follow your gut.
6.What is the last thing you liked on social media?Cat videos. I am obsessed with them.
7. Who is your hero? My mom. She did an amazing job raising me.
8. How did you get into blogging? I started blogging because I wanted an outlet to share my travel and entrepreneurial experiences.
9. Where do you see your career going in the next few years?I hope to perfect my current offerings, expand my businesses, hire employees and venture into coaching small business owners.
10.What inspires you to create?My customers and my competitors. I love seeing my customers happy. They encourage me to create and improve on my skills. So does the competition.
By the age of 17, Sue-Tanya Mchorgh knew she wanted to become an entrepreneur. She decided to study Business Administration but due to financial restraints, had to get a job and work overtime to pay tuition.
Juggling a 9-5 while going to school was hard work. Then she got laid off and didn’t have money to finish her studies. Thankfully, she was introduced to the world of working online as a virtual assistant and web designer. A virtual assistant, by definition, is an independent contractor who provides administrative services to clients while operating outside of the client’s office.
Today, she remotely helps clients with everything from social media, story and article writing, video editing, branding, and web design all from her home office.
Since she started in 2017, her client list has grown to include government institutions, realtors and even personal brands. She also owns an online fashion boutique called Suety’s Boutique where she sells her favorite fast-fashion finds.
Sue-Tanya modeled with Those Creative People for the launch of their Color Collection
Sue-Tanya considers herself a girl boss, which is basically a confident, capable woman who pursues her own ambitions instead of settling in life and hopes to inspire her generation through her motivational Instagram account @motivatedbysue.
Today, she’s also been able to live life on her terms by monetizing her social media platforms and carving out a niche as a content creator and blogger. On her website, www.suetanyamchorgh, she shares her opinion about everything from business to fashion. She’s worked with brands like Those Creative People, Kingston Creative, Jamaica Observer’s Take Style Out and the Ministry of Gender, Culture, Entertainment and Sport highlighting the 2020 Reggae Month activities.
She wants to help entrepreneurs and small businesses create their e-commerce sites, branding kits and social media content. She also teaches others how to become a virtual assistant.
Girl Boss Sue-Tanya is a web designer, brand specialist, and lifestyle blogger. She’s worked with brands like CPJ, Kingston Industrial Garage, Ministry of Culture, Gender, Entertainment and Sport, Those Creative People and others. You can learn about Sue-Tanya atwww.suetanyamchorgh.com
Jamaica has taken a blow from the COVID-19 pandemic sweeping the globe. Education, Farming, Fitness, Financial, Food, Manufacturing. You name it, they have taken a hit. Disney recently furloughed 43,000 employees from their theme parks alone in the United States. Geez, can you imagine 43,000 people who got paid to entertain kids, now have to go home to entertain their kids 24/7 and not get paid for it. Yikes Talk about irony.
In Jamaica some people are already being sent home without pay. In the local film arena Palace Amusement, the cinema monopoly in Jamaica has closed their doors till further notice. No more of those succulent salty hot dogs and buttery popcorn. Well, I have Act II Popcorn in my cupboard, so I don’t miss that as much, but those hot dogs though. Sigh, I digress.
Sadly, at a time when Filmmaking is experiencing a renaissance in Jamaica, Video Production crews are forced to stay home. A literal production hell nightmare.
JAFTA Propella
Award-winning Film Director Kia Moses being interviewed about her short film, “Flight.”
One programme that has been pushing the barrier with film is the JAFTA Propella script to screen initiative of the Jamaica Film and Television Association. In case you haven’t heard of it, it’s a great way for filmmakers experienced and inexperienced to get a “Buss”. The word “Propella” is just Patois (Patwa) for Propeller, meaning to move forward.
Every year around November they have an open call for submissions of film treatments (Basically a synopsis of your story…NOT A SCRIPT), a blind judging process shortlists 10 projects during its first round. After submissions of a draft script and other items, 4 – 5 projects are selected and are awarded (subject to certain conditions of course), a partial production funding grant, and each project’s above-the-line participants take part in developmental workshops, towards creating a short film. In case you don’t know what “above-the-line” means, it’s Hollywood talk for the people in charge like the producers, director and writer.
This programme started in 2016 and to date has yielded 14 short films which have premiered in Trinidad, France, South Africa, Atlanta, Guadeloupe, Germany, Florida and a bag of other places. Combined the projects have raked in over 20 international awards like the Black Women’s Film Network, International Du Pan African De Cannes, Nouveaux Regards Film Festival, GATFFEST Film Festival, Bentonville Film festival and we’d be here all day if I listed anymore.
One of the films, “Flight” written by Kia Moses and directed by Kia Moses and Adrian McDonald aired on HBO Zone On February 3rd of this year. “Origins” by Kurt Wright received local funding to create a 60 minute slot pilot episode. “Mango Wars” by Kyle Chin and “This City of Mine” by Danielle Russell both signed distribution agreements with “Kweli TV” an African Diaspora Video On Demand platform regarded as the Afro-Descendant Netflix or Black Netflix if you want to straddle the lines of political correctness.
This year’s JAFTA Propella submissions closed the end of February just before COVID-19 hit Jamaica and concerns grew as to whether the programme would be postponed or even cancelled. Thankfully that is not the case. Had a chat with JAFTA President Analisa Chapman and she said there is no cancellation. The productions may be delayed however the steps that take place before production starts will be conducted virtually. In fact, the virtual ball has already started rolling.
Normally the announcement of the first-round top 10 shortlist is announced face to face at JAFTA monthly meetings but this year we did it via Instagram Live which saw up to 80 people tuning in to see who made the cut. The first Script Consultation session has already happened online, and participants are currently preparing for the second-round interviews and final judging for the final four projects, workshops, script consultations and more will be done virtually.
The hope is that by the time all the steps leading up to production are completed, the restrictions on movement and gathering in public will be lifted. If not, the productions will simply have to wait until the situation clears up.
Even if we (Jamaica) did have the luxury of filming during this time, practically all the film festivals JAFTA Propella would target have postponed their events. There is no rush to meet any external deadlines. Yes, this delays this year’s delivery of films and exposure of emerging talent, but it also gives the participants more time to polish up the quality of their final film. Thorough preparation almost always produces better results. That and a good team behind you.
What’s Next?
In the meantime, I strongly encourage filmmakers to make use of the down time. Learn new skills. Collaborate online and find innovative ways to use technology and the internet to your advantage. Writers can still write. Producers can still prepare contracts, shot list and call sheets. Assistant Directors and Location scouts can still search for locations virtually in many cases and actors/actresses can rehearse online.
The show must go on, even if COVID-19 doesn’t go away. We must be prepared when that reality is before us.
Kevin Jackson is a writer, filmmaker and animator. He teaches Script Writing and Animation at the University of the West Indies, the HEART Vocational Training Development Institute and Northern Caribbean University. He currently serves as the outgoing President for the Jamaica Animation Nation Network and out going Marketing and Communications director for the Jamaica Film and Television Association. Oh, he is also the Vice President of the Jamaica Fencing Federation. No not chain link fence. Sword fencing. Yeah…that. Follow him @nivekproanimations
