To launch my Creatives of the Future e-book, (to sign up to receive it, click here) I researched creatives who are using their platforms to spread awareness about taking precautions in fighting COVID-19: including wearing masks, staying home and social distancing.
More and more everyday people are being diagnosed with COVID-19, critical resources are stretched, the very essence of our freedom is shrinking – and yet we are moved inward, to the inner space of our thoughts and imagination, a place we have perhaps neglected. Of all the necessities we now feel so keenly aware of, the arts and their contribution to our well-being is evident and, in some ways, central to COVID-19 confinement for those of us locked in at home. For some, there are more pressing needs. But momentary joys, even in dire circumstances, often come through the arts and collective expression.
People on social media are sharing favourite Apocalypse playlists, Netflix movies, TikTok videos and even artwork to reach out beyond isolation and share what they love.
Artists are also finding creative ways to keep people connected during a pandemic that keeps us apart.
Besides the usual IG lives, some Jamaican creatives are raising awareness by swapping physical performance spaces for virtual ones. Londie Murray teamed up The Fix, a podcast usually reserved for interviewing dancehall artists to live stream on their YouTube channel of over 111,000 subscribers.
VIRTUAL LIVE MUSIC SERIES: SUNDAY LIVE!
Sunday Live! is an online concert series that aims to give artistes the chance to reach an audience that they’re not able to physically due to COVID-19 restrictions.
They’re trying to raise funds to purchase masks to donate to the infirmaries in St. James and an orphanage & battered women shelter in Montego Bay.
Sunday Live! is sponsored by Sagicor Bank Jamaica, Rainforest Seafood, Buzz Caribbean, Pier 1, MDLink, John Swaby Entertainment, Orijin Juices and iCreate.
Watch the lastest episode with ft. Joby Jay, Royal Blu & Indie Allen –
COMMUNICATING SOCIAL DISTANCING
A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics. These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals
Art connects us to the foreign, the exotic and the impossible – but in our current context, it also connects is a means to educate. Phillip J Clayton created a Facebook frame to create awareness about social distancing. Click here to add a Facebook frame to your profile picture.
If the story about Covid-19 is told from a different perspective, the communication could focus on something deeper for greater impact…all groups of people are at risk, and can be infected or be affected in some way – Children will lose parents, it’s everyone’s duty to participate with the guidelines provided by the WHO, CDC and all relevant agencies and governments- Phillip J Clayton
SPEAKING IN THE LANGUAGE OF THE PEOPLE
Kenia Mattis the founder of ListenMi, an animation pre-production and design studio for diverse content created Fimimoji, which are free Jamaican Whatsapp stickers to help you share how you really feel in a creative way. From a mask emoji to the ever essential cleaning agent Dettal, there is something to share your expression of the reality of the virus.
We need to be socially distant while staying connected with those we care about. But how we communicate is as important as what we have to say. The team, led on this project by Jenille Brown, wanted to create Whatsapp emojis to help people share important messages the way Jamaicans can; with creativity and vibes. There’s lots of serious and positive information to share. We hope these stickers help people get their audience’s attention– Kenia Mattis
As more cases rise some creatives are speaking to emotion. In times of crisis, design and visual messaging are more important than ever.
I feel at this time creatives should dedicate some time and create awareness through their skill set- whether through animation, motion graphics, graphic design or any creative gift of expression.
We are fighting against the ugliness of poor design communication but we can come together and create something impactful or emotional to drive the seriousness of the situation that’s in effect currently.
Yes some of us were laid off, some of us have lost revenue but let’s also bring hope as a community. -Keifer Simpson
HEALING THROUGH ART
It is recognized that adult coloring activity has great virtues in our behavior and on the brain. Indeed, adult coloring will allow you to isolate yourself, to cut you off from the world for a pencil stroke. This is why many people call these drawings anti-stress coloring. In addition, the advantage of these colourings, is of course the possibility to remake them to infinity with new color palettes, and thus give them a whole other aspect. Hours of fun and relaxation to color these coloring pages for adults! At each mood, its colors!