Kristia Franklin: Stylist Capitalizing on the TikTok wave, #DontRushChallenge

Stylist Kristia Franklin aka MyRepeatOffender uses her personal brand to attract business and brand partnerships.

To launch my Creatives of the Future e-book, (to purchase, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. 

  1. What do you do for a living? Owner of @tiaclothesgirl, an online store and a stylist. 
  2. How many followers do you have? 8497 followers
  3. If you could eat any type of food (right now) what would you buy?  Several! Green Thai Curry shrimp from Tamarind, pasta from South Ave Grill, Avocado Spring roll and fried ice cream.
  4. What is your dream job? My dream job is what I’m doing now but on a larger scale and with more free time to travel for luxury and philanthropic opportunities. 
  5. What Netflix series are you binging on? Just finished Ozark.
  6. Favourite Influencer/YouTuber of all time?  I don’t have one to be honest. Just several I like for different reasons. 
  7. How has social media helped your career?  It started my career actually. Instagram has made tiaclothesgirl possible and it has also made my personal brand possible as well. 
  8. What advice would you give others trying to make a name for themselves? Just be true to yourself. Show people the real you. 
  9. What is the last thing you liked on social media? A pic of a bad ass outfit. 
  10. Who is your hero? Jesus Christ
My Repeat Offender’s before look for the #DontRushChallenge where she uses the makeup brush as a metaphor to transform her look.

A sudden wave of challenges have started during this whole COVID-19 pandemic, as more people are flooding to TikTok, the leading destination for short-form mobile video—which now boasts over 800 million users worldwide. TikTok is an app for making and sharing short videos. The videos are tall, not square, like  Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side.

Creators have access to several filters and editing features. Challenges are quite popular but one causing a stir is the #DontRushChallenge.Various iterations of the #DontRushChallenge include different songs that feature moms,health workers, men, makeup artists, and different nationalities.

My Repeat Offender’s shows you can dress up even if you’re at home

The #DontRushChallenge is a scenario where creators transform from homely to glam to the popular song, Don’t Rush by U.K. rap duo,  Young T and Bugsy while “passing along” a makeup brush used as a metaphorical baton.

Stylist Kristia Franklin, otherwise known as @MyRepeatOffender on Instagram has joined the many other creators in the  #DontRushChallenge by participating in not one, but two of these challenges.

Follow MyRepeatOffender on TikTok

She has collaborated with other creators @cocoislandgal @_ashleycarla, @leighnic, @iam_brandii, @jobyjaymusic, @piavonique, @ruthxrobby, @ashleysaige, @mynamesdora_ , @daanielle.xo, @suebie__, @a.swappstyle, @jenequep. They chose to do the final video to a song produced by @toniochromatic that went viral on social media.

The other #DontRushChallenge she created with her high school friends, which also went viral.

“This #DontRushChallenge has allowed me to collab with other creators,  and keep a connection to my followers. I’m used to getting dressed up and going out and since we’re on curfew due to COVID-19, this is my way of still having that outlet.  I love playing with makeup, getting dressed up and showing different looks, so the challenge was just a fun way of doing that!” she said.

Many creators are doing this, by recording and sharing their videos via WhatsApp, compiling and editing them in TikTok, which has features to make the 26-second video seamless.

Just like any other fashion-focused creator, Kristia has capitalized on this trend by posting her style looks, many of which she recommends to her clients.

Since COVID-19 lockdown, her usual brand partnerships have been on hiatus but this hasn’t stopped Kristia from keeping relevant in the space. 

Kristia doesn’t have 100,000 instagram followers, nor does she own a blog or YouTube channel and yet she’s been able to monetize her social media platform. How does Kristia manage to do this?

Franklin, who was crowned Campari Pop Style’s Most Stylish Female after an island-wide search in 2017, has always been a solo-preneur. She joins a generation of creatives who make more money living their dream than working at a job to survive.

Even as a child Franklin knew that she wanted to be an entrepreneur, “One day we were going to Portmore and I told my mother I wanted ice cream and she told me if I sold one shirt I would get it. I sold three, and from there I knew I wanted to be in sales.” she said.

After attending the University of Technology (UTech) Jamaica, Kristia started selling fast fashion clothing she bought on her travels through her website. Using social media to drive traffic to her website, Kristia would use models to create fashion editorial style photos.

“This created a lot of buzz and my following grew,” Kristia said. However, Kristia also used her personal brand as well by posting three different ways to wear an outfit, hence her Instagram name, My Repeat Offender.

By creating eye-catching, brightly colored, edgy looks, Kristia has drawn the attention of many, with clients ranging from party-goers to businesswomen. She’s worked with Miss Jamaica Universe 2014 and model Kaci Fennel, model and marketer Jeneque Pinnock and publicist and former television producer Alison Moss-Solomon to name a few.

Kristia is known for creating a memorable look that will have photographers begging to capture as soon as they arrive to the event.

View this post on Instagram

Vitamin sea 🌊

A post shared by Kristia Franklin Stylist (@myrepeatoffender) on

She’s also been able to monetize with her social media platform by establishing partnerships with local brands. Working with these companies have allowed her a lot of creative freedom, as most brands want a message that feels natural and seamless.

She does this by creating posting photos of herself in exotic locations both in Jamaica and internationally. This garners many likes and a lot of engagement. “It is my online picture book which allows me to capture the essence of my trips whether I’m on vacation in Bali or taking a road trip to the North Coast.” she says.

Kristia continues to think of ways of keeping her brand relevant during this time by sharing her passion for fashion.

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