Life in the Time of Corona (Beer, Not Virus)

Ever since I designed the uniforms for the popular hipster Ja Mexican restaurant, Chillito’s a few years ago, where we swapped Corona for Chillito’s, I’ve been loving the Corona Beer logo.

But on February 28th, Time wrote at the onset of the Corona virus outbreak that,

“Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association.”

We saw the memes…

Don’t think we Corona Beer Lovers didn’t notice.

For those living under a rock, Corona Extra is a pale lager produced by Cervecería Modelo in Mexico and owned by AB InBev in Belgium and distributed locally by CPJ Limited. It is one of the top-selling beers worldwide. Corona is commonly served with a wedge of lime or lemon  around the neck of the bottle to add tartness and flavour.

There are some spin-offs

We like it with some passion fruit. Buy it here

I also love this…

Beer drinkers unite! Show your love for Corona!

And this..

So do like the pillow says, here

So relax and hold my Corona….

Buy this Corona Ugly Sweater T-shirt here

In the beginning of March, Fast Company wrote,

“The company also pointed to IRI retail sales trends data showing that sales of Corona Extra actually increased by 5% in the four-week period ending February 16. So you know, scoreboard.

Perhaps the most valuable asset that any marketer can have is earned media—coverage and brand promotion achieved via free coverage and conversation whose value far outstrips any official media investment. Corona has found itself the unintentional beneficiary of perhaps the worst kind of earned media a marketer could imagine. Saying nothing goes against just about every natural instinct of any marketer. In this case, the silence is as refreshing as a beer with a lime in it.”

– Jeff Beer, Fast Company

Do you think the company handled the fiasco appropriately or not? Often in these delicate situations, it’s better to be silent than speak before it’s time.

Either way, in this time of quarantining,I wish I was on a beach with one right now.

Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.

One thought on “Life in the Time of Corona (Beer, Not Virus)

  1. The info on Corona Beer lager beer is very insightful, I never knew it was a Mexican product. Everyday you live and you learn. I believe this could be a plus for the manufacturers, but they will have to put a very positive PR spin to novice like me wanting to drink that brand of beer. It makes me think if I was in advertising I would have folks looking at it as the beer of choice one taste of corna makes you hooked for life, it’s the beer that’s hard to not like or get away from in terms of taste and flavor. Similar to Jamaica Redstripe folks constantly say “Nothing but a Cool, Cool Redstripe” or “Come to Jamaica drink a Redstripe and feel alright”. In the end if I see a man or woman drinking Corona after a treatment is had to get rid of the virus I will be of the opinion that this individuals are unbeatable and strong in character . In essence you wouldn’t want to mess with an individual who has connections with Corona.

    Liked by 1 person

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