Ever since I designed the uniforms for the popular hipster Ja Mexican restaurant, Chillito’s a few years ago, where we swapped Corona for Chillito’s, I’ve been loving the Corona Beer logo.
But on February 28th, Time wrote at the onset of the Corona virus outbreak that,
“Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association.”
We saw the memes…
Don’t think we Corona Beer Lovers didn’t notice.
For those living under a rock, Corona Extra is a pale lager produced by Cervecería Modelo in Mexico and owned by AB InBev in Belgium and distributed locally by CPJ Limited. It is one of the top-selling beers worldwide. Corona is commonly served with a wedge of lime or lemon around the neck of the bottle to add tartness and flavour.
There are some spin-offs
I also love this…
So relax and hold my Corona….
In the beginning of March, Fast Company wrote,
“The company also pointed to IRI retail sales trends data showing that sales of Corona Extra actually increased by 5% in the four-week period ending February 16. So you know, scoreboard.
Perhaps the most valuable asset that any marketer can have is earned media—coverage and brand promotion achieved via free coverage and conversation whose value far outstrips any official media investment. Corona has found itself the unintentional beneficiary of perhaps the worst kind of earned media a marketer could imagine. Saying nothing goes against just about every natural instinct of any marketer. In this case, the silence is as refreshing as a beer with a lime in it.”
– Jeff Beer, Fast Company
Do you think the company handled the fiasco appropriately or not? Often in these delicate situations, it’s better to be silent than speak before it’s time.
Either way, in this time of quarantining,I wish I was on a beach with one right now.
Disclosure: Please note that some of the links above may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I recommend only products and companies I trust and the income goes to keeping the site up and running.