The reasons why you might be resisting building a website for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money.
According to Hootsuite’s We Are Social 2019 report , released for in January of last year , 1.58 million of Jamaica’s 2.9 million population are active internet users. The median age online is 31 years of age, and they like to shop!
1.You Need to Be Discoverable in Search Engine Results
People don’t just browse the Internet to discover companies they want to do businesses with; more specifically, they visit search engines. Google is the number website for Jamaicans, and when they search with keywords, you want your business to be on the first page. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.
So, you need to have a search-optimized company website that can rank well in search engine results. This will ensure consumers are able to find, and connect with, your business.
2. It Can Help You Build Credibility
The 21st century consumer is a skeptic; and they like to look at reviews and testimonials. Having a good website instantly boosts your credibility as a legitimate business.
First impressions matter and websites allow you to make a very strong impression with a well designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd!
3.Your Website Stays Open 24 Hours Per Day
Unlike your business, which most likely does not operate or communicate with customers after-hours, your website stays open 24 hours per day, 7 days per week. This means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide helpful information, serve as a point of contact or even allow customers to make purchases or submit orders.
4.Your Competitors Probably Have One
Most small businesses don’t have their own website. Majority of small businesses DO have a presence online like social media, and it’s likely that your competitors have a website that is appealing to people in your area.
If you want to stay relevant and competitive within your field, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.
“If your business is not on the internet, then your business will be out of business.”Bill Gates
5. It’s not as hard, or as expensive, as you think
You don’t need to be tech savvy to get a website. I can create a custom site for a reasonable cost.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.
To summarize… You need a website, and it’s easier than ever to get one.
In the 21st century, every person including a person should have a site. I have packages avaialble at my company’s website, The StorytellerAgency.co and there is a massive opportunity to help grow your business.
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.
It’s easy to be a better business. Get a website.