I was invited to be a panelist at the 7th Annual Jamaica Music Conference to discuss the social and Emerging Media for the future of reggae and dancehall music. I was invited because we are currently running an influencer campaign for the Ministry of Culture, Gender, Entertainment and Sport’s Reggae Month’s activities, highlighting some of the great cultural activities and special events on the schedule.
The panelists were on the new media side: Ari Hammond and Naro Hart, Hosts, of The Fix Podcast on YouTube and representatives of traditional media: Ellen Khoelings and Pete Lilly from the popular German-based reggae magazine, Riddim Magazine. And me, the Founder of Love Not Likes, a blogger/influencer network. Although Love Not Likes is fairly new, I’ve been working in marketing and communications for over a decade and so I’m familiar with both mediums.
It was a great opportunity for me to show that they are also different kinds of non-traditional media platforms like CaribVoxx, KingstonCityLife, Haute People and LuxuryJa, dedicated to creating great local content that can also connect with the Diaspora.
Watch part of the discussion on OnStage’s YouTube channel.
Correction: YouTube is number two, not number the number one social media channel.
ABOUT JAMAICA MUSIC CONFERENCE
This is a sponsored post by The Ministry of Culture, Gender, Entertainment and Sport for Reggae Month. All reviews and opinions expressed in this post are based on my personal view.
Jamaica Music Conference is the preeminent music conference that connects music artists, creatives, and entrepreneurs globally with the who’s who in the Jamaica music industry. Now in its 7th staging, the JMC provides an opportunity for independent music professionals to network and collaborate with industry peers, seasoned professionals and creatives, showcase emerging talent,and learn best practices and gain insights into the ever-changing business of music, through relevant panel discussions and interactive workshops.