“So great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”
― Seth Godin, Tribes: We Need You to Lead Us
On Sunday, November 24th, Andrea Dempster-Chung of Kingston Creative, asked me to make a presentation on YouTubers in Jamaica. I wanted the presentation to be informative and to tell the real story of the Jamaican content creator community.
Hootsuite released a report in January 2019 on the Digital Report on some of social media statistics. View the full report here.
After introducing myself and explaining some of what the Love Not Likes community is doing including our experiences and positioning micro-influencers to the forefront, I explained that they are able to monetize their platforms which less than 10,000 followers. I discussed how using micro-influencers brings an authenticity as they are more likely to work with brands that they actually like and not just for money.
Micro-Influencers also are usually less expensive and their engagement is usually good because they are more likely to take the time to build their community I.e answer questions and respond to comments.
So now some the trends. I put the YouTubers into categories namely: