Why use a Micro-Influencer to Showcase your Brand?

In 2006, long before the term “influencer” was coined, I started a t-shirt line called Sprawl Tees. One of the tactics used was to invite people of influence to “rep” the brand. Everyone from musicians to socialites helped us reach thousands of people from as far as Japan. With Sprawl, I developed the brand’s story which was focused on the young, fun, hipster side of Jamaica. As a formally trained graphic designer, I designed every t-shirt. I also developed distribution lines in key areas: Kingston, Mobay and Negril. I sold online to the US, Canada and Europe.If you want to take a trip down memory lane, go here.

What is Love Not Likes?

Fast forward to present day, I launched Love Not Likes six months ago and the impact has been amazing. What is Love Not Likes? An micro-influencer/blogger-centric experiential marketing agency. We create curated experiences for YouTubers, content creators, bloggers and micro-influencers. Just for clarity, for those who aren’t familiar with the different definitions: Content creators are people who take pictures and videos, where as bloggers are those who have a website with articles but may also use imagery. Some have both photos and video, but not always. YouTubers exclusively create video content.

We’re all about inclusivity, meaning, anyone can join and be a part of the community as long as they have at least 1,000 followers. We’re a diverse group from all different niches and backgrounds, ranging from travel to beauty and lifestyle. If you want to join our community, sign up for our mailing list here.

So far, we’ve been to Monkey Island/Frenchman’s Cove and Worthy Park Estate Rum Tour. We’ve also been invited to cover events such as Kingston Creative’s ArtWalk, the opening of Gloria’s Seafood in Ocho Rios and KIG’s Jeep Wrangler Launch.

cpj glinter sutanya mchorgh

Some of the brands we’ve worked with include CPJ (Lifespan, Glinter and Energice), Those Creative People, Worthy Park Estate Rum Tour, Worthy Park, Rum Bar, Herboo Botanical, National Bakery, The Label Snob, Cafe Dolce, Oak Wine Cocktail Lounge, Sun Factory which distributes Ipanema flip flops and Grant Foster sunglasses.

Here’s what TCP had to say about working with us:

“We were looking for some great content for our social media marketing efforts, without having to do it ourselves (arrange a photoshoot, get all the talent, etc.).

LoveNotLikes helped us get great content with a variety of locations, talent and content ideas, to use without us lifting a finger.” – Marc Gayle, TCP

Here’s what full-time travel blogger Jhunelle J of simplylocal.life had to say about working with us: Through Love Not Likes, I’ve met and enjoyed the company of multiple fellow content creators. Mixing work and play has enhanced the experiences offered, while providing valuable opportunities to work directly with both established and upcoming brands

Jhunelle J. from http://www.simplylocal.life

I’ve always wanted to work with brands on social media ever since I was motivated to start a blog in 2019. Love Not Likes gave me not only my first few brand collaborations but also community where I could learn and network
with other bloggers who are inspiring and hardworking. Tahjaera of livingtheMacLife.blog

I am so happy I found this group. I met some wonderful people in similar fields and it’s been a pleasure learning about them and their journey. I also enjoy working with the brands that are affiliated with Love Not Likes. I am excited for what the future holds and other amazing trips with Love Not Likes. SueTanya Mchorgh, blogger

What is a Micro-Influencer?

We’ve helped micro-influencers, ( micro-influencers are anywhere from 100,000 to 1,000 followers) mostly under 5,000 followers, to create content for their blogs and IG pages, grow their following as well as help them connect with brands. These brands in turn have shared the content and tagged the influencers, helping them to raise their profile and followers.

In the age of the saturated influencer market in Jamaica, it’s important to establish that there are alternatives. Why pick micro-influencers to showcase your brand? Micro-Influencers offer more credibility, they’re more likely to respond and interact with their followers and guess what…build a community!

Going with a larger influencer or endorser can cost you thousands, just for one post.

So, unless you are a huge brand, that just may not be realistic or worthwhile.

A micro-influencer is much more affordable. It all depends on the number of followers and engagement.

With Instagram removing the likes button, the metrics will now be focused on shares and engagement, and ultimately conversions/sales. Bloggers also help search engine optimization and can be a permanent link to your website.

If you’re interested in partnering with us, please send an email to lovenotlikes@gmail.com. Also follow us on IG here.

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