There are a few social media trends I’m predicting for 2019. Here goes:
Using influencers is nothing new to the game, yet marketing companies tend to go for the same 5-6 influencers thinking that will reap rewards because of their large following. What is happening in the market is because these influencers are spitting out product driven messages, sometimes daily, followers are not responding as well because it’s just too much. Here’s where the idea of micro-influencers comes in, by using influential people who are aligned with your niche market, you can have a deeper connection with your target audience. These micro-influencers may have 10,000 followers or less but the people who follow them are much more interested in what they have to say.
I don’t know if it’s because social media is taking over our lives but the expectation from consumers has become so high that if they message a company on social media, they expect a response in real-time. It’s just the world we live in – no one has the time to wait. People want their problems solved and their needs met, now. Companies will now have to pay someone to cover their customer service queries 24hours a day. It is no longer an option.
We saw how IG stories prompted Facebook to incorporate stories into its platform. The use of stories has allowed brands to connect in a meaningful way with polls and actual stories related to their products. These stories will now have to be more interesting and thought-provoking to encourage a response from viewers. It will also have to be interesting enough for them to go to the page and like and interact with your latest post.
Personal branding aligned with the business
Particularly with smaller businesses, you will see the benefit of humanizing the head of the company to help elevate the brand. This isn’t new in the world of PR but it certainly helps to create a personal brand online for a CEO. (I’ve been saying this for years) It has worked wonders for the likes of Josh Altman, Steve Bartlett, Grant Cardone and Gary Vaynerchuk. This tactic has taken the form of webinars, podcasts and even YouTube channels. By humanizing the face of the brand, it brings people closer. People buy from who they like and trust.
Video is still paramount
According to research by Wyzowl, 97% of marketers say that video has helped increase user understanding of their product or service, and 76% indicated that it has helped increase web traffic and sales. Video isn’t going away anytime soon but brands who haven’t been paying attention to it before will now hop on board as they see the value and importance of it.
I have outlined the Must haves for Instagram going into 2019 here