Branding is More than a Logo

n-5-packshot-default-125530-8801294680094Chanel is one of the most iconic brands in the history of the world. The logo hasn’t changed or been updated since its inception. It was created in 1925 by the owner of Chanel empire, Gabrielle Coco Chanel herself and is basically her initials. Her brand is a champion for the feminist cause hence their association with strong women like Marilyn Munroe and Nicki Minaj.

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But it’s so much more than that. The inventor of the little black dress (LBD) and Chanel No. 5, her products will still be in high demand years from now.

chanel-suit

All the brand elements scream luxury. From the entrance to the stores, to the branding, to the ad campaigns –they all symbolize one thing, sophistication.

 

But great brands are more than just the logo and the branding. They’re built on story telling. Coco Chanel, grew up alone in an orphanage and fought her way out of poverty to success. The communication built on her journey to success, is why her quotes are posted by modern women everywhere, and the iconic Chanel suit is a staple in every successful woman’s wardrobe.

So ask yourself do your customers know your brand’s story? When customers fall in love with a brand its because it connects with them on an emotional level, it makes the brand stand out.

What do customers think of your brand? A lot of people think that creating a brand for your business just involves designing a logo. And although a logo is an important statement its not the only thing to consider.

Do you need help creating your brand identity? It’s not as complicated as it sounds.

Before you begin the design stage of your logo, here are a few things to consider:

Define your brand

What do people like about your product or service? How does your product or service stand out in the marketplace? The first step is to define your brand. Think of it as having a personality. People are attracted to your personality by the colors that you use, your choice of words, the images that you select for your graphic design materials, the designs that you use for your signs and of course, your logo.

 

The brand identity depends on your target audience

Your brand identity also depends on who you are trying to reach. If your customers are the youth market, you may want to use fun colors and catchy phrases. If your customers are a niche market, you may want to use a more technical language that is applicable to the industry.

These tips are valuable in helping you create an brand identity that suits your messages and appeals to your target audience. Professional help can make all the difference.

 

 

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Published by

kesigardner

This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

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