Ever since my thread on twitter about personal branding, people have been asking for a blog post. It seems timely to start the new year. The new year is always about new beginnings.
Your brand is your reputation. How you are perceived online is just as important (if not more important) than how you are perceived offline.
Here are a few personal branding tips:
- Your brand is your story: I find it interesting that many people don’t share what they do for a living on their social networks. Most use it for their passions, gossip and jokes. Which is all great and all but shouldn’t you be using your networks to share a little bit more about yourself? If you are self-employed or are seeking a promotion at work, start thinking of yourself as a brand. No matter what you do for a living more and more what we share on social media reflects on us. Employers look at your social networks before they choose to hire you. Remove any tagged photos of you in any comprimising positions or just make sure those types of pictures are private.
- Decide what you want to portray: Just as you would create a strategy for your business or marketing plan, so too should you create a plan for your personal brand. How do you want to be perceived? What are your goals? Your passions? Make short term goals and long term goals. And put plans in place to achieve them.
- Secure a personal website domain in your name: A part of managing your online reputation is making sure that your name is secured. Just think back to when someone secured Portia Simpson Miller’s domain name and redirected it to Gleaner’s website showing an article about the PNP facing funding problems. Not pretty.
- Offer distinct value: Remember people don’t want to feel like you are advertising to them, so try in ways that are subtle to give advice or tips in your industry without pushing things down people’s throats. Figure out how you stand out from the rest.
- Start a blog: Here you can give a more detailed opinions and advice about your industry. That way people can opt-in to getting more in depth information if they choose. Be sure to share on your social networks. Try to blog 2-3 times a week. As more of your information is shared, so will your profile.
- Take professional photos to share on your social networks: Not just for Linkedin, professional photos can be used on other networks as well. Use these for your profile pictures.
- Fix up your resume and Linkedin profile: Write a bio with a description of your work experience and some of your professional goals. Make sure it is concise and strategic in representing you in the best possible light.
- Create a logo of your name: Create a logo of your name and make business cards with your social networks and contact number. This way people will remember you and can easily reach out to you when they need to. Business cards are still relevant and memorable.
- Use your social networks to tell a story about you as a person, your goals and yes, your industry:Tell a story and have fun! Use Instagram to share interesting pictures and quotes, twitter for blog posts and micro-blogging and facebook to connect with people in your network.
- Remember offline is just as important as online: Online is great and all but face-to-face is also very important in getting your personal brand out there. How you dress, how you greet people and the things you choose to discuss are all representative of who you want to portray.
If you need help with creating a personal brand online, I can help to enhance your personal profile. Please feel free to reach out to me via social networks or email me at firstname.lastname@example.org