Day 2 had a much more in depth breakdown of creating winning social media strategies and there are several things I can share about what I learned but for me the mainstays were the following:

Create a compelling story: When thinking about your content strategy bear in mind that people appeal to positive, compelling stories. Make sure to think of the post as a conversation between the brand the customer. Speak in the voice of the brand– a voice that speaks to its personality and in the way that they can understand. This sets you apart from the noise and helps to build the brand’s story.

Best Times to Post: Now depending on the content you can determine what the best time to post for each platform. However, the times that people are most likely to see your posts are:

Twitter 12-3 pm Monday-Friday, 5-6 pm Wednesday

Facebook: 12-1pm Saturday-Sunday, 3-4pm Wednesday, 1-4pm Thursday-Friday

Instagram: Anytime Monday-Thursday, except between 3-4pm

What works in Jamaica: Jamaica is a special place with its own culture and sayings. With that said be sure to play on the few things that appeal to the Jamaican audience, which are  are culturally relevant like for example, sports–which is very important to the average Jamaican.

If you want to learn more about social media and how to create a winning strategy, I highly recommend this course. It goes into detail which is quite helpful.