Measurement of Social Media
When we look at all the stuff brands are doing online to get attention above all the noise, we need to look at innovative ways to stand out in a crowd. However at the end of the day, it comes down to the ROI (Return On Investment).
As we look at the ROI of social media to dictate how a campaign is successful or not, we must also look at the KPIs (Key Performance Indicators) :
Is the campaign successful in terms of getting the traction it should?
Are we getting a “buzz”?
Are people sharing organically?
Are people talking about it online as well as offline?
Brand Loyalty & Sales Spike
Surely, the impact of a campaign is no longer in just how much likes it receives. We also need to look beyond, not just if it is resonating with the target but if there is an increase in brand loyalty and ultimately, sales.
