With the immersion of cyber attacks wreaking havoc on the world, especially in the US lately, (The U.S. personnel chief just resigned after a data breach, causing personal information of employees and family members to be disclosed) are mobile wallets or the future of online banking truly safe?
Mobile Internet Usage Growing
I’m not a techie, but try to keep abreast of the varying technologies, particularly as it relates to Jamaica’s advancements. According to the Statistical Institute of Jamaica Population Census (published in 2011) and the World Economic Forum: The Global Competitiveness Report 2014-2015, 75.50% of Jamaica’s population have a mobile phone but have never used mobile internet. However, 14% of those people are accessing the internet using their mobile phone and this is increasing as more wi-fi hotspots become available and people are catching on to the convenience of it.
Once they start to come to depend on their mobile as we know many of us have, it may be safe to say that mobile wallet will be more convenient for most than even internet banking. With varying threats on our cyber security in Jamaica (a few weeks ago JIS and some other government agencies were hacked) how can we know for sure mobile wallet will be considered safe?
Right now the latest mobile wallet on the market is Connec, which allows you to pay for bills, send money to other people, even top up your phone! No bank account needed. However, with 8.4% of Jamaica’s population using internet banking, what motive would a Jamaican have to use the services of a mobile wallet?
Majority of Jamaicans still Trust Traditional Banking Methods over Internet Banking
As much as Jamaicans will say that they don’t trust that our banking services have the safety measures required to prevent hacking, and still prefer the old methodology of going to the bank and standing in the line to do their banking, some would argue, that’s really not a bad thing after all.
Have you ever heard of the MTV show, “Guy Code”? It’s a basically a show that discusses things that appeal to men, everything from, “how to break up with a girl” to hygiene tips and the list goes on.
Online Influencing Offline
A few Jamaican friends decided to come together to start their own online tv show, called “Bredrin Code”. What makes this even more interesting is that it’s not just for laughs. These kids are using the show to promote their party on July 30th at the Quad. This shows the ingenious way online can influence offline. Watch one of the episodes below:
Everybody’s wondering about this #EveryMickleMekaMuscle Challenge. What is it about really? Well it’s pretty simple, each day this month Bikram Yoga is challenging you to “strike a pose”! A yoga pose that is. Very similar to the days of planking, this challenge also invites you to take the time to practice your yoga poses.
Strike a Pose
It’s a great initiative to get people active as well as, great exposure for Bikram Yoga. Take a picture every day this month of your pose using the hashtag #EveryMickleMekAMuscle.
When we look at all the stuff brands are doing online to get attention above all the noise, we need to look at innovative ways to stand out in a crowd. However at the end of the day, it comes down to the ROI (Return On Investment).
As we look at the ROI of social media to dictate how a campaign is successful or not, we must also look at the KPIs (Key Performance Indicators) :
Is the campaign successful in terms of getting the traction it should?
Are we getting a “buzz”?
Are people sharing organically?
Are people talking about it online as well as offline?
Brand Loyalty & Sales Spike
Surely, the impact of a campaign is no longer in just how much likes it receives. We also need to look beyond, not just if it is resonating with the target but if there is an increase in brand loyalty and ultimately, sales.