With the Jamaican blogging community steadily growing and brands trying to find new and innovative ways to engage, marketers need to go beyond traditional media.
Here are a few of my favorite bloggers by category:
Fashion & Lifestyle
1. Natasha Leeds is a young, stylish fashionista who blogs about her fashion and natural hair journey. With over 16k followers on Instagram, she has the potential to reach a wide audience. Best for 16-25 yo. Great for fashion designers, retail and department stores, lifestyle and cultural events, natural hair and beauty products. *Updated: Natasha moved to Miami but visits Jamaica every year.
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If #YouAreA n #OOTD poster …. Something new is coming from @samsungcrbn which will make daily posting more fun 😊 stay tuned 💃 _______________________________ What I wore to church today. FYI Black ankle strap shoes look better over black leggings for short girls. Doesn't cut the leg.
2. Natalia OH: is a mother of two who blogs about Fashion, DIYs and Lifestyle. Best for 25-40 yo target, Twitter Followers: 5k, Instagram Followers: 8k. Lots of #OOTDs! Winner of the 2012 Jamaica Blog Awards for the Best Beauty and Fashion Blog and is a Gleaner Lifestyle contributor.
Best for fashion designers, retail and department stores, makeup and beauty retailers, restaurants, lifestyle and cultural events and lifestyle brands.
*Updated: Nataliah is now Marketing Manager for Maxie stores.
3. Lauren O Lauren has been around for long time (see previous post on our interview with Lauren O Lauren). She moved to the US couple of years ago but still has a strong following in Jamaica. Best for 18-30 yo hipster, Gen Y group.Talks a lot about weave! Twitter followers: 6k, Instagram: 7k. Over 5,000 subscribers on YouTube. Best for tech companies, fashion designers, lifestyle and beauty products and services, fashion and retail outlets. See her most viewed blog which has over 21,000 views.
*Updated: Lauren lives in California with her husband and dog, Henry.
4. On Orange Street: Lifestyle blog for the life and style of young Caribbean women. Co-founded by Afayah Pendergrast and Monique Kennedy. The content is vivacious! They blog about budgeting and career building. Won the 2014 Caribbean Blog & Social Award for Best Lifestyle Blog. Small following on social networks but there is potential for growth.
Best for banks and insurance companies, the automotive industry, fashion designers, boutique shops and furniture stores, lifestyle and cultural events and lifestyle brands.
*Updated: This group no longer has a blog together but both are doing well as individuals.
5. Irie Diva: is lifestyle Jamaican blogger who writes about a variety of topics including recipes, hair and beauty products and cultural events. Oh and her munchkin! Twitter Followers: 3k Instagram followers: 1k
Best for cultural and lifestyle events, ital/vegetarian products, natural hair and beauty products, travel and leisure, kids
6. Chunchi is a YouTuber who averages over 500 views per video. She vlogs mostly about her makeup skills and reviews beauty products both Jamaican and US based. Twitter Followers: 4k, Instagram Followers: 1k. She would be a great advocate for makeup and natural beauty products.
7. Jessica in the Kitchen won 2014’s Caribbean Blog and Social Media Award for Best Food Blog. Creates innovative, vegetarian recipes fit to be in any food magazine. With beautiful imagery, this blog would be great to feature natural food and drink products. Twitter: 1.4k, Instagram: 1k
If you know any bloggers who you think should be featured, let me know! I’m always looking for new bloggers to follow!