How you tweet @Tessanne tells so much about you

@Tessanne has captured Jamaican’s hearts over the past few weeks with her musical renditions on The Voice. Many Jamaicans at home and abroad have rallied together to support her through social media.

Several companies have also jumped on the Tessanne train, sharing Jamaica’s sentiments of love and support.

However, when a brand or company’s social media manager gets so caught up in the competition and forgets who they are representing – where do you draw the line? Are companies or brands entitled to express a clear distaste for a particular contestant or song?

I understand the need for engagement,  but posting negative comments about other contestants is very unprofessional. Companies shouldn’t show dissatisfaction so intently that they risk alienating their core audience. Remember, you are managing not only reputation, you are representing Brand Jamaica.

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Published by

kesigardner

This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

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