Jamaica Tourist Board: Taking Smiley Face to the Streets

Courtesy of Jamaica Tourist Board Facebook Page
Courtesy of Jamaica Tourist Board Facebook Page

On November 15th, 2013, Jamaica Tourist Board took to the streets of Time Square, New York releasing a massive yellow giant stress ball, with the caption that read,” The Giant Stress Ball, A little gift from Jamaica.”

This giant stress ball boasted a big smiley face which has been synonymous with happiness and peace for decades. It was actually invented by a man named Harvey Ball in 1964. Since then, the smiley face has gone on to be on t-shirts and  in movies. So what better way to show people that the best way to release the stress of their everyday life is to take a trip to Jamaica?

This is exactly what we need. No pictures of a blue sky, or people smiling and swimming in the sea– just a big yellow smiley face staring right at you in the middle of the chaos of Time Square.

And what was even more nifty were the party favours that were handed out that read, “You don’t need a ball. You need an island.”

When you talk about Brand Jamaica, showcasing Jamaica’s attributes is one thing (the sun, the sea, etc.) but appealing to someone’s basic need, such as relieving stress is something that can be appreciated by just about anyone.


Published by


This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s