Facebook: The New Bible for Marketers

Many employers have a strict no Facebook rule in the workplace but when you work in the world of marketing, isn’t being on Facebook crucial to learning about your brands? It’s a lot like research– it is essential to know what brands and their competitors are doing online.

Photo Courtesy of Mashable


More and more the integrated marketing approach is the strategy for many brands who have a tight marketing budget. With traditional media not getting to their core target audiences, why not exercise the right to new media?

Facebook is more informative than your traditional media as its customized to fit your interests. From births to obituaries, weddings to anniversaries, birthdays and other social events of the season– Facebook shows you what the brands you love are doing in every capacity. From sale promotions, product launches and brand building efforts, it’s all on there.


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This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

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