Using Social Media Wisely

Photo Courtesy of Plumbine Management


Social media is not a strategy. Anyone who tells you that doesn’t know what they are talking about. It is a means to reaching your ultimate goal.

Depending on your target audience, you may want to use different channels to spread your messages.  For example, if your target audience is the 45> age group, perhaps it might be better to use direct-mail or e-blasts, as many people in that age group are not actively online.


1. Use other ways to get your message across as social media will only attract a small percentage of your target audience.

2. Social media should support the over all message in your campaign

3. Interaction with your followers is the best way to gauge the success of the campaign

4. Target the Influencers, as these are the ones most likely to distribute the message to the non avid users of social media platforms

We are still developing this idea of social media, and the way we interact over the internet is rapidly changing. Facebook seems to have become an infrastructure in our lives, but many people will tell you that even though they have an account, they may not check it regularly – as they find it too intrusive.


To reach the masses face-to-face time is always better, if you don’t have the resources or the time for it, make sure that all your tactics support your key messages and ultimate goal you want to achieve.


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This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

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