Social media is not a strategy. Anyone who tells you that doesn’t know what they are talking about. It is a means to reaching your ultimate goal.
Depending on your target audience, you may want to use different channels to spread your messages. For example, if your target audience is the 45> age group, perhaps it might be better to use direct-mail or e-blasts, as many people in that age group are not actively online.
MAKE SURE WHEN MAKING YOUR PLAN:
1. Use other ways to get your message across as social media will only attract a small percentage of your target audience.
2. Social media should support the over all message in your campaign
3. Interaction with your followers is the best way to gauge the success of the campaign
4. Target the Influencers, as these are the ones most likely to distribute the message to the non avid users of social media platforms
We are still developing this idea of social media, and the way we interact over the internet is rapidly changing. Facebook seems to have become an infrastructure in our lives, but many people will tell you that even though they have an account, they may not check it regularly – as they find it too intrusive.
FACE-TO-FACE STILL TRUMPS SOCIAL MEDIA IN MOST CASES
To reach the masses face-to-face time is always better, if you don’t have the resources or the time for it, make sure that all your tactics support your key messages and ultimate goal you want to achieve.