How to Reinvent Yourself

After struggling as a graphic designer in a third world country, where design skills were not appreciated, I decided to move to the U.S. to re-invent myself.

Here’s how I did it:

HOW TO REINVENT YOURSELF

These tips can help anyone else who is also struggling with changing their career or wanting to expand their capacity within their current field.

1. Determine where you want to go. When I started out, I wanted to remain in Advertising, but to switch roles to  Account Management, working on Strategy and dealing with clients’ needs, determining the best approach to expressing their key messages – my role is constantly evolving and as social media becomes a driving force in PR, I will stay in it.

2. Develop a Narrative. Explain your past and find a way to bring the story to the present. In my situation, Communications and Graphic Design are in a way still very much related, so bridging the gap was a very easy transition – my interest came from wanting to offer more services to my clients.

3. Reintroduce Yourself. My colleagues know me as a Graphic Designer because I have spent most of my working life as one. Even when I apply for jobs people still want to put me in the Design role because that is where I have the most experience.

Emailing everyone you know individually of your new path will help to redirect your goal. People will then remember your new title and recommend and refer you to new jobs and potential business ventures.

4. Show what you are made of. If you don’t show people what the new direction of your career is they will never know, which is why I started this blog.

5. Go to events and show them your business card . Become more acquainted with people in the industry. Make sure you introduce yourself with your new title. If no name cards are provided at the event, make sure to make one of your own and wear it. This will help people to see you and remember the title you have decided to acquire.

If you need any advice, tweet me @KesiAGardner

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kesigardner

This is Kesi Gardner's bio. Here is a little bit of copy about her. She's an ad-woman and all round great person. She's worked with some of the best in the business and is really passionate about advertising and social media. She loves it so much that not only did she teach it but never misses a Superbowl, just so she can watch the commercials. She goes the extra mile for her clients, sleeps about 5 hours per night and is obsessed with making a mark that people will remember. Her philosophy is that aesthetic design does impact the perception and ultimately the value of a brand. She also ran a successful t-shirt business where guerilla marketing and digital media marketing were used to drive sales.

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